THE PIECE
The Unique Beauty of Yellow Diamond Jewelry
What Makes Yellow Diamonds Special
Blogs & News
Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Event Recap: Avi & Co. in Haute Living Magazine With Camille Fishel
On a gorgeous summer evening on July 16, Haute Living magazine hosted an intimate soiree honoring Camille Fishel, the cover star of the magazine’s 2025 Hamptons Issue. The event oozed Hamptons-chic in every way, from its location in the lush...
Event Recap: Avi & Co. Aspen Sip & Shop
On Tuesday night, anyone lucky enough to grab an invite found themselves at Avi & Co.’s Aspen boutique for an afternoon of fashion and fundraising. Attendees enjoyed refreshments in style while exploring Avi & Co.'s elite collection of fine diamond...
A Beginner’s Guide to Investing in Your First Luxury Watch
So, you are thinking about purchasing a luxury watch. Congratulations! Your first luxury watch purchase is a major milestone in your life. Often, it is just the beginning of a storied watch collection that you can pass down for generations....
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Comparing the Big Four Watch Brands: Which Is Right for You?
There are virtually countless brands in the horological world, but any savvy watch collector knows that not all watch brands are created equal. In some ways, this is obvious: You would expect to see major differences between a $200 Timex...
Luxe Watches That You Can Wear Like Jewelry
When most people think of watches, they first think of their time-telling abilities. Of course, this is what sets watches apart from any other type of accessory: They are equal parts functional and fashionable. These days, an uptick in aesthetics-first...
Watches to Wear to Summer Events in the Hamptons
Peak season in the Hamptons is here, and this elite enclave is the perfect place for New Yorkers to escape the city heat and have some fun. From Southampton to Montauk, the Hamptons are home to ritzy summer getaways, upscale...
Preppy Watches to Wear to the Country Club
Summer is here, and that means that country club season is upon us. Whether you are a golf member or a social member at your local club, there is no question that it is time to dress to the nines....
Red, White, and Blue Watches for Independence Day
On July 4 each year, America celebrates the anniversary of its independence from Britain. To honor this incredible milestone, cities across the country host parades, fireworks displays, free concerts, and other displays of patriotism. Neighborhoods join together for block parties...
6 Watches for Women This Summer: Editor’s Picks
Here at Avi & Co., we are much more than just a luxury watch retailer. It is also our job to stay in the know regarding fashion and accessory trends, particularly those in the world of watches and jewelry. We...
Celebrate July Birthdays With Rubies and Red Watches
Those of us who were born in July are lucky enough to lay claim to the coveted ruby as our birthstone. These durable, vibrant stones have been renowned for centuries as one of the most beautiful gems on Earth. In...
The diamond industry has been represented numerous times in pop culture, from Adam Sandler’s 2019 film Uncut Gems to the 2022 documentary Nothing Lasts Forever. But many people are wondering about the same question: What is the difference between lab-grown...
What Watches Are the World’s CEOs Wearing?
Some of the world’s most powerful men and women have amassed incredible watch collections with the wealth they have gained from running globally renowned companies. On this list, you’ll find some of the richest people in the entire world… and...
Spotlight on the Rolex Yacht-Master: Why We Love This Nautical Watch
With roots dating back to the 1950s, the Rolex Yacht-Master is one of our favorite Rolex timepieces. But wait a second! Any watch collector worth their salt knows that the Yacht-Master did not hit the market until 1992. So why...
The Best Watches for Sailing and Boating
Come summer, all of the sailing and boating enthusiasts among us are virtually buzzing with excitement to get on the water. Now that sunshine and warm days are in full swing, it is officially time to kick off the boating...
Watches That Make Perfect Parents’ Day Gifts
You have already heard of Mother’s Day and Father’s Day, but did you know there is also a day dedicated to celebrating all parents? Parents’ Day happens at different times around the globe. The tradition appears to have originated in...
Summer Vacation: Watches to Add to Your Travel Packing List
The sun is out, the sky is blue, and summer is in the air. All around the world, people are packing their bags and jetting off on scintillating summer adventures. Where are you heading this year? Will you be sunning...
The Top 5 Luxury Watches for Wellness
When you think of “watches for wellness,” many people imagine a smartwatch. Maybe your sister, who’s training for the NYC marathon this fall, wears a Garmin to track her mileage. Maybe your coworkers are constantly comparing their step counts on...
Sporty Watches for Your Summer Adventures
The first day of summer is right around the corner, and with it comes sunny days, warm nights, and a host of outdoor adventures and vacation destinations. School’s out, summer Fridays are in, and weekend trips abound. It’s also the...
Shop for Watches in Aspen This Summer
One of Colorado’s hottest destinations, Aspen is a city like no other. Perched amidst the majestic Rocky Mountains, Aspen is perhaps best known for world-class skiing during the winter months. You might imagine that the city comes to a grinding...
Classic Cars and Luxury Watches: The Perfect Pair
In our corner of the world, watches are the prize to collect. We work with dedicated watch collectors from around the world, helping them find the perfect pieces to add to their collections. We have sourced elegant Patek Philippe timepieces...
Watches Spotted at Roland Garros 2025
The French Open, also known as Roland Garros, is one of tennis’s “Big Four” tournaments. In addition to Wimbledon, the US Open, and the Australian Open, Roland Garros is one of the most prestigious titles that a tennis player can...
The Mini Watch Trend: Smaller Is Better
Way back when in the 2000s, the ideal watch was about the size of an Oreo cookie. America’s favorite black-and-white dessert measures 44 mm in diameter, making it roughly the size of a hefty Rolex Yacht-Master or Sea-Dweller. At that...
Father’s Day Gift Guide: Luxury Watches for Dad
Celebrated each year on the third Sunday in June, Father’s Day offers an occasion to honor our fathers – or anyone who has filled a paternal role in our lives. According to Hallmark, Father’s Day is the fourth most popular...
Attainable Luxury: Watches Under $10K
When you think of luxury watches, you’re probably imagining the likes of a Swiss Patek Philippe masterpiece, a sporty Richard Mille creation, or a sturdy Audemars Piguet timekeeper. These hallmarks of the watch world often sell for jaw-dropping prices, frequently...
Graduation Gift Guide: Hats Off to the Class of 2025
Are you or someone close to you graduating this season? Graduation is one of the most exciting moments in many people’s lives, and it represents an incredible achievement in one’s academic and career pursuits. Maybe your brother just defended his...
June Birthstone: Mother of Pearl Watches
Here at Avi & Co., we often joke that those of us born in April have the best birthstone. After all, how can you beat a diamond? But ultimately, every month of the year has a special birthstone with a...
BRAND STUDY
Old Becomes New Again: Our Favorite Vintage Watches That Are Still in Style Today
When it comes to fashion and accessories, the word “vintage” can be either a trend or a taboo. But there are some pieces that simply never go out of style – and as luck would have it, vintage is decidedly...
COLLECTOR NOTE
Celebrate the Anniversary of Avi & Co.’s Miami Store Opening Anniversary With a Chic New Watch
It’s time to wish our Miami store a happy birthday! Blow out your candles and make a wish, Miami! On May 4, 2023, we cut the ribbon on our second location: the Avi & Co. Miami Design District boutique! In...
Watches Spotted at the 2025 Cannes Film Festival
Every May, movie stars and celebrities from around the world congregate in the beautiful French Riviera for the renowned Cannes Film Festival. Like so many red carpet events, Cannes is a hotbed of incredible fashion and head-turning style. This prestigious...
The Best Luxury Watches for Each of NYC’s Hottest Neighborhoods
Anyone who has ever lived in New York City has a favorite neighborhood. Go ahead, ask them! You’ll learn not only their favorite area of the Big Apple, but also a litany of reasons why that enclave is the best...
A Day in the Life of a Luxury Watch Owner
Luxury watch enthusiasts come from every corner of the world to explore the incredible selection of globally renowned brands at Avi & Co. We have made a name for ourselves as purveyors of a vast selection of everything from new-age...
Best Watches to Wear to Miami Restaurants
There’s no denying that the Miami culinary scene is having a moment right now. Miami’s vibrant culture has always drawn in tourists and visitors who are looking to appreciate world-class art, design, and beaches. But now, it seems that Miami...
Best Watches to Wear to NYC Restaurants
New York City is renowned worldwide for its incredible culinary scene, highlighting the best of global flavors and dishes from around the world. Choosing a favorite among these restaurants is a bit like, well, choosing a favorite luxury watch –...
Play Eighteen Holes With These Top Golf Watches
It’s no surprise that the worlds of luxury watches and professional golf tend to intersect. After all, golf requires patience, precision, and even a bit of artistry… just like the majestic timepieces we offer at Avi & Co. Going beyond...
The Most Significant Watch Models in History
Watches mean many different things to many different people. To some, they are a symbol of status, a tangible example of the wealth and prowess that one can achieve. Others use them as a marker of their personal style and...
Avi & Co. Customer Testimonials + The Watches They Bought
When you’re shopping for luxury timepieces, you want to make sure you are getting access to the best of the best. At Avi & Co., that’s exactly what we provide. We are a trusted secondary market dealer of the best...
Our 6 Favorite Aquanaut Watches for Spring
As the trees bud and the flowers bloom, we’re heading into the great outdoors to appreciate the beauty of springtime. But of course, we can’t leave the house without the perfect watch! For anyone searching for the perfect timepiece to...
Pastel Watches Perfect for Springtime
In the words of The Devil Wears Prada’s Miranda Priestly: “Florals for spring? Groundbreaking.” You might be thinking that pastels fall into the same category. Are they overdone? Basic? Out of style? To that, we respond with a resounding No!...
Best Luxury Watches From the 2025 Met Gala
The Met Gala, hosted annually on the first Monday in May by Vogue’s Anna Wintour, has rightfully been dubbed the biggest night in fashion. The exclusive, invite-only event draws in the rich and famous from around the globe. These A-listers...
Mother’s Day Gift Guide: Luxury Watches and Jewelry for Mom
Mother’s Day, which falls annually on the second Sunday in May, is a chance to celebrate all of the hard work that our mothers have done and continue to do to raise us, love us, and support us at every...
F1 Comes to Miami: Watches to Make a Race Day Statement
When it comes to Formula 1 racing, there is no venue quite like Miami. One part of the three-race United States Grand Prix series, Miami is typically the first American F1 race of the calendar year – and with a...
Why the Patek Philippe Complications 5205 Annual Calendar Deserves a Spot in Your Collection
The Patek Philippe 5205 harmonizes deluxe horology with everyday wearability in a way few watches ever do. Introduced in 2010, the Patek 5205 has carved out a reputation as a modern icon within the Patek Philippe Annual Calendar collection. It...
Avi & Co.’s Five-Star Service: Why Our Customers Love Us
The day that you decide to invest in a luxury timepiece is one of the most important days in your life. You are choosing to elevate your lifestyle, celebrate your successes, and make a purchase that will last you a...
Art Deco Watches That Celebrate Timeless Style
Did you know that World Art Deco Day is celebrated each year on April 28? If you love this iconic style, this global day of recognition is the perfect excuse to break out your Art Deco inspired clothing, accessories, and...
New York City vs. Miami vs. Aspen: Where to Buy Luxury Watches
When you are shopping for a luxury timepiece like a classic Rolex watch or an innovative Richard Mille timepiece, our modern world offers you numerous different ways to get your hands on the perfect selection. You can explore a vast...
Go Green: Watches to Celebrate Earth Day
Celebrated each year on April 22, Earth Day is a chance to raise awareness about environmental issues and take action to support our natural environment. The first Earth Day was held in 1970 and was brought about by Senator Gaylord...
Easter Egg Hunt for Rare Watches
Happy Easter from the Avi & Co. family to yours! Has the Easter Bunny visited your house yet? We hope you have a wonderful holiday and get the chance to celebrate with family and friends. If you’re lucky, you might...
Top Gifts for Husband Appreciation Day
April has many special holidays, but this one gives us the chance to honor some of the incredible men in our lives… It’s time to celebrate Husband Appreciation Day! Every year on the third Sunday in April, spouses across the...
