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The Unique Beauty of Yellow Diamond Jewelry
What Makes Yellow Diamonds Special
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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
4 Things You Should Know About Patek Philippe Watches
For many watch collectors, Patek Philippe watches are aspirational timepieces that figure prominently in dream collections. The beauty of the complications alone is worth the investment for your collection – but Patek Philippe watches are so much more than aesthetic...
The Gold and Rose Gold Watches Making Waves This Year
Team USA is racking up the gold medals at the Paris Olympics this summer… and while you might not be wearing an olympic gold medal, you can get a taste of the sparkle with one of the gold and rose...
A Brief History of Audemars Piguet Watches
What do watch aficionados love most about Audemars Piguet? The brand is beloved for its high quality, its iconic presence, and its quest for innovation. From the Audemars Piguet Royal Oak to the Code 11.59, there is a model for...
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Luxury Watches Spotted at New York Fashion Week
New York Fashion Week, or NYFW, might sound like a strictly annual event, but as luck would have it, we get multiple fashion weeks in the Big Apple each and every year. In February, world-class designers bring their Fall and...
Rare Watches: The Patek Philippe Tourbillon
Everyone wants to feel special, unique, one-of-a-kind. For many, this desire manifests in our personal style. Some choose tattoos, others dye their hair unorthodox colors, and for some, collecting rare and valuable clothing, jewelry, and watches is the only way...
4 Things You Need to Know About Rolex Watches
Rolex watches do not carry a name derived from the company’s founder, unlike most brands. The brand was founded in 1905, and creator Hans Wilsdorf invented the name “Rolex” two years later, in 1908. It was a name that was...
Avi & Co.’s Popular Richard Mille Partnership: The McLaren
Avi & Co. is proud to have the largest collection of Richard Mille watches in New York. The Richard Mille brand has perfected the combination of luxury with art and sport. It’s no surprise that we always have between 30...
The Tennis World’s Love Affair With Luxury Watches
Tennis champions around the world have had a longstanding love affair with luxury watches – from Arthur Ashe’s iconic Rolex Day Dates to the horological partnership of the century in Rafael Nadal and Richard Mille, tennis and watches go together...
Avi & Co.’s Popular Richard Mille Partnership Timepieces: The Felipe Massa
Avi & Co. is proud to have the largest Richard Mille collection in New York. Popular collaborations such as Felipe Massa’s many Richard Mille watch models can usually be found in our stores. Aside from their use of technology and...
Watches for Aviation Enthusiasts
When you’re soaring through the sky, living out the dreams of aviation greatness you may have had since childhood, you are going to want a watch that matches the enthusiasm you feel for your beloved craft. If you’re looking for...
4 Best Convertible Watches: From Leather Strap to Metal Bracelet and Back
Convertible watches, known for their versatility and adaptability, have become a staple for modern watch enthusiasts. These timepieces offer the convenience of seamlessly transitioning between a leather strap and a metal bracelet, catering to diverse occasions and personal styles. The...
7 Things You Should Know About Audemars Piguet Watches
Audemars Piguet watches have earned a well-deserved reputation for their timeless prestige and enduring presence in the market. But what truly sets them apart from other luxury timepieces? The answer is not singular; it encompasses a multitude of remarkable qualities...
Our Favorite Gender-Neutral Patek Philippe Watches
There’s nothing like a gorgeous, luxurious watch to spruce up any outfit, catch the eye of your admirers, and ensure that you stand out in a crowd. Beyond being a status symbol, watches have long been used to express an...
Bubba Watson Richard Mille Watches: The Perfect Blend of Luxury and Sporty Swagger
Prepare to step into a realm where timekeeping transcends mere functionality, and horology transforms into a captivating fusion of luxury, art, and athleticism. At Avi & Co., we take pride in curating the most extraordinary collection of Richard Mille timepieces...
Where Is the Best Place in New York City to Buy a Rolex Submariner?
What Is a Rolex Submariner? The Rolex Submariner is the most popular and desirable underwater tool in the watch world. In 1953, when it was first introduced, the Rolex Submariner was the first diving watch with a water resistance of...
Luxury Watches Spotted at the 2024 Olympics
It seems like the whole world visited France this summer to watch the 2024 Olympic games take place in Paris – and with countless A-list celebrities from around the globe descending on the Olympic arenas, watch-spotting opportunities were at their...
What Your Favorite Audemars Piguet Says About You
Since 1875, Audemars Piguet has been a hallmark of the luxury watch world – and the brand’s styles have remained timeless and wearable from that day on. Within the world of Audemars Piguet watches, many collectors have a favorite… So...
Unveiling the Artistry of the Patek Philippe Calatrava
On the canvas of horology, where each timepiece is a stroke of craftsmanship, the Patek Philippe Calatrava stands out as a masterpiece. It blends history, meticulous artisanship, and a touch of enchantment. This watch isn’t just a chronicle of time,...
Top Richard Mille Sport Collaborations
Richard Mille is synonymous with luxury, innovation, and exceptional craftsmanship. The brand’s collaboration with world-renowned athletes further cements its status in the world of high-end watches. By blending the precision required in sports with the intricate details of fine watchmaking,...
Why Buying a Pre-Owned Richard Mille Watch Is a Smart Decision
Richard Mille Watches and Their Maker Richard Mille watches are in incredibly high demand. When a Richard Mille watch is advertised as ‘pre-owned,’ it implies that the watch belonged to another person. However, this doesn’t necessarily mean it’s been worn...
The White Metals Dominating the Luxury Watch Market
White metals are making a comeback in the world of luxury watches in a big way. White gold, stainless steel, and platinum watches are constantly spotted on the wrists of celebrities, fashion icons, and high-class individuals who are working, socializing,...
Avi & Co.’s Top 3 Favorite Watch Collaborations
There’s no doubt that luxury watch brands love to collaborate with companies, athletes, and celebrities that they admire. Brands like Richard Mille, Audemars Piguet, and Rolex are always looking for fresh points of view. They enjoy partnering with like-minded people...
The Evolution of the “Boyfriend Watch” Trend… And the Best Styles to Complete the Look
You have heard of boyfriend jeans, boyfriend tees, and now… boyfriend watches. The "boyfriend watch" trend has carved a unique niche in the world of fashion accessories, blending traditionally masculine timepieces designs with a modern, unisex appeal. This style first...
Audemars Piguet Royal Oak Offshore: The Evolution
In the realm of haute horlogerie, few names command as much respect and admiration as Audemars Piguet. For decades, this Swiss watchmaking maison has been a beacon of luxury, craftsmanship, and innovation. At the heart of its illustrious legacy stands...
The Most Popular Rolex GMT-Master II Watches
In the early 1950s, Rolex conquered the seas with the Submariner, the mountains with the Explorer, and the skies with the GMT. Launched in 1982, Rolex introduced GMT-Master II watches with a new movement for easy use. Its combination of...
New Watches to Look For This Fall
Fall is right around the corner, so it is time to start looking for your next go-to autumn watch. As fashion changes to long sleeves and layers, you won’t find a better accessory to sit atop your wrist. Dress in...
New Watches to Look For This Fall
Fall is right around the corner, so it is time to start looking for your next go-to autumn watch. As fashion changes to long sleeves and layers, you won’t find a better accessory to sit atop your wrist. Dress in...
Aspen Summer Events 2024… And the Watches to Wear to Them
Perched among the majestic Rocky Mountains, Aspen is like no other place on earth. With the perfect combination of spectacular natural vistas and enriching arts and cultural events, this Colorado paradise attracts the best of the best when it comes...
Any avid watch collector knows that the tennis world has a longstanding love affair with luxury timepieces – and it’s not just the players who love heritage watchmakers like Audemars Piguet, Patek Philippe, and Rolex. Countless celebrities flock to the...
Pretty in Pink: Introducing the Hue Collection by Avi & Co.
Avi & Co.’s brand-new Hue Collection, launched in July 2024, has brought an exciting splash of color to the company’s limited-edition series of watches. With 945 pink sapphire crystals that are sure to catch the eye, this watch is unlike...
Happy Superhero Day! Watches Celebrating Comic Book Icons
Did you know that there’s a holiday dedicated to celebrating superheroes? Whether you’re a DC devotee or a Marvel maniac, your favorite superheroes are flying into the spotlight on April 28. This national holiday was created to honor the heroes...
U.S. Presidents and The Rolex Presidential Day-Date
Throughout the years, fashion amongst presidents has always been classic and timeless. The same can be said about the bold timepieces they’ve worn. From pocket watches to luxury wristwatches, timepieces have remained a vital accessory during their time in the...
Valentine’s Day Gift Ideas – Luxury Watch Brands, Isa Grutman Jewelry, and Watch Accessories
Each Valentine’s Day, people of all ages try to come up with gift ideas more unique than red roses and truffle chocolates. Sure, you can write a sentimental greeting card. In the 18th century, legend says that St. Valentine himself...
Luxury Watch Expert and Rolex Author, Giorgia Mondani
Luxury watch expert Giorgia Mondani is a fresh, strong face in the watch world. With the support of her husband and parents, she discovered a new way to do business in the watch industry. A Renaissance woman, Giorgia published watch...
Unwrapping 10 Rare Watches Available at Avi & Co.
Picture this: A snow-kissed landscape, a steaming cup of cocoa, and the subtle ticking of a luxury timepiece on your wrist. The chilly embrace of winter provides an ideal backdrop for unveiling some of Avi & Co.’s most exclusive, rare...
Isa Grutman Jewelry: Shop Avi & Co.’s Jewelry Collection Partnership
Avi & Co. has taken the watch industry by storm. With our limited edition diamond-pave luxury timepieces as well as custom, GIA-certified jewelry creations for celebrities such as Maluma, Drake, and The Brooklyn Nets, the future looks bright. Now, Avi...
A Polished Showdown: Stainless Steel Watches Vs. White Gold Watches
When it comes to choosing the ideal wristwatch, two metals vie for supremacy in the world of luxury timepieces: stainless steel and white gold. In this impressive horological showdown, let’s explore the key differences between stainless steel watches and white...
15 Winter Timepieces: The Ultimate Luxury Watch Holiday Gift Guide 2023
With the seasons quickly changing, now is the perfect time to update your watch collection with brand-new winter timepieces. Avi & Co.’s ultimate luxury watch holiday gift guide 2023 is a great collection for anyone in your family (including yourself!)...
Avi & Co. Billboard Unveiled in the Heart of New York City
Picture it: you’re driving down 36th Street toward the Midtown Tunnel. On your trip, you see an epic Avi & Co. billboard featuring pristine-cut jewelry surrounded by a beautiful diamond-pave timepiece. This is the view that Avi Hiaeve, CEO of...
Avi & Co. is Coming to Aspen, Colorado – Where the Diamonds Shine Brighter
Aspen, Colorado, known for its illustrious winter sports, breathtaking scenery, and high-end boutiques, is the ideal location for Avi & Co. to launch an exclusive boutique. On September 14th, Avi Hiaeve, founder and CEO, officially closed the deal on Avi...
Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!
In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the...
From the Big Apple to the Design District
Trying to grab Avi is like trying to catch a cheetah. He’s always on the move: flying from the Big Apple to the Design District, in business meetings, appointments with customers, and spending time with his family. How are you...
Did You See Bad Bunny’s Bling at the 2023 Billboard Latin Music Awards?
The 2023 Billboard Latin Music Awards took place on October 5, 2023, in Coral Gables, Florida. The King of Latin Trap and 3-time Grammy Award winner Bad Bunny exuded nobility at the ceremony. He was nominated for 15 awards, tied...
Beauty & The Geek: Luxury Watch Vs. Smartwatch
Available on September 22nd, 2023, Apple will be releasing their new products to their Apple Watch line. These will include the SE, Series 9, and Ultra 2 smartwatches. With new releases every year, how do these gadgets compare with the...
Avi’s Options: Top 10 Dual Time Watches for Traveling
Dual time watches are equipped with two hour hands to indicate two different time zones. The primary hour hand must be independently adjustable by hour increments, and the second-hour hand indicates 12 or 24 hours. They are more complicated than...
Luxury Watch Brands Step Out of Their Comfort Zone
Businesses are allowing more of an expressive dress code, accepting brighter colors in formal situations. Not only are colorful dials aesthetically pleasing, but they create stunning photos. Social media has played a larger role in luxury watch brands and trends....
Father’s Day Watch Stories and Gifts for Dad
At Avi & Co., we are celebrating Father’s Day with luxurious gifts for dad that can be passed down for generations. Our CEO and founder, Avi Hiaeve, grew up surrounded by watches and jewelry. He worked at his dad’s jewelry...
The King of Bling Avi & Co.’s Miami Grand Opening
Avi & Co. cut the ribbon in front of their second paradise-infused boutique on May 4th, 2023. A family-owned, highly trusted luxury watch retailer, Avi & Co. sells hard-to-find timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex....
