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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
5 Audemars Piguet Timepieces Every Watch Collector Needs
When you think of luxury watches a few major brands probably come to mind. We call them the big four: Patek Philippe, Rolex, Richard Mille, and Audemars Piguet. These revelatory brands continuously push the horological world forward in terms of...
The History of the Moonphase Complication
The luxury of the moonphase complication is virtually unparalleled in the world of haute horlogerie. This unique touch is a highly desirable component appearing on only the most elegant high-end watches. We will explain how the moonphase complication works, but...
The Diamonds by Avi & Co. Mother’s Day Gift Guide: Fine Diamond Jewelry for Her
When Mother’s Day rolls around each May, we are granted a special opportunity to show the women in our lives how much we care about them. Luxurious fine diamond jewelry is the perfect way to let her know that you...
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Industry Insights: Highlights From Watches & Wonders 2026
Every year, the week of Watches and Wonders offers up some of the most exciting days in the horological calendar. Brands from across the globe convene in Geneva, Switzerland, arguably the watchmaking capital of the world. Watches and Wonders is...
A Glimpse into Richard Mille's Roster of Brand Ambassadors
Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known...
Avi & Co.’s Mother’s Day Gift Guide: Luxury Watches She Will Cherish
Mother’s Day, which takes place each year on the second Sunday in May, is an opportunity to celebrate the amazing women in our lives. From the mothers who raised us to the grandmothers who came to every school play to...
Soft Romance: Watches and Jewelry for Bridal Season
The buds of early spring are giving way to vibrant blooms and lush gardens, and the bridal season is here. Peak wedding season in the United States generally runs from May through October; May and June weddings abound for those...
From Athleisure to High-Performance: Sporty Watches at Avi & Co.
One of the most common misconceptions about luxury watches is that they needed to be treated with a certain level of caution and preciousness. It is natural to want to protect your investments, and we are certainly not advocating for...
Our Favorite Watches for Playing Eighteen Holes
There is quite a bit of overlap between those who collect luxury timepieces and those who enjoy playing eighteen holes of golf with friends or coworkers. After all, upscale watches and the game of golf have a few things in...
Urban Chic Styles for Fifth Avenue Shoppers
Those of us who make our homes in urban centers around the globe have a certain dedication to city life. Take New York City, for instance, where Avi & Co. is headquartered. True New Yorkers love the rumble of the...
Floral-Inspired Earrings From Diamonds by Avi & Co.
A season of hope and rejuvenation, springtime brings out the poetic sides of society’s best and brightest. In the everlasting words of Lilly Pulitzer, “Despite the forecast, live like it is spring.” Ralph Waldo Emerson says, “The earth laughs in...
Inside the Watchmaker’s Studio: A Glimpse at the Craftsmanship Behind Your Favorite Timepieces
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too...
Blooming Gardens: Floral Styles for Springtime Flair
Bloom with confidence this spring when you show off floral fashions from Avi & Co. Discover a bouquet of stunning styles in our three bespoke showrooms this year. From luxury watches to fine diamond jewelry, our floral-inspired selections are romantic...
Say Hello to Avi & Co.’s Frosted Rainbow Collection
It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires...
A Day in the Life: Behind the Scenes at Avi & Co.
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us...
Celebrate Spring Hues With Pastel Watches
The snow is melting, buds are forming on tree branches, and daylight savings time has flipped the switch into sun-drenched afternoons and lengthy evenings. To celebrate the onset of spring, we have put together the definitive list of springtime-inspired timepieces...
Subtle and Refined Watches for the Perfect Springtime Elegance
Springtime is upon us, ushering in a season of growth and revitalization. As the weather grows warmer and the last vestiges of winter melt into thin air, a certain energy crackles through the atmosphere. We are a quarter of the...
Uncovering the Favorite Timepieces of Top Female Watch Collectors
The world of luxury watches might sometimes feel like a boys’ club, complete with smoke-filled cigar lounges and clinking glasses at whiskey bars. But there is a place in haute horlogerie for women as well, and here at Avi &...
GUIDE
Spring Cleaning: Refresh Your Watch Collection With Consignment
Springtime officially kicks off on March 20, ushering in a season of growth, sunshine, and new beginnings. It’s also the perfect time for some spring cleaning! As we move from the hibernation phase of the chilly winter months and into...
Editor's Pick: Springtime Styles for Luxury Watches and Jewelry
From Aspen to Manhattan, spring is on the horizon. The piles of snow along the New York City sidewalks are melting into shimmering puddles, and crocuses are beginning to push through the ground in Central Park. The world feels poised...
A Deep Dive Into Aryna Sabalenka’s Engagement Style: Oval-Cut Diamond Rings
Belarusian tennis star Aryna Sabalenka recently announced her engagement to longtime boyfriend Georgios Frangulis, and as with many celebrity engagements, all eyes turned toward her stunning diamond ring. Sabalenka, however, is going a step further than most athletes and has...
Luxury Watches Spotted at the 2026 Oscars
The 2026 Academy Awards ceremony dominated broadcast television last night with a stunning and emotional show hosted by Conan O’Brien himself. While the Oscars often receive flak for the lengthy showtime and frequent lulls, seeing the faces behind the world’s...
A Luxurious Spin on Green Watches for St. Patrick's Day
Irish heritage or not, St. Patrick’s Day provides an unmatched opportunity for food, fun, and celebration. From the streets of New York to the Chicago River, cities across the United States press pause on the everyday hustle and bustle to...
The Best Watches for Skiing the Slopes of Aspen
Whether you are skiing Aspen Highlands or snowboarding at Buttermilk, slope style matters in this ritzy Colorado ski town. Of course, your outfit will need this season’s hottest accessories. At Avi & Co., we will help you find the ideal...
F1 Season Kickoff: The Best Racing-Inspired Watches
For avid Formula 1 fans, an exciting chapter in the 2026 season has already begun: Starting in mid-February, the teams get the chance to test out their cars for pre-season competition in Bahrain. But now, the time for real racing...
The Year of the Horse: Watches for an Equestrian Aesthetic
This year’s Chinese zodiac animal, the horse, ushers in a year of confidence and responsibility, freedom and exertion, and decisiveness and impatience. In addition to the traditional Eastern significance of the horse, the equestrian aesthetic fashion trend is one the...
A Guide to Investing in Luxury Watches
The world of luxury watches is a burgeoning asset class, with countless celebrities, athletes, and even social media stars making their marks in the realm of haute horlogerie. If you are looking to start a watch collection, invest in upscale...
The Latest Watch Trends for Women
From the boardroom to the barstool, the luxury watch game can feel like a boys’ club. Watches designed specifically for women sometimes seem like an afterthought in the catalogs of major brands like Rolex, Audemars Piguet, Patek Philippe, and Richard...
All In the Family: A Deep Dive Into Avi & Co's Iced Collection
You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our...
The Perfect Diamond Shape for Your Birth Month
Diamonds come in a wide variety of shapes and styles, making choosing the perfect diamond for your special someone a monumental task. Which option best matches their unique personality and shows off their sophisticated style? While diamond shapes and cuts...
Consign, Trade, Source, and Sell Luxury Timepieces with Avi & Co.
After investing in valuable luxury timepieces, watch owners who consider selling are often faced with one main question: Now what? Selling items online can be a quick and easy process, but finding the right buyer and securing a fair market...
Channel Miami Open Aesthetics With Tennis Bracelets and Luxe Watches
The Miami Open is happening in a matter of weeks at the Hard Rock Stadium in Miami Gardens, Florida. Whether or not you are attending the event, this important tennis tournament is sure to be a hotbed of style and...
If you are a watch collector or horological enthusiast, you might be wondering about the often exclusive and sometimes secretive events that take place in the watch world throughout the year. Some of these events require press credentials to gain...
Why We Love the Rolex Cosmograph Daytona Line
When it comes to evergreen watches that never go out of style, the iconic Rolex Daytona might just top the list. This emblematic racing chronograph, born in the 1960s, is named after the famous Daytona Beach racetrack, then one of...
Celebrate Life's Milestones With Diamonds by Avi & Co. Jewelry
Life is a series of milestones, exciting events worth celebrating and honoring with decadent jewelry and gifts. Here at Avi & Co., our decades of experiences in the world of luxury watches and fine diamond jewelry have helped us gain...
A Guide to Audemars Piguet's Most Collected Watch: The Royal Oak
Audemars Piguet watches have been a staple of the horological industry for nearly two centuries. The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and...
Women’s Watches: A Trip Through Time
The story of women’s watches unfolds as a symphony of elegance and refinement, woven with threads of craftsmanship and sophistication. It began when pocket watches adorned the waistcoats of the elite and wristwatches were an emerging concept. Watches were originally...
Our Favorite Richard Mille Models to Revamp Your Collection
Swiss watchmaker Richard Mille burst onto the horological scene in 2001, surprising staunch luxury timepiece aficionados with the brand’s modern aesthetics and impressive technical prowess. In the quarter-century since, Richard Mille has established itself as a renowned company that is...
Watch Trends From Global Fashion Weeks
Though cold temperatures and dreary weather have been making winter feel interminable, the world of fashion is looking forward, already planning ahead for spring and summer. Over the next few weeks, we will see an onslaught of global fashion weeks....
Diamonds by Avi & Co. Jewelry Gift Guide
When you are searching for the perfect jewelry for that special someone on your list, choosing the ideal piece can seem like an insurmountable challenge. Luckily, our team at Avi & Co. is here to help. Our line of fine...
Discover the Unique Beauty of Yellow Diamonds
So many people have yet to discover the incredible beauty of yellow diamonds. Are you one of them? If you are not familiar with the sophisticated elegance of a yellow diamond, this article is for you. And if you are...
Watches Worn by U.S. Presidents
For centuries, wrist watches have been embraced by the governing elite as symbols of class, taste, wealth, and power. United States presidents are no exception, carefully choosing their accessories to honor tradition as well as to celebrate technological innovation and...
Patek Philippe Watches: A Spotlight on the Iconic Nautilus Collection
Synonymous with eternal style and unparalleled craftsmanship, Patek Philippe watches are the epitome of luxury. The Nautilus, with its distinctive porthole-inspired design, made an immediate impact on the Patek Philippe brand and has since become one of the most coveted...
5 Women's Watches Perfect for Galentine's Day Gifting
This year, it is time to gather the girls for a Galentine’s Day event like no other. The women in our lives are our role models, our shoulders to cry on, and our support systems when challenges inevitably arise. In...
How Patek Philippe Has Changed the Face of Women’s Watches
A paragon of Swiss watchmaking excellence, Patek Philippe has been creating unparalleled timepieces since 1839. Less than thirty years after the company’s debut, Patek Philippe women’s watches kicked off centuries of innovation in functional jewelry that continue to impact today’s...
Should I Invest in a Cartier Watch?
If you are considering investing in a new luxury watch, it is crucial to consider not only the brand itself, but also their purpose, values, and lasting resale potential. Cartier watches, which have a French bent but hail from Switzerland,...
The February Birthstone Edit: Amethyst and Purple Watches
The shortest month of the year is certainly not short on style. With many global fashion weeks, Valentine’s Day, the Super Bowl, NASCAR’s season opener, and awards shows galore, February is rife with occasions for celebration. If you are lucky...
Break the Mold With Bold and Funky Diamonds by Avi & Co. Jewelry
As the saying goes, diamonds are a girl’s best friend. But investing in exquisite gemstones does not mean that you have to adhere to tradition. Instead, break free from tradition and discover your own signature style with fun and funky...
