Avi & Co. Frosted Collection

Avi & Co. Frosted Collection Luxury Diamond Watches

The Avi & Co. Frosted Collection brings together two contrasting forms of brilliance: the unmistakable sparkle of diamonds and the softer, multidirectional shimmer created by specially textured 18K gold. Rather than covering every visible surface of the watch with gemstones, the Frosted Collection uses texture and diamonds together to create depth, contrast and a distinctive visual identity.

Diamond-set dials and bezels provide an immediate focal point, while the textured case and bracelet interact with light in a different way. As the wrist moves, the diamonds produce sharp flashes of brilliance while the frosted precious-metal surfaces create a subtler field of reflected light. The relationship between these two finishes gives the collection its recognizable character.

The Frosted Collection is part of Avi & Co.’s growing portfolio of original luxury watches. Collectors who want maximum diamond coverage can also explore the Avi & Co. Iced Collection, while those drawn to vivid gemstone color may prefer Hue by Avi & Co..

For collectors seeking a luxury diamond watch that makes a statement without relying exclusively on pavé-set surfaces, the Frosted Collection offers a distinctive alternative.

The Story Behind the Avi & Co. Frosted Collection

The Frosted Collection represents an evolution of the design language introduced through Avi & Co.’s original watch collections. After establishing the diamond-intensive aesthetic of the Iced Collection, Avi & Co. explored another approach to light, texture and precious metal.

The result was a watch that retained prominent diamond elements while allowing the gold itself to become an important visual feature. Instead of treating the bracelet and case simply as surfaces supporting gemstones, the Frosted Collection gives the precious metal its own distinctive texture.

Avi & Co. introduced the Frosted Collection after an extended development process focused on the finish, proportions and how the watch would sit on the wrist. Founder and CEO Avi Hiaeve has discussed the importance of the watch’s fit and the way its surfaces sparkle when worn.

The collection gained early visibility during Art Basel Miami in December 2023, when recording artist Nicky Jam became one of the first clients to acquire a Frosted Collection model. Avi & Co. subsequently expanded its editorial coverage of the collection and introduced additional configurations.

For more on the collection’s development, read Meet the Frosted Collection: Luxury Watches by Avi & Co. and Channel Celebrity Style With a Touch of Frost: Re-Introducing Avi & Co.’s Frosted Collection.

What Is a Frosted Watch?

In luxury watchmaking, the word “frosted” generally describes a precious-metal surface that has been deliberately textured so that it interacts with light differently from a conventional polished or brushed finish. Rather than reflecting light in one smooth plane, countless small variations in the surface create a shimmering or crystalline effect.

The concept of textured precious-metal watches is well established within contemporary high watchmaking. Audemars Piguet, for example, uses what it describes as Frosted Gold on selected Royal Oak watches. Avi & Co.’s Frosted Collection employs its own proprietary approach and should not be confused with another manufacturer’s finishing process.

What matters visually is the interaction of light. A polished surface can create broad reflections. A brushed surface tends to produce directional lines and a softer sheen. A finely textured surface scatters reflected light in many directions, giving the metal a sparkling character even where no diamonds are present.

That makes a frosted finish particularly interesting alongside diamonds. The two materials produce related but visibly different effects. Diamonds offer intense flashes generated by their facets, while textured gold provides a more continuous shimmer. Combining both makes the watch appear dynamic without requiring the entire case and bracelet to be pavé-set.

The Signature Avi & Co. Frosted Finish

The defining characteristic of this collection is the custom textured finish applied to its precious-metal surfaces. Avi & Co. has described the process as using specialized tooling to create a fine-grain finish across areas such as the case and bracelet.

From a design perspective, this texture performs several functions. First, it differentiates the Frosted Collection from conventional polished and brushed gold watches. Second, it creates a visual bridge between the diamond-set components and the gold surfaces. Finally, it allows the bracelet itself to become an important part of the watch’s appearance even where diamonds are not present.

The effect is particularly noticeable on an integrated-style bracelet. As individual links change angle around the wrist, each section catches the light differently. The surface can appear bright and highly reflective from one angle and softer from another.

This constantly changing appearance is one of the most compelling characteristics of the collection. It is difficult to communicate fully through a static photograph because the finish is designed to respond to movement.

Diamond Dials and Diamond-Set Bezels

While the textured gold gives the collection its name, diamonds remain central to its visual identity. Frosted Collection references incorporate diamond-set dials and bezels that create an intense concentration of brilliance at the center of the watch.

The bezel acts almost like a frame around the dial. Its diamonds establish a bright perimeter before the eye reaches the diamond-set surface beneath the hands. This layered arrangement produces substantial visual depth.

Diamond matching and setting are particularly important when stones appear in close proximity. Variations in size, alignment, color or appearance can become more obvious within a pavé-style surface, making consistency an important part of the overall presentation.

For collectors interested in learning more about how diamonds are evaluated, the Gemological Institute of America provides an educational overview of the Four Cs of diamond quality: cut, color, clarity and carat weight.

Those factors are useful when understanding diamonds generally, although the appearance of a diamond-set watch is also influenced by stone matching, arrangement, metal color and setting craftsmanship.

18K White Gold Frosted Watches

White gold creates one of the most cohesive expressions of the Frosted Collection. Its cool tone sits naturally beside white diamonds, allowing the metal and gemstones to occupy a similar visual spectrum while maintaining distinctly different textures.

The effect can be especially dramatic under direct light. The diamond dial and bezel produce concentrated flashes while the textured white-gold case and bracelet shimmer around them.

White gold may appeal to collectors who enjoy diamond watches but prefer a cooler, more monochromatic aesthetic. From a distance, the watch can appear almost entirely white and reflective. At closer range, the contrast between the faceted diamonds and granular metal finish becomes much more apparent.

The current Frosted Collection includes white-gold configurations within its AH10 and AH17 families, subject to inventory and production availability.

18K Rose Gold Frosted Watches

Rose gold creates a very different personality. Its warmer color introduces stronger contrast against white diamonds and emphasizes the distinction between the precious-metal surfaces and diamond-set components.

On a Frosted Collection watch, the texture also modifies the familiar appearance of rose gold. Instead of presenting only a smooth polished surface, the finely textured finish scatters light across the warm metal and can make the bracelet appear almost crystalline.

Collectors who already wear rose-gold jewelry may find this configuration particularly versatile. The metal can coordinate naturally with rings, bracelets and other accessories while the diamond dial and bezel remain the dominant points of brilliance.

Rose gold also provides an excellent visual backdrop for some of the more expressive Frosted Collection variations, including Rainbow editions and models paired with colored straps.

Avi & Co. Frosted Collection AH10 – 40mm

The Frosted Collection AH10 is the more compact of the collection’s two principal case families, with a 40mm diameter. This size places it within a highly versatile range for a contemporary luxury watch.

A 40mm Frosted watch still creates substantial wrist presence because the diamond dial, diamond bezel and textured precious-metal surfaces attract considerably more attention than case diameter alone would suggest.

For many collectors, 40mm offers a useful balance. It is large enough to showcase the architecture and finish of the collection but compact enough to work on a broad range of wrists.

The AH10 is therefore worth considering for collectors who want the full visual identity of an Avi & Co. Frosted watch without moving into an oversized 44mm case.

Current configurations can be viewed directly through the Frosted Collection product listings.

Avi & Co. Frosted Collection AH17 – 44mm

The Frosted Collection AH17 expands the design to a commanding 44mm case. The larger format gives the diamond-set and textured surfaces more room to establish their presence.

For collectors who prefer oversized contemporary watches, the AH17 provides the strongest expression of the collection’s proportions. Its increased diameter makes the diamond dial more prominent and allows the surrounding case architecture to become a significant part of the design.

A larger watch also changes the way the bracelet and case relate to the wrist. Rather than disappearing into an outfit, the AH17 is intended to be noticed.

The 44mm family includes standard diamond-dial configurations as well as more elaborate references, including limited Rainbow variations.

AH10 vs. AH17: Which Frosted Watch Should You Choose?

The primary difference most buyers will immediately notice between the AH10 and AH17 is size. The AH10 uses a 40mm format, while the AH17 increases the case diameter to 44mm.

That four-millimeter difference can have a substantial effect on wrist presence.

Choose the AH10 40mm if:

• You prefer medium-to-large contemporary luxury watches.
• You want a diamond watch that makes a statement without an oversized case.
• You have a smaller or medium-size wrist.
• You expect to wear the watch frequently across different settings.
• You prefer slightly more restrained proportions.

Choose the AH17 44mm if:

• You prefer oversized watches.
• You want maximum visual impact.
• You have a larger wrist or simply favor substantial case dimensions.
• You want the diamond dial and textured case to occupy more visual space.
• You are interested in some of the collection’s larger limited-edition configurations.

Case diameter alone does not determine fit. Wrist shape, lug geometry, bracelet articulation, thickness and personal preference all matter. Whenever possible, seeing both sizes on the wrist is the best way to decide.

Frosted Rainbow Limited Editions

The Frosted Rainbow watches take the collection’s contrast between texture and diamonds in an even more expressive direction. Selected AH17 references combine frosted 18K gold, diamond pavé dials and vivid colored elements to create a more dramatic interpretation of the collection.

Rainbow luxury watches occupy a distinctive niche within high watchmaking and jewelry. They appeal to collectors who want color to play as important a role as precious metal and diamond brilliance.

Within the Frosted Collection, the effect is especially striking because three visual elements can interact simultaneously: the bright surface of the diamonds, the shimmering texture of the gold and the saturated color of the Rainbow treatment or strap.

Avi & Co. has produced Frosted Rainbow references in both white-gold and rose-gold executions. As with other limited-production pieces, exact configurations and availability should be verified through the current product listings.

Frosted Collection vs. Iced Collection

The Iced Collection and Frosted Collection share a family resemblance, but they use fundamentally different approaches to their precious-metal surfaces.

The Iced Collection emphasizes extensive diamond coverage. Depending on the reference, diamonds may extend beyond the dial and bezel to the case and bracelet, producing the classic fully iced appearance.

The Frosted Collection retains highly visible diamond elements but allows textured 18K gold to occupy a larger role. Its bracelet and case use the signature frosted treatment rather than relying on extensive diamond setting across every surface.

One is not inherently more luxurious than the other. They simply create different forms of visual impact.

Choose the Iced Collection if you prefer:

• Maximum diamond coverage.
• The appearance of a fully iced diamond watch.
• A stronger high-jewelry aesthetic.
• Diamond-set bracelet configurations.

Choose the Frosted Collection if you prefer:

• A combination of diamonds and visible precious metal.
• Textured gold as an important design feature.
• Contrasting forms of reflection and brilliance.
• A diamond watch with a distinctive surface treatment.

Collectors who appreciate both approaches may find that the two collections complement rather than compete with one another.

Frosted Collection vs. Traditional Diamond Watches

Diamond watches have a long history within both watchmaking and high jewelry. Leading luxury houses such as Cartier and Chopard continue to produce watches that combine diamonds with precious metals and mechanical or quartz watchmaking.

Traditional diamond watches can range from relatively discreet models with a diamond bezel to highly complicated high-jewelry pieces covered almost entirely with gemstones.

The Frosted Collection occupies a different aesthetic position. Diamonds remain prominent, but the textured surface of the gold is given enough visual importance to become part of the identity of the watch.

This makes the collection particularly interesting for someone searching for a luxury diamond watch but wanting something different from a conventional polished-gold or fully pavé-set design.

Frosted Collection vs. Aftermarket Diamond Watches

Collectors researching diamond watches frequently encounter both manufacturer-designed diamond watches and existing luxury watches that have been modified with aftermarket stones.

The distinction can be significant.

Aftermarket diamond customization involves adding gemstones to a watch after it was produced by its original manufacturer. Depending on the work performed, modifications can affect originality, manufacturer warranty coverage, servicing and resale considerations.

The Frosted Collection, by contrast, was conceived as an Avi & Co. watch with its combination of diamond-set components and textured precious metal forming part of the intended design.

When evaluating any luxury diamond watch, buyers should understand whether its gemstones and finishing are original to that specific watch design or were added later. Documentation, condition and provenance are all important considerations.

How the Frosted Finish Changes in Different Light

One reason textured watches can be difficult to appreciate fully online is that their appearance changes continuously with lighting and movement.

Under strong direct lighting, the textured metal may create numerous small highlights across the bracelet and case. In softer indoor light, the surface can appear more restrained, emphasizing its fine-grain character rather than intense sparkle.

The diamond surfaces react differently. Their facets can produce sharper flashes when the angle between the stone, light source and viewer changes.

As a result, a Frosted Collection watch presents several layers of reflection simultaneously:

• Diamond brilliance from the dial.
• Diamond brilliance from the bezel.
• Diffuse sparkle from the textured case.
• Changing highlights across the articulated bracelet.
• Warm or cool reflections depending on whether the watch is rose or white gold.

This interplay is a major part of the collection’s appeal and one of the reasons experiencing the watch in person can be valuable.

Diamond Watches for Men and Women

Although luxury watches have historically been divided into men’s and women’s categories, contemporary collecting increasingly places greater emphasis on size, fit and personal style.

The same principle applies to the Frosted Collection.

A 40mm AH10 can work for someone who wants a substantial diamond watch without an oversized profile. The 44mm AH17 provides greater presence for collectors who favor larger watches.

Neither size needs to be restricted by gender. Women increasingly wear large sports and complicated watches, while many men prefer more moderate case sizes.

The choice between white and rose gold can also dramatically change the personality of the watch. White gold creates a cooler appearance and can integrate visually with the diamonds, while rose gold introduces warmth and stronger contrast.

The best Frosted Collection watch is therefore the one that best matches the wearer’s wrist, jewelry, wardrobe and personal sense of style.

Celebrity Style and the Frosted Collection

Avi & Co. has longstanding relationships with prominent figures in music, sports and entertainment, and its original watch collections have become part of that broader culture of statement timepieces.

Recording artist Nicky Jam was an early adopter of the Frosted Collection, acquiring a rose-gold Frosted watch around the time of Art Basel Miami in December 2023. Avi & Co. has subsequently featured the collection within its editorial coverage of celebrity style.

The connection is natural. Large-format gold and diamond watches have become highly visible within entertainment, professional sports and contemporary luxury culture.

Celebrity ownership, however, is only one part of the story. The Frosted Collection is designed for anyone who appreciates bold watches, precious metals, diamonds and distinctive finishing.

For more Avi & Co. editorial coverage, visit Celebrities Who Own Avi & Co. Watches.

How to Choose an Avi & Co. Frosted Watch

Several factors can help narrow the choice among Frosted Collection references.

1. Choose Your Case Size

Start by deciding between the more versatile 40mm AH10 and larger 44mm AH17. Consider wrist circumference, wrist shape and how prominent you want the watch to appear.

2. Choose White Gold or Rose Gold

White gold produces a cooler and more monochromatic relationship with the diamonds. Rose gold provides warmer color and greater contrast.

3. Consider the Dial and Diamond Configuration

Review the specifications of the exact reference you are considering. Diamond quantity, total carat weight, dial design and other details can differ between models.

4. Decide How Bold You Want to Go

Standard Frosted references already create substantial visual impact. Rainbow and other limited configurations move further into high-jewelry and statement-watch territory.

5. Think About Your Existing Watch Collection

If most of your watches are stainless-steel sports models, a Frosted watch can introduce an entirely different material and aesthetic. If you already own several fully diamond-set watches, the textured gold may offer a more distinctive addition.

6. Review Current Availability

Production and inventory vary by reference. Check the current Avi & Co. Frosted Collection listings or speak directly with an Avi & Co. specialist.

How to Care for a Frosted Gold and Diamond Watch

A Frosted Collection watch combines a precision timepiece with precious metal, diamonds and a specialized surface finish. Those characteristics call for more careful treatment than an ordinary steel sports watch.

• Use a clean, dry, soft and lint-free cloth for routine light cleaning.
• Avoid polishing compounds or abrasive materials that could alter the textured finish.
• Keep the watch away from bleach, chlorine and aggressive household chemicals.
• Avoid hard impacts that could damage the gold or affect a diamond setting.
• Store the watch separately from other jewelry and watches to reduce the risk of scratches.
• Have the watch periodically inspected by an appropriate professional.
• Follow Avi & Co.’s specific servicing and water-resistance recommendations for your reference.

The Gemological Institute of America provides useful general information in its diamond care and cleaning guide. However, a diamond-set watch should not automatically be cleaned using the same methods as ordinary diamond jewelry because it also contains a movement, seals and specially finished precious-metal surfaces.

In particular, owners should avoid aggressive home polishing of the Frosted finish. The texture is part of the design and should be preserved rather than polished smooth.

Are Frosted Collection Watches Collectible?

Collectibility is influenced by many factors and should never be guaranteed solely on the basis of price, diamonds or limited production. Nevertheless, several characteristics can make Frosted Collection references interesting to collectors.

They represent an early period in the development of Avi & Co.’s own watchmaking identity, use a distinctive signature finish, are produced in precious metals, and include limited-edition references and unusual configurations.

Collectors interested in long-term ownership should prioritize the reference they genuinely want to wear rather than purchasing solely with the expectation of future appreciation.

Condition, completeness, documentation, rarity, market demand and future production all affect secondary-market performance. No luxury watch should be assumed to increase in value.

Why Buy an Avi & Co. Frosted Collection Watch?

Avi & Co. has built its reputation around sourcing and selling important watches from many of the world’s leading luxury manufacturers. That experience with collectors helped inform the company’s development of its own original watch collections.

The Frosted Collection offers something distinctly different within that portfolio: a luxury diamond watch where the precious-metal surface itself becomes an integral part of the design.

Clients purchasing directly through Avi & Co. can receive assistance comparing:

• AH10 and AH17 case sizes.
• White-gold and rose-gold references.
• Diamond configurations.
• Standard and limited-edition models.
• Currently available inventory.
• Care and ownership considerations.

Browse the watches available above, explore additional Avi & Co. Watches, or visit the Avi & Co. locations page to learn more about visiting one of the company’s showrooms.

Frequently Asked Questions About the Avi & Co. Frosted Collection

What is the Avi & Co. Frosted Collection?

The Avi & Co. Frosted Collection is a line of luxury diamond watches combining diamond-set dials and bezels with specially textured 18K gold cases and bracelets. The textured finish creates a shimmering appearance that contrasts with the sharper brilliance of the diamonds.

What makes a Frosted Collection watch look frosted?

The appearance comes from a specialized surface treatment applied to the precious metal. The fine texture scatters reflected light across the case and bracelet, creating a crystalline or shimmering effect rather than the smooth reflection of conventional polished gold.

What sizes are available in the Frosted Collection?

The collection includes the AH10 at approximately 40mm and the AH17 at approximately 44mm. Exact specifications should always be confirmed on the individual product page.

What is the difference between the AH10 and AH17?

The most obvious difference is case size. The AH10 uses a 40mm format, while the AH17 measures approximately 44mm and creates a larger, more commanding wrist presence.

Are Frosted Collection watches made from gold?

Yes. Frosted Collection references are available in precious-metal configurations including 18K white gold and 18K rose gold. Materials vary by reference, so consult the individual watch specifications before purchasing.

Do Frosted Collection watches have diamonds?

Yes. Diamond-set dials and bezels are defining elements of the collection. Diamond quantity, carat weight, placement and design can vary according to the specific reference.

What is the difference between the Frosted Collection and Iced Collection?

The Iced Collection emphasizes extensive diamond coverage across the watch, while the Frosted Collection combines prominent diamond-set elements with specially textured 18K gold surfaces. The Frosted design allows the finish of the precious metal to play a more visible role.

Does Avi & Co. make the Frosted Collection?

Yes. The Frosted Collection is part of Avi & Co.’s own portfolio of original luxury watches. Its diamond and textured-metal aesthetic is part of the intended Avi & Co. design rather than an aftermarket modification of another manufacturer’s watch.

What are Frosted Rainbow watches?

Frosted Rainbow models are more colorful interpretations of the collection that combine the Frosted aesthetic with vivid colored elements and diamond setting. Availability and exact configurations depend on the reference.

Can men and women wear Frosted Collection watches?

Yes. The watches can be worn by anyone who appreciates the design. Wrist dimensions, desired case size and personal style are more useful considerations than conventional gender categories.

Which is better, the 40mm AH10 or 44mm AH17?

Neither size is inherently better. The 40mm AH10 generally offers more versatile proportions, while the 44mm AH17 provides greater wrist presence. The best choice depends on wrist size and personal preference.

How should I clean an Avi & Co. Frosted watch?

For routine cleaning, use a clean, soft, lint-free cloth and follow Avi & Co.’s specific care guidance. Avoid abrasive polishing products, harsh chemicals and methods that could alter the textured gold finish or damage the watch.

Should the Frosted finish be polished?

Owners should not attempt to polish the textured finish at home. Conventional polishing can change the appearance of specialized surface treatments. Any refinishing should be discussed with Avi & Co. or an appropriately qualified watch specialist.

Are Frosted Collection watches limited editions?

Selected Frosted Collection references are produced with limited availability, including certain Rainbow configurations. Production quantities and availability should be confirmed for the particular reference being considered.

Where can I buy an Avi & Co. Frosted Collection watch?

Frosted Collection watches can be purchased directly through Avi & Co. online or with the assistance of an Avi & Co. specialist. Current models and availability are displayed on the Frosted Collection page.