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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
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Luxury Watches Spotted at the 2026 Golden Globes
The 83rd annual Golden Globes awards ceremony took place on January 11, 2026, at the Beverly Hilton. Each year, this exciting kickoff to awards season celebrates excellence in film and television. Plus, this year, we saw the first iteration of...
Breathe Life Into Winter: Seasonal Brights to Warm You Up
The holiday season might be the “most wonderful time of the year,” but as Christmas lights go out and New Year’s celebrations fade into memory, the chilly winter days ahead can seem daunting. Early sunsets and frigid weather make cozy...
New Year, New Icons: Watch Collector Staples for 2026
The new year is upon us, and with it a sense of renewal and rejuvenation is in the air. You might have set some ambitious New Year’s resolutions, reflected on your accomplishments in 2025, and entered this next chapter with...
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How to Make Your Dream Watch a Reality in 2026
As we dive headfirst into the new year, there is some magic in the air. We enter 2026 with a sense of possibility, optimism, and potential. We can feel it: This is going to be the year that you make...
Countdown to Midnight: 5 Pieces Worth Bringing With You Into 2026
There might not be snow on the ground, but there is a sense of festive cheer in the air. Why? The countdown to the new year is upon us! As December 31 gives way to January 1, a whole new...
2025 Collector's Wrap Up: This Year's Most Notable Pieces
With 2025 behind us, we venture into the new year looking for fresh starts, new ideas, and a dose of hopeful optimism. But there are a few things worth taking with us into this new chapter! The perfect example? The...
Rolex Batman, the GMT-Master II Superhero Watch
The Rolex Batman stands as a symbol of precision, sophistication, and a daring sense of style. Part of the esteemed Rolex GMT-Master II collection, the Rolex Batman has captivated watch enthusiasts with its distinctive aesthetic and exceptional functionality. Named for...
6 Red Carpet-Ready Watches for This Season's Black-Tie Events
Come winter, the temperatures drop and the festivities move indoors. As we celebrate the holidays and enjoy spending time with family, we also ring in the season of giving and philanthropy. This means that, more than ever, you are sure...
Iced Out for the Holiday Season: Diamond Pave Watches
This holiday season, become one with the winter, embracing diamond-set watches that stun from every angle. Luxury watches already make a glamorous statement, but when you add precious gems into the mix, you ascend to a new plane. You can...
Holiday Shopping Dos and Don’ts for Luxury Watches and Jewelry
This holiday season, you have the opportunity to up the ante on the best gift of the year. Investing in a luxury watch or a piece of fine diamond jewelry for a deserving person in your life is the perfect...
Trends Spotted at This Year's Art Basel Miami Event
Every December, Miami Beach has the pleasure and privilege of hosting America’s largest contemporary art fair. We are talking about Art Basel Miami, of course! The Art Basel event is held annually at the Miami Beach Convention Center, and it...
The December Birthstone Edit: Turquoise and Tanzanite
Happy birthday month, December babies! When your birthday is smack in the middle of the holiday season, you might as well embrace an entire month’s worth of celebration, right? So go ahead, treat yourself. Whether that looks like cutting yourself...
Holiday Gift Guide: The Top 5 Watches for That Special Someone
Looking to infuse the holiday season with a little bit of romance? Choosing the perfect gift for that special someone in your life can take the holidays to the next level. A thoughtful, personal present shows them that you care...
Get Your Golden Hour Glow With These Rose Gold Timepieces
You know that time of day when every photograph turns out amazing? The way the setting sun shimmers through the trees and bounces off the glass walls of urban buildings gives the whole world a magical quality. Everyone, and everything,...
Black Diamonds Watches for Avid Skiers
The most wonderful time of the year has officially arrived: Ski season! Throughout the country (and the globe, for that matter), snow is falling on the most desirable mountains and skiers are readying themselves to enjoy world-class powder. From the...
The Best Luxury Watches to Scoop Up This Black Friday
On the day after Thanksgiving, you might be sleeping off a turkey-induced coma and helping yourself to some delicious leftovers. But if you are not taking advantage of the most important day for shopping all year, you might miss out...
Gift Guide for Him: Luxury Watches Over $100,000
Imagine giving him a gift that he will remember for the rest of his life. Whether you are celebrating Christmas or Hanukkah, you wake up virtually vibrating with excitement and anticipation for the moment that it is time to open...
Gift Guide for Her: Luxury Watches and Jewelry Over $100,000
Looking for a truly showstopping gift this holiday season? It is time to lock down your gift ideas for the most important people on your list before you are left scrambling in the few days before Hanukkah or Christmas. When...
Gift Guide for Him: Luxury Watches Under $20,000
It seems to be a fact of life that the most important men in your life are the hardest to shop for. Your dad seems content with an NFL mug, but you want to give him a gift that shows...
Gift Guide for Her: Luxury Watches and Jewelry Under $20,000
It feels like just a few months ago that you were shopping for the last holiday season, wrapping presents for Hanukkah or Christmas and crossing your fingers that the recipients would love what you chose. Suddenly, the holidays are upon...
Watches With Military Roots for the Veterans In Your Life
Each year, America celebrates Veterans Day on November 11. This federal holiday is a celebration of the incredible courage and bravery displayed by our armed forces as they fight for our values and freedom across the globe. As part of...
Watches We Are Thankful for in 2025
After scorching summers in New York City, the onset of fall feels like a welcome relief. Cool autumn breezes whip through the metropolitan streets, and orange leaves crunch underfoot. It is the season of cozy sweaters, tailored suits, and leather...
Holiday Gift Guide for Her: $20,000 to $100,000
The holiday season is right around the corner, and if you want to impress her with a truly memorable gift this year, the time to shop is now! Whether you are shopping for your mother, grandmother, aunt, or that someone...
Holiday Gift Guide for Him: $20,000 to $100,000
It is official: November is here, and the countdown to Christmas, Hanukkah, and Kwanzaa begins now! That means that it is time to start shopping for those important people in your life. Whether you are looking for the perfect gift...
Celebrate Fall Textures With Classic Leather Watch Straps
Fall is in full swing, and a short walk through Manhattan will confirm it: You will see autumnal styles on every street corner, from cable knit sweaters to leather trench coats and everything in between. This year’s hottest seasonal trends,...
Citrine and Champagne: Celebrating November's Birthstone
Each month of the year has a unique birthstone that celebrates the special qualities of the people born during that month. Nowadays, many months have two birthstones: a more traditional option and a more modern one. For the month of...
Fall in Love With These Autumnal Timepieces
You wake up one late September morning to find that the summertime humidity is gone, replaced by a brisk chill in the air. It is crisp and fresh in your nostrils, the perfect weather for layering, cozy sweaters, and your...
Make Halloween Luxe Again With These 4 Watches
If you have ever tried to decorate for October’s hallmark holiday, then you know what we do: Halloween has a luxury problem. In our current day and age, it seems like tacky accessories are swarming the shelves for this spooky...
Editor's Pick: 5 Pieces Perfect for the Dark Elegance Trend
As we head deeper into the autumn months, the dark elegance trend is taking the world by storm. From runways to interior design, dark elegance is all about moody hues, bold shadows, and angular silhouettes. You will see rich, saturated...
Back to Black and White: A Spotlight on Our Favorite Monochromatic Watches
Trends come and go, but the classics never falter. The ultimate classics, when it comes to fashion and accessories, are black and white. Two sides of the same coin, black draws in the other colors while white reflects them: Day...
The Top 5 Watches We Have Spotted NBA Players Wearing
If you have had your eyes trained on the NBA Draft over the summer, this year’s All-Star game, or even the previous season’s finals, then you have almost certainly spotted luxury watches strapped around the wrists of your favorite basketball...
Fall Watch Trends Spotted at New York Fashion Week
From the runways to oft-photographed street style, New York Fashion Week is a hotbed of enviable looks. This exciting event happens twice a year, in February and September, and each time, we look forward to it with an eagerness that...
Bold Silhouettes for Archtober: 5 Favorite Design-Inspired Watches
Every October, architects and design enthusiasts in New York City celebrate the memorable style, innovative designs, and bold silhouettes that grace the skyline of The Big Apple. This event, which is now entering its 15th year, is known as Archtober....
Vibrant Watches Worthy of Miami's Carnival
When you think of Miami’s annual Carnival festival, you might be picturing boisterous parades, feathered headdresses, neon outfits, and plenty of glitter. You can imagine Caribbean music blaring through oversize speakers, revelers dancing and shimmying in the streets. As the...
Layer Like a Pro: How to Style These Luxury Pieces From Diamonds by Avi & Co.
If you have been following current style trends in the world of diamond jewelry, then you have surely noticed that It Girls around the world are no longer wearing just one necklace. Layering your necklaces (and bracelets, too!) is all...
Citrus Hues for Year-Round Style
Fashion trends come and go, but adding a splash of color to your wardrobe with zesty citrus hues will always be in style. Runways in 2025 showed off these vibrant colors with unexpected pastel pairings, but there is no question...
Pink Watches to Show Your Support for Breast Cancer Awareness Month
Have you ever wondered what those pink ribbons that you see popping up around the city every October mean? Maybe you have noticed an uptick in 5K runs flooded with blush t-shirts and fuschia accessories. The flood of pink around...
The October Birthstone Edit: Opalescent Watches
Every month of the year is graced with a birthstone (or sometimes two) that has a special significance unique to those dates. Now, we would never pick favorites, but some might argue that certain birthstones are better than others. If...
Understanding the Market for Luxury Timepieces
If you are just getting started on your journey to becoming a luxury watch enthusiast, the world of high-end timepieces can feel daunting. First off, why are the prices so high? What makes these watches special and different enough to...
The Most Viewed Watches on the Avi & Co. Website
When you are shopping for one-of-a-kind timepieces, the most important factor is finding watches that match your personal tastes and preferences. Luxury watches from brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille speak for themselves. You do not...
Hottest Style Trends of 2025 and the Watches to Match
We are not always a proponent of following fashion trends too closely, especially when it comes to high-end pieces like your watches and jewelry. After all, you want to invest in timepieces that you can wear for life, not ones...
5 Watches to Rock the Quiet Luxury Trend
If you know, you know. That sentiment is at the heart of the quiet luxury trend, which embodies a sense of timeless elegance without the need for prominent branding. The perfect example? Look at any of the outfits on HBO’s...
8 of the Most Expensive Watches Sold: What Makes Them So Valuable?
The price on the tag of a luxury watch is just one of many factors that make it special. Its history, horological impact, legacy, and brand name are a few other considerations. You will also want to look at complications,...
Luxury Watches Spotted at the 2025 US Open
Every year, A-listers and star athletes around the world flock to New York City for the final Grand Slam tennis tournament of the season. At Flushing Meadows, located in the borough of Queens, you will find unparalleled passion for tennis,...
Watches 101: What Is a Complication?
In the watch world, complications are prized features that elevate the functionality of a watch beyond just telling time. From simple date complications to incredibly diverse and intricate lines like the Patek Philippe Grand Complications collection, there are many different...
Inside the Minds of Luxury Watch Enthusiasts
Maybe you are a luxury watch enthusiast in your own right, or maybe you simply know and respect one of these horological heavyweights. We are not talking about people who walk around wearing a Bill Clinton-style Casio or your one...
Iconic Watch Models and Their Influence on Pop Culture
Every watch aficionado out there will quickly tell you the name of their favorite watch. Sometimes you will hear a broader category, like a collection, or sometimes you will hear a specific make and model, even down to the year...
Seen on the Red Carpet: Our Favorite Celeb Watches of 2025
We catch sight of amazing luxury watches on the streets of Manhattan every so often, but the true hotspots for incredible watch sightings are red carpet events like the Met Gala, Grammys, Oscars, and more. You will also see some...
