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The Unique Beauty of Yellow Diamond Jewelry
What Makes Yellow Diamonds Special
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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Food, Wine, and Watch Pairings: Appreciate the Finer Things in Life
New York City is known around the world as a premier destination for some of the best fine dining the United States has to offer. For the past 16 years, the city has been honoring this tradition with the annual...
Avi & Co.’s Holiday Gift Guide: 12 Luxury Watches Between $8,000 and $14,000
In a world that seems to whirl faster with each passing day, the holiday season emerges as a cherished interlude. It’s a time to revel in the warmth of connection, celebrate the art of giving, and savor the moments that...
Icy Watches for Your Winter Wardrobe
Whether you are jetting off to warmer parts to soak up some sun this winter or you are staying put to enjoy snow days and sweater weather, the coldest season of the year will soon be upon us. You know...
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Avi & Co.’s Holiday Gift Guide: 15 Luxury Watches Under $8,000
'Tis the season for luxury! What better way to express your love and appreciation than with the gift of time? This holiday season, Avi & Co. has scoured the world of horology to bring you rare, high-quality, luxury watches at...
Luxury Timepieces Perfect for a Miami Design District Tan Line
Best known for its immaculate beaches, bustling nightlife, and art deco architecture, Miami is also the epitome of an exclusive lifestyle. Florida’s most seductive city has a style all its own. With the constant heat of Florida, everyone tends to...
Avi & Co.’s Holiday Gift Guide: 15 Luxury Watches Under $8,000
'Tis the season for luxury! What better way to express your love and appreciation than with the gift of time? This holiday season, Avi & Co. has scoured the world of horology to bring you rare, high-quality, luxury watches at...
The Top 4 U.S. Cities to Purchase a Luxury Watch
All across America, there are numerous avenues to purchase the luxury watch of your dreams. Whether you are looking to purchase directly from a manufacturer or on the secondary market, there are certain cities across the country that stand out...
Wedding Watches: The Best Timepieces for the Bride, Groom, and Wedding Guests
Every year in early October, Bridal Fashion Week comes to New York City, showcasing luxe designers like Justin Alexander, Reem Acra, Mark Ingram, Badgley Mischka, and Vera Wang. With one of the biggest bridal events of the year just around...
Batman Returns: Rolex GMT-Master II
Rolex revealed the new GMT-Master II “Batman” at Baselworld 2019. The Rolex GMT-Master II line is well-known for its dual-toned, bidirectional rotating bezels, many of which have acquired unique and quirky nicknames that give them an extra dash of character....
Archtober Watches: The Best Watches for Architects
Have you heard of “Archtober,” the celebration of architecture and design that occurs every year in New York City? Whether you are an avid follower of the Big Apple’s ever-changing urban landscape or you are new to the architecture scene,...
Watch Bezels and Their Functions
Bezels, those rings surrounding the face of a watch’s case exterior, have a significant influence on the overall design and functionality of a timepiece. They secure and protect the crystal. The fun thing about this particular part of a watch...
What’s the Difference Between Custom and Factory Set Watches?
While custom watches and factory-set watches are both designed with real diamonds and precious gemstones of similar size, quality, and quantity, there are many distinct characteristics between the two types of watches. Factory-Set Watches A factory-set timepiece means that the...
Avi & Co., New York City’s Luxury Watch Retailer
Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom...
Luxury Watches Spotted at the US Open
For tennis aficionados around the world, the US Open is a legendary event. One of tennis’ four grand slam tournaments, the US Open takes place in New York City – in Queens, to be exact – at Arthur Ashe Stadium...
What Your Watch Diameter Says About You
While watch designs encompass a wide range of features, the watch’s diameter is usually the first topic of discussion. The case size can range from petite to oversized, and this choice can make a substantial difference in how the watch...
The Gold and Rose Gold Watches Making Waves This Year
Team USA is racking up the gold medals at the Paris Olympics this summer… and while you might not be wearing an olympic gold medal, you can get a taste of the sparkle with one of the gold and rose...
4 Things You Need to Know About Rolex Watches
Rolex watches do not carry a name derived from the company’s founder, unlike most brands. The brand was founded in 1905, and creator Hans Wilsdorf invented the name “Rolex” two years later, in 1908. It was a name that was...
The Tennis World’s Love Affair With Luxury Watches
Tennis champions around the world have had a longstanding love affair with luxury watches – from Arthur Ashe’s iconic Rolex Day Dates to the horological partnership of the century in Rafael Nadal and Richard Mille, tennis and watches go together...
4 Best Convertible Watches: From Leather Strap to Metal Bracelet and Back
Convertible watches, known for their versatility and adaptability, have become a staple for modern watch enthusiasts. These timepieces offer the convenience of seamlessly transitioning between a leather strap and a metal bracelet, catering to diverse occasions and personal styles. The...
Where Is the Best Place in New York City to Buy a Rolex Submariner?
What Is a Rolex Submariner? The Rolex Submariner is the most popular and desirable underwater tool in the watch world. In 1953, when it was first introduced, the Rolex Submariner was the first diving watch with a water resistance of...
Luxury Watches Spotted at the 2024 Olympics
It seems like the whole world visited France this summer to watch the 2024 Olympic games take place in Paris – and with countless A-list celebrities from around the globe descending on the Olympic arenas, watch-spotting opportunities were at their...
The White Metals Dominating the Luxury Watch Market
White metals are making a comeback in the world of luxury watches in a big way. White gold, stainless steel, and platinum watches are constantly spotted on the wrists of celebrities, fashion icons, and high-class individuals who are working, socializing,...
Avi & Co.’s Top 3 Favorite Watch Collaborations
There’s no doubt that luxury watch brands love to collaborate with companies, athletes, and celebrities that they admire. Brands like Richard Mille, Audemars Piguet, and Rolex are always looking for fresh points of view. They enjoy partnering with like-minded people...
The Evolution of the “Boyfriend Watch” Trend… And the Best Styles to Complete the Look
You have heard of boyfriend jeans, boyfriend tees, and now… boyfriend watches. The "boyfriend watch" trend has carved a unique niche in the world of fashion accessories, blending traditionally masculine timepieces designs with a modern, unisex appeal. This style first...
The Most Popular Rolex GMT-Master II Watches
In the early 1950s, Rolex conquered the seas with the Submariner, the mountains with the Explorer, and the skies with the GMT. Launched in 1982, Rolex introduced GMT-Master II watches with a new movement for easy use. Its combination of...
New Watches to Look For This Fall
Fall is right around the corner, so it is time to start looking for your next go-to autumn watch. As fashion changes to long sleeves and layers, you won’t find a better accessory to sit atop your wrist. Dress in...
New Watches to Look For This Fall
Fall is right around the corner, so it is time to start looking for your next go-to autumn watch. As fashion changes to long sleeves and layers, you won’t find a better accessory to sit atop your wrist. Dress in...
Aspen Summer Events 2024… And the Watches to Wear to Them
Perched among the majestic Rocky Mountains, Aspen is like no other place on earth. With the perfect combination of spectacular natural vistas and enriching arts and cultural events, this Colorado paradise attracts the best of the best when it comes...
Happy Superhero Day! Watches Celebrating Comic Book Icons
Did you know that there’s a holiday dedicated to celebrating superheroes? Whether you’re a DC devotee or a Marvel maniac, your favorite superheroes are flying into the spotlight on April 28. This national holiday was created to honor the heroes...
U.S. Presidents and The Rolex Presidential Day-Date
Throughout the years, fashion amongst presidents has always been classic and timeless. The same can be said about the bold timepieces they’ve worn. From pocket watches to luxury wristwatches, timepieces have remained a vital accessory during their time in the...
Luxury Watch Expert and Rolex Author, Giorgia Mondani
Luxury watch expert Giorgia Mondani is a fresh, strong face in the watch world. With the support of her husband and parents, she discovered a new way to do business in the watch industry. A Renaissance woman, Giorgia published watch...
Unwrapping 10 Rare Watches Available at Avi & Co.
Picture this: A snow-kissed landscape, a steaming cup of cocoa, and the subtle ticking of a luxury timepiece on your wrist. The chilly embrace of winter provides an ideal backdrop for unveiling some of Avi & Co.’s most exclusive, rare...
A Polished Showdown: Stainless Steel Watches Vs. White Gold Watches
When it comes to choosing the ideal wristwatch, two metals vie for supremacy in the world of luxury timepieces: stainless steel and white gold. In this impressive horological showdown, let’s explore the key differences between stainless steel watches and white...
15 Winter Timepieces: The Ultimate Luxury Watch Holiday Gift Guide 2023
With the seasons quickly changing, now is the perfect time to update your watch collection with brand-new winter timepieces. Avi & Co.’s ultimate luxury watch holiday gift guide 2023 is a great collection for anyone in your family (including yourself!)...
Avi’s Options: Top 10 Dual Time Watches for Traveling
Dual time watches are equipped with two hour hands to indicate two different time zones. The primary hour hand must be independently adjustable by hour increments, and the second-hour hand indicates 12 or 24 hours. They are more complicated than...
Luxury Watch Brands Step Out of Their Comfort Zone
Businesses are allowing more of an expressive dress code, accepting brighter colors in formal situations. Not only are colorful dials aesthetically pleasing, but they create stunning photos. Social media has played a larger role in luxury watch brands and trends....
Rolex Day-Date: A Symbol of Elegance Class and Stature
Introduced in 1956, the Rolex Day-Date is a true masterpiece both in terms of aesthetic brilliance and functional engineering. In addition, it was also the first timepiece launched by the company that displayed both the day of the week as...
The Rolex Submariner: The Watch That Goes from Outdoor Sports to Dinner with Ease
If you are considering buying a Rolex Submariner, you have found one of the few luxury watches that can be worn while swimming in oceans, playing outdoor sports, or going out to dinner . It's one of Rolex’s most sought-after...
I Went Shopping for Rolex for Sale and Guess What I Found?
As I rolled out of bed on that cold autumn morning, I had only one mission in mind: find a Rolex for sale and buy one for myself. Buying a Rolex has been a recurring dream of mine for years....
Exploring the Enduring Legacy of the Rolex Explorer
The Rolex Explorer stands as a remarkable example of sophisticated watch engineering and timeless elegance in the world of functional timepieces. Among the legendary watchmakers, Rolex effortlessly embodies a rich heritage, unparalleled craftsmanship, and enduring aesthetics. The attention to detail...
The Rolex Sky-Dweller: A Lavish Testament to Timeless Sophistication and Effortless Style
In the complex but elegant realm of modern watchmaking, the Rolex Sky-Dweller stands as an epitome of enduring craftsmanship and awe-inspiring sophistication. It is a beacon of style, class, and sheer prestige. This exemplary watch effortlessly combines refinement with meticulous...
The Rolex Yacht-Master: A Sublime Testament to Form and Function
The Rolex Yacht-Master is not a watch just for those that sail. It is an exquisite embodiment of horological engineering. The Yacht-Master seamlessly combines sheer luxury with innovative functionality. Rolex has managed to produce a benchmark timepiece that has, for...
Rolex Panda & Kermit: Iconic Color-Themed Models
The Rolex Panda, with its striking monochromatic tones, and the vibrant Rolex Kermit, characterized by its bold green bezel, are exemplars of Rolex’s innovative approach to design. These models exemplify how color can transform a watch from a mere timekeeping...
Rolex Watches: How the Iconic Brand Found Success During The Covid-19 Pandemic
Rolex, an iconic watch brand with its own dedicated following, experienced a surge in demand during the Covid-19 pandemic. How did this happen? By strategically releasing limited-edition models, Rolex inadvertently created a frenzy in both the hearts of loyal enthusiasts...
The Rolex Datejust: A Timeless Emblem of Success, Prestige, and Endless Style
The Rolex Sea-Dweller is the pinnacle of watchmaking ingenuity and innovation. It stands as a stunning example Rolex’s unmatched and enduring dedication to producing precise, beautiful, and highly durable timepieces. It is also a testament to the brand's love for...
The Rolex Explorer: A Symbol of Rugged Masculinity, Adventure, and Elegance
The Rolex Explorer is the classic embodiment of hidden elegance and innovative reliability, effortlessly capturing the very essence of the spirit of adventure, masculinity, and style. A refined and understated timepiece, the Explorer's design philosophy is a testament to enduring...
The Rolex GMT-Master II: A True Testament to Functional Brilliance and Artistic Mastery
The Rolex GMT-Master II captures the very essence of watchmaking brilliance and innovation, beautifully marrying functionality with enduring sophistication. The watch is an ultimate statement piece designed for connoisseurs and wayfarers. However, the GMT-Master II is so much more than...
The Rolex Kermit, Hulk, & Starbucks Submariner Collection
The Rolex Submariner collection, encompassing the vibrant Rolex Hulk, the celebratory Rolex Kermit, and the contemporary Rolex Starbucks, stands as a testament to Rolex's mastery of luxury dive watches. Since its inception in 1953, the Submariner has redefined the standards...
