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The Unique Beauty of Yellow Diamond Jewelry
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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Event Recap: Explore The Real Deal Miami Forum x Avi & Co.
On November 5 and 6, Miami’s biggest names in real estate converged on the Mana Wynwood. Why? The Real Deal’s 2025 Miami Forum, of course. With a selection of highly anticipated speakers, lunch and learn sessions, and a luxe expo...
Watches We Are Thankful for in 2025
After scorching summers in New York City, the onset of fall feels like a welcome relief. Cool autumn breezes whip through the metropolitan streets, and orange leaves crunch underfoot. It is the season of cozy sweaters, tailored suits, and leather...
Holiday Gift Guide for Her: $20,000 to $100,000
The holiday season is right around the corner, and if you want to impress her with a truly memorable gift this year, the time to shop is now! Whether you are shopping for your mother, grandmother, aunt, or that someone...
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Holiday Gift Guide for Him: $20,000 to $100,000
It is official: November is here, and the countdown to Christmas, Hanukkah, and Kwanzaa begins now! That means that it is time to start shopping for those important people in your life. Whether you are looking for the perfect gift...
Celebrate Fall Textures With Classic Leather Watch Straps
Fall is in full swing, and a short walk through Manhattan will confirm it: You will see autumnal styles on every street corner, from cable knit sweaters to leather trench coats and everything in between. This year’s hottest seasonal trends,...
Citrine and Champagne: Celebrating November's Birthstone
Each month of the year has a unique birthstone that celebrates the special qualities of the people born during that month. Nowadays, many months have two birthstones: a more traditional option and a more modern one. For the month of...
Fall in Love With These Autumnal Timepieces
You wake up one late September morning to find that the summertime humidity is gone, replaced by a brisk chill in the air. It is crisp and fresh in your nostrils, the perfect weather for layering, cozy sweaters, and your...
Make Halloween Luxe Again With These 4 Watches
If you have ever tried to decorate for October’s hallmark holiday, then you know what we do: Halloween has a luxury problem. In our current day and age, it seems like tacky accessories are swarming the shelves for this spooky...
Jewelry With an Edge: How Diamonds by Avi & Co. Is Reinventing Modern Style
You might know Avi & Co. best as Manhattan’s trusted luxury watch seller, helping A-list clients get their hands on the hottest timepieces on the market today. But did you know that we have also been working in the jewelry...
Editor's Pick: 5 Pieces Perfect for the Dark Elegance Trend
As we head deeper into the autumn months, the dark elegance trend is taking the world by storm. From runways to interior design, dark elegance is all about moody hues, bold shadows, and angular silhouettes. You will see rich, saturated...
Back to Black and White: A Spotlight on Our Favorite Monochromatic Watches
Trends come and go, but the classics never falter. The ultimate classics, when it comes to fashion and accessories, are black and white. Two sides of the same coin, black draws in the other colors while white reflects them: Day...
The Top 5 Watches We Have Spotted NBA Players Wearing
If you have had your eyes trained on the NBA Draft over the summer, this year’s All-Star game, or even the previous season’s finals, then you have almost certainly spotted luxury watches strapped around the wrists of your favorite basketball...
Fall Watch Trends Spotted at New York Fashion Week
From the runways to oft-photographed street style, New York Fashion Week is a hotbed of enviable looks. This exciting event happens twice a year, in February and September, and each time, we look forward to it with an eagerness that...
Bold Silhouettes for Archtober: 5 Favorite Design-Inspired Watches
Every October, architects and design enthusiasts in New York City celebrate the memorable style, innovative designs, and bold silhouettes that grace the skyline of The Big Apple. This event, which is now entering its 15th year, is known as Archtober....
Vibrant Watches Worthy of Miami's Carnival
When you think of Miami’s annual Carnival festival, you might be picturing boisterous parades, feathered headdresses, neon outfits, and plenty of glitter. You can imagine Caribbean music blaring through oversize speakers, revelers dancing and shimmying in the streets. As the...
Layer Like a Pro: How to Style These Luxury Pieces From Diamonds by Avi & Co.
If you have been following current style trends in the world of diamond jewelry, then you have surely noticed that It Girls around the world are no longer wearing just one necklace. Layering your necklaces (and bracelets, too!) is all...
Citrus Hues for Year-Round Style
Fashion trends come and go, but adding a splash of color to your wardrobe with zesty citrus hues will always be in style. Runways in 2025 showed off these vibrant colors with unexpected pastel pairings, but there is no question...
Pink Watches to Show Your Support for Breast Cancer Awareness Month
Have you ever wondered what those pink ribbons that you see popping up around the city every October mean? Maybe you have noticed an uptick in 5K runs flooded with blush t-shirts and fuschia accessories. The flood of pink around...
The October Birthstone Edit: Opalescent Watches
Every month of the year is graced with a birthstone (or sometimes two) that has a special significance unique to those dates. Now, we would never pick favorites, but some might argue that certain birthstones are better than others. If...
Understanding the Market for Luxury Timepieces
If you are just getting started on your journey to becoming a luxury watch enthusiast, the world of high-end timepieces can feel daunting. First off, why are the prices so high? What makes these watches special and different enough to...
The Most Viewed Watches on the Avi & Co. Website
When you are shopping for one-of-a-kind timepieces, the most important factor is finding watches that match your personal tastes and preferences. Luxury watches from brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille speak for themselves. You do not...
Hottest Style Trends of 2025 and the Watches to Match
We are not always a proponent of following fashion trends too closely, especially when it comes to high-end pieces like your watches and jewelry. After all, you want to invest in timepieces that you can wear for life, not ones...
5 Watches to Rock the Quiet Luxury Trend
If you know, you know. That sentiment is at the heart of the quiet luxury trend, which embodies a sense of timeless elegance without the need for prominent branding. The perfect example? Look at any of the outfits on HBO’s...
8 of the Most Expensive Watches Sold: What Makes Them So Valuable?
The price on the tag of a luxury watch is just one of many factors that make it special. Its history, horological impact, legacy, and brand name are a few other considerations. You will also want to look at complications,...
Luxury Watches Spotted at the 2025 US Open
Every year, A-listers and star athletes around the world flock to New York City for the final Grand Slam tennis tournament of the season. At Flushing Meadows, located in the borough of Queens, you will find unparalleled passion for tennis,...
Watches 101: What Is a Complication?
In the watch world, complications are prized features that elevate the functionality of a watch beyond just telling time. From simple date complications to incredibly diverse and intricate lines like the Patek Philippe Grand Complications collection, there are many different...
Inside the Minds of Luxury Watch Enthusiasts
Maybe you are a luxury watch enthusiast in your own right, or maybe you simply know and respect one of these horological heavyweights. We are not talking about people who walk around wearing a Bill Clinton-style Casio or your one...
Iconic Watch Models and Their Influence on Pop Culture
Every watch aficionado out there will quickly tell you the name of their favorite watch. Sometimes you will hear a broader category, like a collection, or sometimes you will hear a specific make and model, even down to the year...
The Avi & Co. Hue Collection: Bright Colors for Any Season
Here at Avi & Co., we do not want to be like everybody else. We think standing out from the crowd is a compliment, not something to be afraid of. We believe that being a leader is far better than...
The Most Unique Richard Mille Watches Available Now
Anyone who has dipped a toe into the watch world has heard of the splendor and performance of Richard Mille timepieces. These technological marvels have been taking horology by storm since 2001, when the world’s newest luxury watch brand burst...
Seen on the Red Carpet: Our Favorite Celeb Watches of 2025
We catch sight of amazing luxury watches on the streets of Manhattan every so often, but the true hotspots for incredible watch sightings are red carpet events like the Met Gala, Grammys, Oscars, and more. You will also see some...
Why We Love the Rolex GMT-Master II
While not everyone would admit it, every watch enthusiast has a favorite model. Some collectors favor luxury timepieces with endless complications, like the Patek Philippe Grand Complications line. Others love sportier, rugged models like the Audemars Piguet Royal Oak Offshore....
Bold and Bright Richard Mille Watches
Add a splash of color to your summer with bold and bright Richard Mille watches. Known for avant garde designs, tonneau-shaped cases, and high-performance builds, this Swiss powerhouse offers everything we love in watchmaking and then some. These memorable timepieces...
The Gender-Neutral Watch Trends Dominating This Summer
In 2025, what does it really mean for a watch to be dubbed a men’s or women’s style? The short answer is, not much. As we progress into the 21st century, gendered labels for timepieces have come to signify very...
Popular Gemstones in Watches and Jewelry
Which gems are turning heads in the world of watches and jewelry? Today, we are going to take a look at some of the prestigious natural stones that are dominating horology in the 21st century. Can you guess which gems...
Comparing Metals Used to Craft Luxury Watches
In the world of luxury watches, there are certain metals that stand out. Of course, you will see many watches made from stainless steel. Often, these steel watches are considered classic components of a luxury watch collection. Everyone needs a...
Watches 101: How Does the Perpetual Calendar Complication Work?
Ask someone on the street what the purpose of a wrist watch is, and they will probably tell you that their purpose is to tell time. But as any horological enthusiast will tell you, the most prestigious watches accomplish so...
Set within the vibrant Colorado mountain town known for its adventurous spirit and ritzy glamour, Watch Week Aspen is a must-see event for any horological aficionados. The event was designed to promote camaraderie and collaboration between Aspen’s robust population of...
5 Patek Philippe Complications Watches You Need Now
Swiss watchmaker Patek Philippe is renowned across the globe for its high-end timepieces and memorable aesthetics. But not all Patek Philippe lines are created equal. The brand’s Complications and Grand Complications collections offer the highest level of innovation and artistry...
Why We Love the Audemars Piguet Royal Oak Concept Collection
The Audemars Piguet Royal Oak Concept collection is a triumphant marriage between timeless aesthetics and modern inspiration. While the original Royal Oak line debuted in 1972, it was thirty years until the Concept spinoff hit the market to much acclaim....
Our Favorite Vintage Luxury Watches
Every savvy watch collector loves a vintage timepiece – but these watches can be difficult to find and verify on the secondary market. It’s also tough to determine which vintage watches are worth your while and which are better left...
Watches Inspired by the Biggest Blockbusters of the Summer
Summer is the perfect time to escape the heat and spend a couple of hours in a cool, dark movie theater. Sip on a syrupy soda, feeling the bubbles burst on your tongue. Crunch your way through a bag of...
Tips for Building a Well-Rounded Watch Collection
Wondering how to start collecting watches? You have come to the right place. Whether you are a true newbie looking to purchase your first luxury watch or you are the proud owner of a few elite pieces, you are probably...
Tips for Building a Collection of Patek Philippe Watches
Some watch collectors aim to amass a variety of different watches, incorporating pieces from brands like Audemars Piguet, Rolex, and Richard Mille. Others hone in on one particular watchmaker that stands out to them. In the latter scenario, these watch...
Travel the World With Watches: A Timepiece for Every Destination
Every summer, we see the world’s jet-setters making their way to airports around the globe. Whether you are headed on a romantic getaway sunning on the beaches of Mallorca, an adventurous trek through the mountains of Nepal, or a cosmopolitan...
How to Find the Right Watch for You
Whether you’re just starting your luxury watch collection or looking for that elusive piece you want to wear every day, finding your “holy grail” watch can be a journey in and of itself. You need a timepiece that complements your...
Your Go-To Guide to the Best Watches for Doctors
Some professions are heavily associated with wrist watches. For example, Rolex timepieces are a classic signal of success and wealth on Wall Street. In the banking and finance industries, wearing a luxury watch is simply part of your everyday attire....
Introduction to the Richard Mille RM 016 Extraflat: What Makes It Special?
The Richard Mille RM 016 is a charming timepiece that bears the Richard Mille brand's technical, high style and innovative spirit. RM watchmakers designed and launched this timepiece in 2007 as an alternative to the voluminous tonneau-shaped cases that have...
