THE PIECE
The Unique Beauty of Yellow Diamond Jewelry
What Makes Yellow Diamonds Special
Blogs & News
Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Maximize Your Tax Refund: Why Luxury Watches Are the Best Investment
Every year in April, there comes a day that nobody is particularly looking forward to… We’re talking about Tax Day! On or around April 15, the IRS imposes a deadline to file taxes from the previous calendar year. While filing...
Best Watches to Wear to Aspen Restaurants
Aspen, Colorado is known for many things: some of the country’s best skiing, a glitzy atmosphere, and world-class hotels, just to name a few. Whether or not you’re in town to hit the slopes, Aspen is the place to see...
Spotlight on Avi & Co.'s In-House Certification and Repair Services
When you are shopping for heirloom-worthy pieces like the luxury watches we specialize in at Avi & Co., authenticity is paramount. Our customers want to get their hands on the real thing, and they’re willing to pay for the watches...
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Watches and Wonders 2025 Recap: The Bold, the Bright, and the Beautiful
Every year in early April, we are treated to the premiere event in the horological world: Watches and Wonders, of course! This showcase traditionally takes place in Geneva, Switzerland – which should come as no surprise, given that Swiss-made timepieces...
Patek Philippe Watches: Complications vs. Grand Complications
In the mesmerizing world of horology, one name stands out as the epitome of craftsmanship, elegance, and innovation: Patek Philippe. The mere mention of this Swiss watchmaking brand makes the hearts of watch enthusiasts skip a beat. Patek Philippe watches...
Patek Philippe Cubitus: All About Patek Philippe’s Latest Release
In 2024, Patek Philippe unveiled the Cubitus line, its first new collection in 25 years. That’s right – it has been a quarter-century since the hallowed Swiss brand released its last new collection. While most luxury watch brands might introduce...
A Rolex Submariner for Every Mood
Founded in London around the turn of the century, Rolex has been a staple of the luxury watch scene for about 120 years now. The brand has been behind some of the most incredible innovations in horological history – for...
Springtime in Aspen: What to Do + What Watches to Wear
Aspen might have a reputation as a wintertime destination – after all, skiing and snowboarding aren’t exactly the kinds of activities you do when it’s warm outside. But while winter is the busiest season in this snowy paradise, Aspen remains...
Collect a Rainbow of Watches: This Year’s Hottest Hues
For centuries, rainbows have been powerful symbols of hope, promise, and renewal. As the sun filters through misty air after a rainstorm, light refracts through water droplets to create a reflective prism of color, often in an arched shape. Myths...
Maximalist Style: The Large Watch Faces Making Waves
Looking for a luxury watch that makes a bold statement? You’re in the right place. Here at Avi & Co., we’re crazy about the oversize watch trend that has been taking over runways and street wear around the world. We...
Richard Mille watches are some of the most luxurious – and expensive – watches on the market today. They are highly desirable and very difficult to get your hands on directly from the manufacturer, making shopping on the secondary market...
Can I Swim With This? The Avi & Co. Guide to Water-Resistant Watches
What does the term “water-resistant” in luxury watches really mean? While water resistance ratings might seem straightforward, they are actually a little bit more complicated than they appear. After all, you would think that a watch rated for 100 meters...
New York City is home to numerous cultural attractions and events – and whether you are a tourist or a local, dressing the part is a big piece of this global city’s atmosphere. Take a walk down any avenue, and...
Man on the Moon: The Story of OMEGA and NASA
Watches have accompanied the world’s adventurers on all kinds of exciting and sometimes perilous missions. For instance, the Rolex Deepsea accompanied James Cameron on his mission to the bottom of the Mariana Trench (the deepest point in the oceans) back...
Different Types of Watch Bands: Your Go-To Guide
When it comes to the horological world, the band that secures your watch around your wrist is so much more than its simple fastening function. A watch bracelet combines aesthetics with functionality and can make a major impact in the...
Luxury Watches Featured in TV Shows
Do television shows really have the budget for luxury timepieces? The answer seems to be a resounding yes. Many of television’s favorite heroes and villains have made their marks with luxury watches that help define their character in the minds...
Watches 101: What Is a Tourbillon?
Maybe you have heard the word “tourbillon” before – or maybe it’s entirely new to you. The concept of a tourbillon might sound confusing, but don’t worry, we’ll break it down for you. In short, a tourbillon is a mechanical...
Diamond Watches for April Birthdays: Celebrate With Their Birthstone
Is there someone special in your life with an April birthday? April marks the true beginning of spring and celebrates exciting and meaningful holidays like Earth Day, Passover, and sometimes Easter. Those born in April have either Aries or Taurus...
Travel Through Europe With Watches
Are you planning a year of jet-setting and travel? If so, you know the value of dressing the part! As you embark on your next European adventure, you can’t forget the most important items on your packing list: Your luxury...
GUIDE
Watches Inspired by Your Favorite Books
Although many would argue that we live in a digital age, there is no denying the appeal of flipping through the timeworn pages of your favorite book. The papery texture on your fingertips brings back memories of days gone by,...
BRAND STUDY
The Most Popular Luxury Watch Brands
From Richard Mille to Rolex, the world of luxury timepieces spans numerous centuries, multiple continents, and a wide range of price points. Upmarket watches from hallowed creators like Audemars Piguet and Richard Mille are coveted by collectors and celebrities alike....
COLLECTOR NOTE
An Ode to the Patek Philippe Calatrava
The Patek Philippe Calatrava, how we love thee! Shall we compare thee to a summer’s day? Thou art more lovely and more… infinitely wearable, timeless, and collection-worthy! While we could never pick a favorite timepiece from the Avi & Co....
Ladies First: Luxury Watches Made Specifically for Women
To many women out there, the world of luxury watches might seem like a boys’ club. Sean Connery’s James Bond character sports a Rolex Submariner, U.S. presidents frequently show off stately Day-Date watches, and the CEO of LinkedIn rocks a...
Hues of Love: Pink and Red Timepieces for Valentine's Day
Love is in the air as Valentine’s Day approaches – so don’t be a stick in the mud! Showcase your spirit on this special holiday with watches in the perfect pink and red hues. Whether you’re shopping for a gift...
Life Events That Deserve a Wristwatch
There are some moments in life that stand out above the rest. From graduations to milestone birthdays to wedding days, we honor these moments with toasts, celebrations, and… yes, gifts. When you’re celebrating one of these major accomplishments in life,...
Say “I Do” to an Avi & Co. Engagement Ring
In the course of our relationships, we ask each other countless questions. What’s your name? Can I get your number? Where do you want to eat tonight? Did you pay the phone bill? What do you want for Christmas? What...
Valentine's Day Gift Guide: Luxury Watches and Jewelry for That Special Someone
With the day of love right around the corner, it’s the perfect time to start shopping for that special someone in your life. Whether you are celebrating a budding new relationship or a lasting commitment that is tried and true,...
Crack Open a Box of Chocolates: Our Favorite Luxurious Brown Watch Dials
A smooth satin box, tied with a neat bow, waits for you on the counter. You run your finger over the side of the box, taking in the velvety texture. Carefully untying the ribbon, you lift the lid. Immediately, you...
Celebrate Lunar New Year With a Luxury Moon Phase Watch
Arguably the most important holiday in China, Lunar New Year marks the beginning of a new year on the lunisolar calendar and harkens the arrival of spring. It celebrates hope for a bright and prosperous future, and it reminds us...
What Is Consignment for Luxury Watches?
Maybe you have heard the term “consignment” before, or maybe this arrangement is brand-new to you. For both seasoned consignment veterans and newcomers to watch consignment, we have put together a comprehensive guide to consigning your luxury timepieces. In addition...
January’s Birthstone: A Spotlight on Garnet Watches and Accessories
As we kick off January with New Year’s Day, the first month of the year signifies a time for growth, rebirth, and rejuvenation. Coming off a busy holiday season, January allows us to center ourselves and focus on our goals...
The Cartier Crash: A Mythic Backstory With Modern Appeal
One of the most striking and unusual watches on the market today, the Cartier Crash has skyrocketed in popularity in recent years. In fact, it’s safe to say that the Crash is the watch of the moment. Worn by pop...
Our Favorite Accessories This Year Plus the Perfect Watch Pairings
Here at Avi & Co., some might say that we are in the business of accessories. From luxury watches to stunning jewelry, we help our customers find the perfect finishing touches for any ensemble. But as any fashion enthusiast knows,...
Where to Wear Your Patek Philippe Aquanaut
With the perfect blend of luxury craftsmanship and a sporty, comfortable aesthetic, the Patek Philippe Aquanaut has quickly skyrocketed into the echelons of iconic timepieces. Many horological enthusiasts consider the Aquanaut the sportier, more rugged younger brother of the classic...
Innovative, Unusual, and Artistic Watch Dials
In the world of watchmaking, there are plenty of traditions and age-old manufacturers who rest on the laurels of tried and true styles. But then, there are the creators who love to take a risk, try something new, and premiere...
Celebrities With the Best Watch Collections
When it comes to luxury watches, not just anyone can get their hands on the cream of the crop. It takes money, patience, effort, and sometimes even a little bit of star status to amass a collection of upscale timepieces...
Comparing Rolex Watches: Which Rolex Model Is Best for You?
In the world of luxury watches, there is no question that Rolex holds a place of high esteem. The brand’s numerous models are much-loved among celebrities and watch connoisseurs alike. Since Rolex’s inception in 1905, the company has been producing...
Spotted on Social Media: Luxury Watches
In today’s modern world, many watch collectors among us are taking to social media to show off their wares. From celebrities to fashion influencers, these tastemakers set the tone for style and elevate certain timepieces to an elite and coveted...
Watches Worn by England's Royal Family
While some would argue that the English monarchy is more of a symbol than a governing body these days, there is no doubt that Britain’s royal family remains a much-discussed topic in our modern zeitgeist. From Prince Harry and Meghan...
The Perfect Watch for Your Astrological Sign
No matter how much or how little you believe in the power of the twelve zodiac signs, you have probably seen a few articles or “horoscope” predictions centered around the classic traits that go with each sign. Interestingly, the words...
Celebrity Watches You Can Actually Buy
With their A-list status and name recognition, celebrities often serve as walking advertisements for their favorite luxury watches. While not every celeb has a vast watch collection, there are a select few individuals who truly stand out as some of...
Floyd Mayweather's Hue Collection Watches
Every once in a while, a celebrity falls in love with a luxury watch brand, creating a lasting legacy of showcasing elite, upscale pieces. In the case of Floyd Mayweather, the American boxing professional and promoter, that brand is Avi...
5 Ways to Style the Patek Philippe Nautilus
One of the ultimate classics in the watch world, the Patek Philippe Nautilus is a timepiece with a name that precedes it. An icon from a heritage watchmaker with roots dating back to 1839, this Swiss-made piece has become a...
Gift Guide: The Best Watches for Mom and Grandma
We often think of November and December as the annual shopping season – however, there are occasions to buy her the perfect gift all year round. Whether you are looking for a memorable present for her birthday, Mother’s Day, or...
The Hottest Discontinued Watches and How to Find a Substitute
For anyone who has their eyes closely trained on the watch industry, it can be groundbreaking, exciting, or even slightly unsettling news when a particular model or line of watches is suddenly discontinued. Everyone wants the inside scoop on what...
Audemars Piguet Royal Oak Offshore: 5 Reasons We Love This Iconic Timepiece
In 1993, hallowed Swiss watchmaker Audemars Piguet introduced the Royal Oak Offshore collection to their repertoire… and the horological world would never be the same. The Audemars Piguet Royal Oak Offshore is arguably the brand’s most rugged collection, featuring sporty,...
Shop NYC’s Luxury Watch Specialist: Avi & Co.
Any timekeeping enthusiasts who live or work in New York City have probably visited some of the better-known NYC watch stores like Tourneau, Wempe, or one of the independent jewelers that also sell Swiss watches. There was a time when...
New Arrivals: Avi & Co. Jewelry Collection
You already know Avi & Co. as your trusted purveyor of luxury watches. Our three showrooms, located in New York City, Miami, and Aspen, offer the finest upscale timepieces on the secondary market – with brands like Rolex, Audemars Piguet,...
