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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Channel the Odyssey With Watches Inspired by Greek Mythology
Christopher Nolan’s The Odyssey lands in theaters this weekend with all of the splashiness and fanfare that one might expect from a movie that is expected to be the blockbuster of the summer. Without a doubt one of the greatest...
Iced-Out Diamond Watches From Top Luxury Brands
Luxury watches from the world’s top brands are already the cream of the crop, showcasing the very best in complications, design, and mechanical engineering. Now, take those elite specimens and add another impressive feature: naturally mined diamonds. All of a...
Sun-Kissed Summer Styles: Yellow Diamond Jewelry at Avi & Co.
Diamonds are an essential component of any modern woman’s jewelry box. These precious stones occupy the highest echelon of luxury with unparalleled sparkle and hardness that keeps them stunning for generations. Diamond jewelry is not only a gift for yourself...
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Why the Royal Oak Offshore Is This Summer's Hot Timepiece
Summer is in full swing, with temperatures rising and sunshine lasting well past dinnertime. As we embrace the joy and verve of this season, we cannot help but think about accessories. After all, such is our job as purveyors of...
Win Big With Luxury Watches Inspired by the Lights of Las Vegas
A city that appears to spring up from the desert heat waves, Las Vegas is an oasis amidst miles and miles of sand. Once you enter the city limits, you will be transported to another world entirely: one of bright...
5 Audemars Piguet Watches Perfect for Your Summertime Style
Summer is upon us, with fiery temperatures blanketing much of the country and sunshine livening up every day. Longer days and warm nights lead to a vibrant social scene full of philanthropic galas, vacations with friends, and weddings for those...
Outdoorsy Watches for the Adventurous Man
Adventure looks different for each of us. Some find that adrenaline rush climbing to Earth’s great heights, scaling peaks like Mount Kilimanjaro in Tanzania or Mount Whitney in California. Others find it soaking up salty air and ocean spray while...
Adventurous Watches for the Warmer Months
When summer rolls around, we head for the outdoors. Whether you prefer to enjoy warm weather soaking up the sun on the beach or lounging indoors in the air conditioning, we have curated a selection of warm-weather watches ready for...
Bold, Colorful, and Summery: Shop Vibrant Watches at Avi & Co.
All too often, people associate luxury watches with subdued sophistication, quiet luxury, and understated elegance. But for those who are fully immersed in the horological sphere, it is no secret that colorful watches are rising in popularity. More and more,...
Exude Power and Prominence With Sophisticated Timepieces at Avi & Co.
Sophisticated timepieces convey a clear message without saying a single word. Strength. Power. Presence. These are just a few of the ideals that come to mind when we think of luxury watches. You never need to speak them aloud: The...
A Spotlight on F.P. Journe's Rise to the Top
There is no question about it: F.P. Journe watches have exploded in popularity over the past few years. The exquisite creations from the independent watchmaker have always been highly regarded in the exclusive world of haute horlogerie, but now they...
Build Your Legacy in Luxury Watches: Investments for Generations to Come
When you think about investing your capital, you probably think of traditional asset classes like stocks, bonds, or real estate. But in the modern world, there are numerous other options that can yield impressive returns and provide enhanced flexibility and...
September Birthstone: Sapphire and Blue Watches
There is a birthstone for every month of the year, but few are as precious as sapphires. Those born in the month of September are lucky enough to call these gorgeous gems their birthstone. Some months have a few different...
Ice, Ice Baby: A Guide to Avi & Co.’s Diamond-Pave Timepieces
Gemstones such as rubies, sapphires, and emeralds may be gaining popularity, but diamonds are forever. They are coveted for their beauty and timelessness. The unmatched sparkle that diamond-pave timepieces have when worn around a wrist is distinct. For anyone looking...
Shop Now: New Releases in Avi & Co. Watches
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to...
Bold Diamonds by Avi & Co. Jewelry Made to Turn Heads
For the past few years, dainty chains and understated earrings have been dominating the jewelry world. But in 2026, we are poised for change. Bold, statement styles are taking over once again, and Diamonds by Avi & Co. is ready...
The Luxury Men's Watches on Trend Right Now
Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years...
Famous Musicians and Their Watch Collections
Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to...
Bringing Retro Back: Discover Vintage-Inspired Luxury Watches at Avi & Co.
Vintage is undeniably cool. In a world full of fleeting trends and fast fashion fads, the exclusive and curated look of retro styles has become perhaps even more popular than the latest releases. The luxury watch world, of course, moves...
This Year on the Green: Watches Worn by Famous Golfers
With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes...
Celebrity Watch Sightings: Tribeca Film Festival 2026
From June 3 through June 14, Hollywood stars made their presence known in New York City for the Tribeca Film Festival. This glamorous event features screenings of feature films as well as numerous talks, panels, games, art, and other immersive...
Father's Day Gift Guide Part II: Luxury Watches to Make His Day
If you are shopping for the perfect Father’s Day gift, you have landed in the right place. This year, we have broken down our Father’s Day Gift Guide into two parts so that you have the chance to discover even...
Avi & Co.’s Frosted Collection: Not Just for Winter!
When you hear the word “frosted,” you probably imagine glittering snow and sparkling icicles. We do, too. Wintry beauty might have inspired the name for our signature Frosted Collection of luxury watches, but these exquisite pieces should not be reserved...
Spotlight on the Rolex Cosmograph Daytona: The Famous Racing Watch
Since its introduction in 1963, the Rolex Cosmograph Daytona line has been a staple of Rolex’s luxurious catalogue. The Daytona quickly became synonymous with high-performance motorsports; both its name and its functionality encapsulate the essence of speed and precision. It...
Score Big With Sporty Watches at the FIFA World Cup
For those who love soccer, an exciting event is on the horizon. The 2026 FIFA World Cup is kicking off on June 11 and is hosted by the United States, Mexico, and Canada. This year marks the 23rd edition of...
Red, White, and Blue Watches to Celebrate Independence Day
America is celebrating an important birthday this year: the 250th anniversary of the Declaration of Independence. July 4, 2026, marks a quarter-millenium since the thirteen colonies declared their separation from Great Britain. When Britain rejected said declaration, the Revolutionary War...
Channel Celebrity Style With a Touch of Frost: Re-Introducing Avi & Co.’s Frosted Collection
Whether you are shopping for yourself or for someone special, Avi & Co. is your destination for decadent, luxurious timepieces that elevate an entire wardrobe. From sleek, sporty chronographs to gem-set, sparkling marvels, we have elite watches for every palate....
Father’s Day Gift Guide: Luxury Watches
The third Sunday in June ushers in an exciting celebration: Father’s Day. This year, Father’s Day falls on June 21 in the United States, the United Kingdom, Canada, and a number of other countries. This holiday is the perfect opportunity...
Meet the Frosted Collection: Luxury Watches by Avi & Co.
Our iconic Frosted Collection is a renowned line within Avi & Co.’s limited edition series of watches. Featuring a unique “frosted” finish on both the case and integrated bracelet, this timepiece maintains the majestic diamond bezel and dial design featured...
Discover Statement Jewelry for Summer Wedding Season
For those in a certain stage of life, the summer months are often dominated by an influx of weddings. Whether you are attending a small destination wedding in an Italian villa, a 200-person extravaganza in a Manhattan ballroom, or an...
Celebrity Watch Sightings: Cannes Film Festival 2026
Every May, celebrities and A-listers from across the globe travel to Cannes, France. This resort town on the French Riviera may be quiet and peaceful during the other eleven months of the year, but as spring flowers bloom, an international...
Shop the Hottest Summer Styles From Avi & Co.
The summer solstice in late June ushers in the official beginning of summer, but for many of us, the season starts well before that. Culturally, Memorial Day Weekend typically marks the start of sunny, hot weather and vacations galore. Graduation...
The First-Time Watch Owner's Guide to Entry-Level Timepieces
The first time you purchase a luxury watch is a momentous occasion. Some buyers are looking for an investment piece, while others are seeking to celebrate a milestone in their careers, relationships, or another important area of life. In many...
The Audemars Piguet Royal Oak Offshore: The Epitome of Elegance and Craftsmanship
The Audemars Piguet Royal Oak Offshore is not your average timepiece. It exudes an irresistible allure, captivating celebrities, affluent professionals, and avid watch collectors alike. The Royal Oak Offshore collection is known for its oversize cases, octagonal bezels, durable bracelets,...
The Timeless Elegance of Patek Philippe Calatrava Watches
The Patek Philippe Calatrava, with its timeless elegance and exquisite craftsmanship, represents a style that transcends fleeting trends and will forever remain a symbol of sophistication and enduring fashion. It is a watch that is handed down from generation to...
Build Your Wrist Stack With Luxury Watches and Fine Diamond Jewelry
Stacking jewelry on your wrist is a creative way to express your style as you layer your favorite pieces and produce new and unusual combinations. But bracelets are not the only tool you have to work with for exceptional stacks...
Graduation Gift Guide: Discover Diamonds by Avi & Co. Jewelry
Graduation marks a special moment in life, a stepping stone forward into the next chapter. They have succeeded in obtaining a degree, and that piece of paper represents a stunning assortment of accomplishments. From honor roll to dean’s list, Phi...
Tennis-Inspired Styles to Rock at Roland Garros
Roland Garros, also known as the French Open, is one of tennis’s four Grand Slam titles. Among the Australian Open, the US Open, and Wimbledon, Roland Garros is the only major competition that takes place on clay courts, making it...
Red Carpet Jewelry Looks From Diamonds by Avi & Co.
Statement jewelry on the red carpet does not hold back. Celebrities, A-listers and VIPs alike adorn themselves in precious gems from head to toe. And of course, red carpet jewelry is not limited to women. Major household names like Colman...
Luxury Watches Spotted at the 2026 Met Gala
On May 4, all eyes were on the Metropolitan Museum of Art in New York City, where the annual Met Gala takes place. This exclusive, invite-only event is presided over by Vogue’s longtime editor-in-chief, Anna Wintour. The highlight, of course,...
Shop the May Birthstone: Emerald and Green Watches
Every month of the year has a special gemstone meant to reflect and celebrate those born during that month. In May, the stunning green emerald takes center stage, a gorgeous gesture toward the budding trees and springtime glow of this...
Graduation Gift Guide: Luxury Watches at Avi & Co.
As spring gives way to summer, an exciting chapter of the year is upon us: graduation season. More likely than not, you know someone who is graduating this year, whether from high school, college, or an advanced degree program. No...
Explore the Magic of F.P. Journe Watches
When it comes to luxury watches, some brands get more attention than others. So many eyes are focused on the so-called big four: Rolex, Richard Mille, Patek Philippe, and Audemars Piguet. These Swiss powerhouses create a staggering number of timepieces...
5 Patek Philippe Watches for Elite Collectors
Horological enthusiasts approach luxury watch collecting from all kinds of different angles and niches. Some aim to build collections that span numerous different brands, while others prefer to hone a watch box full of one particular creator’s finest wares. There...
Athletic Meets Aesthetic: Discover Luxury Watches With Rubber Straps
Here at Avi & Co., we know that luxury does not just mean one thing. The world of high-end timepieces is incredibly diverse, reflecting its wide range of collectors and shoppers. Every horological connoisseur wants something slightly different, something that...
Sapphires: A Guide to 2026's Luxury Stone
Sapphires are among the world's most coveted gemstones and have captivated human imagination and desire for centuries. They are not only beautiful stones but also symbols of sincerity, wisdom, and spiritual enlightenment. While diamonds often steal the spotlight, sapphires offer...
Spotlight on Avi & Co. Jewelry: Fancy Diamonds
They say that diamonds are a girl’s best friend. But what about the girl who wants something a little bit less conventional? What about the woman who is looking for a statement piece of jewelry that all of her friends...
Classic Refinement: Shop Sophisticated Watches With Leather Straps
There is something undeniably sophisticated about a wristwatch with a leather strap. It exudes tradition, generational wealth, power, and success. It smells of whiskey and dark mahogany, the spicy pique of Macallan 1926 wetting the sides of a scotch glass....
