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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
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Watches that World Leaders Love: The Rolex Presidential and More
When it comes to luxury watches, it is not difficult to find options that convey a sense of prestige, power, and renown. In fact, many timepieces created by the “big four” watch brands carry those attributes in spades. They are...
Equestrian-Inspired Watches for the Melbourne Cup and Beyond
Since 1861, the nation of Australia has come to a halt every year on the first Tuesday in November. The reason? The Melbourne Cup, an annual Group 1 Thoroughbred race held at the Flemington Racecourse. Its cultural impact is so...
Spotlight on the Rolex Daytona Barbie: Uncover Extremely Limited Watches at Avi & Co.
Every so often, we come across a truly unique and incredible watch. We like to think that every watch in our elite inventory is special for the right buyer. But at the end of the day, a few of our...
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Luxury Watches Made for a Night Out on the Town
Luxury timepieces give any look a touch of something special. But sometimes, you are searching for a step above the everyday, a truly elite watch to elevate your ensemble entirely to the next level. In those situations, you need more...
Modern Sports Watches That Push the Boundaries of Haute Horlogerie
At one point in time, there was a clear distinction between the categories of sports watches and luxury watches. These classifications were, in some ways, diametrically opposed: For a timepiece to be truly luxurious, it could not be sporty, and...
Hone Your Personal Style With Elite Luxury Watches This Fall
Honing your personal style is all about finding the clothes and accessories that speak to you, not necessarily changing with the season. But at the same time, you can lean into current trends without sacrificing the personality at the center...
5 Watches to Wear to Formula 1 in Austin, Texas
The Formula 1 United States Grand Prix 2026 takes place in Austin, Texas, this year on the Circuit of The Americas (COTA) racetrack. The racing will be held over four days, with qualifying and practice rounds beginning on October 22...
The Noir Edition: Your Favorite Luxury Watches, Now in Black
There is one cardinal rule in fashion, and it is this: Black will never go out of style. Whether via shoes, clothing, purses, or watches, integrating the color black into your wardrobe is a timeless investment that never ceases to...
Autumn in Aspen: What to Do and What to Wear in Colorado's Mountain Paradise
Autumn in Aspen comes with a certain quiet, mystical appeal. Though it is technically the “off season” in this paradisiacal ski town, there is still plenty to do, see, eat, and drink. Unlike some other Colorado ski areas, Aspen never...
The Avi & Co. Watch Box: 5 Luxury Timepieces That Collectors Love
The old adage you never get a second chance to make a first impression is one we have likely all heard over the years. But there is something profound in its simplicity. In short, first impressions are everything. We only...
Heritage Timepieces: Watches With Rich Histories
There are countless different reasons that draw people into the magnificent world of watch collecting. For some, the allure of luxury and opulence makes all of the difference. For others, it is the pull of status and the upper-class life...
Combinations to Die For: Luxury Watches Meet Diamond Jewelry
A luxury watch on its own makes a striking statement. But why stop there? Combining your high-end timepieces with gorgeous diamond jewelry only elevates an already refined aesthetic, layering even more glamour atop your ensemble. At Avi & Co., our...
The Modern Heirloom: Rolex Watches You Can Pass Down for Generations
Investing in a luxury watch goes well beyond the here and now. When you take home an iconic green Rolex box, you are purchasing an heirloom that your descendants will treasure for generations to come. Of course, you will also...
Star-Studded Glamour: Luxury Watches Spotted at the 2026 Emmy Awards
The 2026 Emmy Awards unfolded with much fanfare as gold statuettes were passed out to the best of the best in various television categories. Often dubbed the “Oscars of TV,” the Emmys celebrates artistic and technical achievements in television. This...
Luxury Watches Inspired by Fashion Week Looks
As it does every autumn, New York City turns its attention to fashion. This year is no exception, with New York Fashion Week kicking off with Henry Zankov’s debut for Diane von Furstenberg on September 10. The festivities close on...
Spotted: Watches Worn by NFL Athletes
The NFL preseason has been underway for a few weeks, but the official season opener will play out on Wednesday, September 9 with the Seattle Seahawks hosting the New England Patriots. This matchup is a repeat of the 2026 Super...
Fall and Forever: 5 Watch Styles Worthy of Every Season
As the first tendrils of autumn begin to unfurl, we welcome cooler days and longer nights, crisp mornings and changing foliage. Labor Day weekend marks the unofficial end of summer, and as we transition back into the routines and structure...
Live From Aspen Watch Week 2026: Event Recap
Watch Week Aspen just wrapped up its annual celebrations, and we are thrilled to report that it was perhaps the best Watch Week yet. Attendance was high and spirits were higher as watch enthusiasts flocked to Colorado’s hottest ski destination...
5 Watches Perfect for a Summer in Aspen
Many of us think of Colorado’s premier luxury ski oasis as a wintertime destination. However, Aspen is full of upscale events and exciting adventures in the summer months as well. When you travel to Aspen during the summer, you do...
Must-Have Rolex Watches for Serious Collectors
Rolex watches are some of the most collectible timepieces available on the market today. With a diverse catalog of timepieces ranging from sporty to chic, the brand known as The Crown has cemented its place as one of the most...
The Culture of Rolex at the US Open
This year’s US Open tournament is right around the corner, and one of its premier sponsors sets the tone for the whole event. This Grand Slam tennis tournament attracts elite competitors and A-list attendees from across the globe to witness...
All About Watch Week Aspen: What to Expect
Every August, the world’s top watch collectors convene in Aspen, Colorado for a week like no other. Watch Week Aspen is right around the corner, and we are excited to spotlight some of the hottest events happening in this Western...
The 4 Watches You Need on Every Summer Trip
Summer is in full swing, with sunny days and warm weather that has our spirits running high. As temperatures continue to rise across the United States and Europe, many of us are flocking to beaches and other getaways for a...
Tips for Building an Elite Luxury Rolex Collection
Among watch collectors, Rolex timepieces are some of the most desirable accessories on the market today. From professional lines like the Submariner or GMT-Master II to more formal creations like the Day-Date or Datejust, the brand dubbed “The Crown” has...
Soccer-Inspired Watches for FIFA Fans
Spain and Argentina will face off at the FIFA World Cup final on Sunday, July 19. Crushing losses for England and France paved the way for this iconic matchup. Argentina enters the match as the defending champion, after taking home...
Iced-Out Diamond Watches From Top Luxury Brands
Luxury watches from the world’s top brands are already the cream of the crop, showcasing the very best in complications, design, and mechanical engineering. Now, take those elite specimens and add another impressive feature: naturally mined diamonds. All of a...
Win Big With Luxury Watches Inspired by the Lights of Las Vegas
A city that appears to spring up from the desert heat waves, Las Vegas is an oasis amidst miles and miles of sand. Once you enter the city limits, you will be transported to another world entirely: one of bright...
Outdoorsy Watches for the Adventurous Man
Adventure looks different for each of us. Some find that adrenaline rush climbing to Earth’s great heights, scaling peaks like Mount Kilimanjaro in Tanzania or Mount Whitney in California. Others find it soaking up salty air and ocean spray while...
Adventurous Watches for the Warmer Months
When summer rolls around, we head for the outdoors. Whether you prefer to enjoy warm weather soaking up the sun on the beach or lounging indoors in the air conditioning, we have curated a selection of warm-weather watches ready for...
Bold, Colorful, and Summery: Shop Vibrant Watches at Avi & Co.
All too often, people associate luxury watches with subdued sophistication, quiet luxury, and understated elegance. But for those who are fully immersed in the horological sphere, it is no secret that colorful watches are rising in popularity. More and more,...
Exude Power and Prominence With Sophisticated Timepieces at Avi & Co.
Sophisticated timepieces convey a clear message without saying a single word. Strength. Power. Presence. These are just a few of the ideals that come to mind when we think of luxury watches. You never need to speak them aloud: The...
Build Your Legacy in Luxury Watches: Investments for Generations to Come
When you think about investing your capital, you probably think of traditional asset classes like stocks, bonds, or real estate. But in the modern world, there are numerous other options that can yield impressive returns and provide enhanced flexibility and...
September Birthstone: Sapphire and Blue Watches
There is a birthstone for every month of the year, but few are as precious as sapphires. Those born in the month of September are lucky enough to call these gorgeous gems their birthstone. Some months have a few different...
Ice, Ice Baby: A Guide to Avi & Co.’s Diamond-Pave Timepieces
Gemstones such as rubies, sapphires, and emeralds may be gaining popularity, but diamonds are forever. They are coveted for their beauty and timelessness. The unmatched sparkle that diamond-pave timepieces have when worn around a wrist is distinct. For anyone looking...
The Luxury Men's Watches on Trend Right Now
Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years...
Famous Musicians and Their Watch Collections
Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to...
Bringing Retro Back: Discover Vintage-Inspired Luxury Watches at Avi & Co.
Vintage is undeniably cool. In a world full of fleeting trends and fast fashion fads, the exclusive and curated look of retro styles has become perhaps even more popular than the latest releases. The luxury watch world, of course, moves...
This Year on the Green: Watches Worn by Famous Golfers
With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes...
Celebrity Watch Sightings: Tribeca Film Festival 2026
From June 3 through June 14, Hollywood stars made their presence known in New York City for the Tribeca Film Festival. This glamorous event features screenings of feature films as well as numerous talks, panels, games, art, and other immersive...
Father's Day Gift Guide Part II: Luxury Watches to Make His Day
If you are shopping for the perfect Father’s Day gift, you have landed in the right place. This year, we have broken down our Father’s Day Gift Guide into two parts so that you have the chance to discover even...
Spotlight on the Rolex Cosmograph Daytona: The Famous Racing Watch
Since its introduction in 1963, the Rolex Cosmograph Daytona line has been a staple of Rolex’s luxurious catalogue. The Daytona quickly became synonymous with high-performance motorsports; both its name and its functionality encapsulate the essence of speed and precision. It...
Score Big With Sporty Watches at the FIFA World Cup
For those who love soccer, an exciting event is on the horizon. The 2026 FIFA World Cup is kicking off on June 11 and is hosted by the United States, Mexico, and Canada. This year marks the 23rd edition of...
Red, White, and Blue Watches to Celebrate Independence Day
America is celebrating an important birthday this year: the 250th anniversary of the Declaration of Independence. July 4, 2026, marks a quarter-millenium since the thirteen colonies declared their separation from Great Britain. When Britain rejected said declaration, the Revolutionary War...
Father’s Day Gift Guide: Luxury Watches
The third Sunday in June ushers in an exciting celebration: Father’s Day. This year, Father’s Day falls on June 21 in the United States, the United Kingdom, Canada, and a number of other countries. This holiday is the perfect opportunity...
Celebrity Watch Sightings: Cannes Film Festival 2026
Every May, celebrities and A-listers from across the globe travel to Cannes, France. This resort town on the French Riviera may be quiet and peaceful during the other eleven months of the year, but as spring flowers bloom, an international...
Shop the Hottest Summer Styles From Avi & Co.
The summer solstice in late June ushers in the official beginning of summer, but for many of us, the season starts well before that. Culturally, Memorial Day Weekend typically marks the start of sunny, hot weather and vacations galore. Graduation...
The First-Time Watch Owner's Guide to Entry-Level Timepieces
The first time you purchase a luxury watch is a momentous occasion. Some buyers are looking for an investment piece, while others are seeking to celebrate a milestone in their careers, relationships, or another important area of life. In many...
Build Your Wrist Stack With Luxury Watches and Fine Diamond Jewelry
Stacking jewelry on your wrist is a creative way to express your style as you layer your favorite pieces and produce new and unusual combinations. But bracelets are not the only tool you have to work with for exceptional stacks...
