AVI HIAEVE
Founder & CEO
Avi is a business owner, an entrepreneur, a father of five, a husband, and a brother. His biggest project yet? Avi & Co.
From the time he arrived in New York from Israel at fourteen years old, Avi hustled and put his nose to the grindstone to build the most respected watch reselling business in Manhattan.
With the support of his family, he had his own storefront at just sixteen years old.
Three years later, he had secured a coveted spot in the hallowed Diamond District itself.
But Avi's work was still not done. He knew that elevating his business to be a renowned paragon of luxury and taste required building lasting relationships with the watch world's elite – and that is exactly what he did.
In addition to spearheading Avi & Co., Avi has created custom pieces for celebrity clients like Drake and the New York Knicks and even sells to jewelers in the wholesale industry. All of this is fueled by his deepest passion: Watches.
FROM A DREAM TO AVI & CO.
From an immigrant who barely knew basic English to a flourishing businessman at the helm of the country's favorite watch reseller, Avi's journey is awe-inspiring. And he's not done yet. With the release of custom luxury watch and jewelry collections under the Avi & Co. name, the recent opening of Avi & Co.'s latest location in Aspen, and countless other projects in the wings, Avi's endless energy and pursuit of excellence reign supreme across his life and work.
I had a dream. All I needed was a dollar.
They say in America all you need is a dollar and a dream, right? My dad gave me the dollar. I had the dream. I put it together.
