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The Unique Beauty of Yellow Diamond Jewelry
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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
An Inside Look at Bad Bunny's Luxury Watch Collection
Widely considered one of the best rappers of all time, Bad Bunny is credited with bringing Latin American music and Spanish language songs more into the mainstream. Ahead of his scheduled performance at Super Bowl LX on Sunday, February 8,...
The Super Bowl of Luxury Watches: What Watches Are Football Players Wearing?
Super Bowl LX, which will be held in Santa Clara, is just a few days away. Although the Super Bowl will take place at Levi’s Stadium, where the San Francisco 49ers normally play, the two teams competing for the title...
Richard Mille RM 011: The Epitome of Modern Watch Engineering and Aesthetics
Brilliant, unique, and a marvel of watchmaking ingenuity and engineering, the Richard Mille RM 011 has transcended the boundaries of innovation and timeless design. Unveiled to the world in 2007, the iconic RM 011 was created in collaboration with Felipe...
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The Patek Philippe Calatrava: Timeless Elegance in Dress Watches
When it comes to sheer elegance, minimalistic watchmaking engineering, and timeless design, few watches come close to the Patek Philippe Calatrava. It is an excellent example of the brand’s dedication to exemplary craftsmanship and classical design. The name of the...
Luxury Watches Spotted at the 2026 Grammys
The 2026 Grammys, hosted at the Crypto.com Arena in Los Angeles, are one of the year’s biggest nights in music. This past Sunday, artists from across the country traveled to California’s celebrity hotspot to enjoy incredible performances and cheer on...
Avi & Co.’s Valentine's Day Gift Guide: Part II
With Valentine’s Day a couple of weeks away, now is the time to find the perfect gift for the one who has captured your heart. Whether you are shopping for him or her, we have put together the ultimate gift...
His and Hers Watch Pairings: Find Your Perfect Match
Close your eyes and think of your person. You know the one: She is your soulmate, your partner in life, the person who brings a smile to your face on darkest days. He is your other half, the yin to...
Spotlight on Diamonds by Avi & Co. Engagement Rings
An engagement ring should catch the light, turn heads, and showcase your signature style. Most of all, it must aptly symbolize a lifelong commitment with the person who is most important to you: your partner, your soulmate, your best friend....
Avi & Co.’s Valentine's Day Gift Guide: Part I
Valentine’s Day is right around the corner, and the season of love is upon us. The big day is not until February 14, but the time to shop for a gift that will rock your partner’s world is right now!...
Editor's Pick: Our Favorite Women's Watches
Did you know that the first wristwatches were actually made for women? While there is debate about the origins of the singular first wristwatch, one thing is for sure: It was made for a woman. Although large wristwatches have come...
Affordable Luxury Watches to Kick Off Your Collection
When you are first embarking on your watch collecting journey, you probably have a few holy grail timepieces in mind. Maybe you have spent years lusting after a limited edition Patek Philippe Nautilus, a one-of-a-kind Richard Mille, or a rare...
5 Watches Perfect for the Apres-Ski Lifestyle
For any powder hounds out there, the apres-ski tradition is just as important as hitting the slopes all morning. Apres-ski begins whenever the lifts stop running (or really, any time after lunch). You have been flying down powdery runs all...
Sporty Watches Perfect for X Games Season
This January, the winter X Games returns to Aspen, Colorado, for its 25th anniversary year. This major milestone event will come with plenty of celebrations, including the usual daring feats of endurance and flair that make the winter X Games...
The miniature watch trend was dominant in 2025, and it looks like it is not going anywhere for 2026 either. The movement toward smaller watches made an impact in both men’s and women’s fashion, with trendsetters like A$AP Rocky, Timothee...
Luxury Watches Spotted at the 2026 Golden Globes
The 83rd annual Golden Globes awards ceremony took place on January 11, 2026, at the Beverly Hilton. Each year, this exciting kickoff to awards season celebrates excellence in film and television. Plus, this year, we saw the first iteration of...
Avi & Co. Jewelry Guide for the Soft Romance Trend
With the holiday season in the rearview mirror and 2026 upon us, it is time to take a look at this year’s trends and styles. It is also worth noting that, whenever we examine current trends, we do so with...
Breathe Life Into Winter: Seasonal Brights to Warm You Up
The holiday season might be the “most wonderful time of the year,” but as Christmas lights go out and New Year’s celebrations fade into memory, the chilly winter days ahead can seem daunting. Early sunsets and frigid weather make cozy...
New Year, New Icons: Watch Collector Staples for 2026
The new year is upon us, and with it a sense of renewal and rejuvenation is in the air. You might have set some ambitious New Year’s resolutions, reflected on your accomplishments in 2025, and entered this next chapter with...
Spotlight on Diamonds by Avi & Co. Earrings
Diamond earrings are one of the most versatile accessories known to man (or woman, for that matter). When you wear real, natural diamonds in your ears, you are signifying to the rest of the world that you have excellent taste....
How to Make Your Dream Watch a Reality in 2026
As we dive headfirst into the new year, there is some magic in the air. We enter 2026 with a sense of possibility, optimism, and potential. We can feel it: This is going to be the year that you make...
Countdown to Midnight: 5 Pieces Worth Bringing With You Into 2026
There might not be snow on the ground, but there is a sense of festive cheer in the air. Why? The countdown to the new year is upon us! As December 31 gives way to January 1, a whole new...
Celebrities Who Own Avi & Co. Watches
Since the early days of Avi & Co., we have prided ourselves on building a rich and diverse family of customers. From watch enthusiasts to international celebrities, our doors are open to anyone who is looking to expand their watch...
2025 Collector's Wrap Up: This Year's Most Notable Pieces
With 2025 behind us, we venture into the new year looking for fresh starts, new ideas, and a dose of hopeful optimism. But there are a few things worth taking with us into this new chapter! The perfect example? The...
Rolex Batman, the GMT-Master II Superhero Watch
The Rolex Batman stands as a symbol of precision, sophistication, and a daring sense of style. Part of the esteemed Rolex GMT-Master II collection, the Rolex Batman has captivated watch enthusiasts with its distinctive aesthetic and exceptional functionality. Named for...
6 Red Carpet-Ready Watches for This Season's Black-Tie Events
Come winter, the temperatures drop and the festivities move indoors. As we celebrate the holidays and enjoy spending time with family, we also ring in the season of giving and philanthropy. This means that, more than ever, you are sure...
The Diamonds by Avi & Co. Holiday Party Jewelry Guide
The holiday season is full of glamorous events, from charity galas to Michelin-starred dinners. Whether you are serving up a tasty meal for family and friends or sipping on champagne in black-tie garb, the end of the year ushers in...
Everything You Need to Know About Cartier Watches
Savvy watch collectors might argue that Cartier watches are the accessory of the year. The brand offers timeless and iconic designs that have made waves across the globe. Not only are these watches the accessory of choice for much of...
Iced Out for the Holiday Season: Diamond Pave Watches
This holiday season, become one with the winter, embracing diamond-set watches that stun from every angle. Luxury watches already make a glamorous statement, but when you add precious gems into the mix, you ascend to a new plane. You can...
DJ Khaled's Birthday Presents to Nicole Tuck: Elite Diamonds by Avi & Co. Creations
If you have been perusing celebrity Instagram lately, then you have surely noticed DJ Khaled’s glitzy gifts for his wife’s 50th birthday. Nicole Tuck and DJ Khaled have been together for years and share two sons, Asahd and Aalam. This...
Holiday Shopping Dos and Don’ts for Luxury Watches and Jewelry
This holiday season, you have the opportunity to up the ante on the best gift of the year. Investing in a luxury watch or a piece of fine diamond jewelry for a deserving person in your life is the perfect...
Proposal Season Tips From Manhattan's Jewelry Experts
Did you know that about half of all couples get engaged during a three-month period each year? Proposal season, also called engagement season, is by far the most popular time to pop the question. Whether you are waiting for the...
The Sophisticated Beauty of Avi & Co.’s Sol Diamond Necklaces
Prized for centuries, yellow diamonds are the holy grail of precious stones. Though they are less common than white diamonds (which you may think of as translucent), they add an element of elegance and warmth to high jewelry creations that...
Trends Spotted at This Year's Art Basel Miami Event
Every December, Miami Beach has the pleasure and privilege of hosting America’s largest contemporary art fair. We are talking about Art Basel Miami, of course! The Art Basel event is held annually at the Miami Beach Convention Center, and it...
Avi & Co. Makes an Appearance on “Owning Manhattan” Netflix Show
After a successful first season, the Netflix hit Owning Manhattan is back for Season 2. The popular show hit streaming services on Friday, December 5, and it is already dominating on Netflix and viewers from around the world tune in...
We The Best Golf Classic Recap: Milestone Birthdays and Luxury Watches
For a handful of elite South Floridians, DJ Khaled’s annual We The Best Foundation golf tournament is a staple of the social calendar. But this time around, the event is extra special, as it commemorates the milestone 50th birthdays of...
The December Birthstone Edit: Turquoise and Tanzanite
Happy birthday month, December babies! When your birthday is smack in the middle of the holiday season, you might as well embrace an entire month’s worth of celebration, right? So go ahead, treat yourself. Whether that looks like cutting yourself...
Holiday Gift Guide: The Top 5 Watches for That Special Someone
Looking to infuse the holiday season with a little bit of romance? Choosing the perfect gift for that special someone in your life can take the holidays to the next level. A thoughtful, personal present shows them that you care...
Get Your Golden Hour Glow With These Rose Gold Timepieces
You know that time of day when every photograph turns out amazing? The way the setting sun shimmers through the trees and bounces off the glass walls of urban buildings gives the whole world a magical quality. Everyone, and everything,...
Black Diamonds Watches for Avid Skiers
The most wonderful time of the year has officially arrived: Ski season! Throughout the country (and the globe, for that matter), snow is falling on the most desirable mountains and skiers are readying themselves to enjoy world-class powder. From the...
The Best Luxury Watches to Scoop Up This Black Friday
On the day after Thanksgiving, you might be sleeping off a turkey-induced coma and helping yourself to some delicious leftovers. But if you are not taking advantage of the most important day for shopping all year, you might miss out...
Gift Guide for Him: Luxury Watches Over $100,000
Imagine giving him a gift that he will remember for the rest of his life. Whether you are celebrating Christmas or Hanukkah, you wake up virtually vibrating with excitement and anticipation for the moment that it is time to open...
Gift Guide for Her: Luxury Watches and Jewelry Over $100,000
Looking for a truly showstopping gift this holiday season? It is time to lock down your gift ideas for the most important people on your list before you are left scrambling in the few days before Hanukkah or Christmas. When...
Ringing in the Holiday Season: 5 Diamonds by Avi & Co. Rings to Add to Your Wishlist
You probably know Avi & Co. as Manhattan’s premier destination for luxury watches from globally renowned brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. Over the years, we have expanded our business into cities across the United States,...
Discover Everyday Luxury With Diamonds by Avi & Co.
Do you feel like your everyday style needs a facelift? You do not have to revamp your entire closet to elevate your day-to-day look. A high-end accessory (or a few of them) can completely change your entire aesthetic. Today, we...
The Story Behind Sylvester Stallone's Iconic Blue Sapphire Watch
If you caught actor and filmmaker Sylvester Stallone on Jimmy Fallon or The Kelly Clarkson Show recently, then you might have noticed that he was sporting a major piece of wristwear. Stallone’s eye-catching timepiece is none other than the blue...
Gift Guide for Him: Luxury Watches Under $20,000
It seems to be a fact of life that the most important men in your life are the hardest to shop for. Your dad seems content with an NFL mug, but you want to give him a gift that shows...
Gift Guide for Her: Luxury Watches and Jewelry Under $20,000
It feels like just a few months ago that you were shopping for the last holiday season, wrapping presents for Hanukkah or Christmas and crossing your fingers that the recipients would love what you chose. Suddenly, the holidays are upon...
Watches With Military Roots for the Veterans In Your Life
Each year, America celebrates Veterans Day on November 11. This federal holiday is a celebration of the incredible courage and bravery displayed by our armed forces as they fight for our values and freedom across the globe. As part of...
