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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Build Your Wrist Stack With Luxury Watches and Fine Diamond Jewelry
Stacking jewelry on your wrist is a creative way to express your style as you layer your favorite pieces and produce new and unusual combinations. But bracelets are not the only tool you have to work with for exceptional stacks...
Tennis-Inspired Styles to Rock at Roland Garros
Roland Garros, also known as the French Open, is one of tennis’s four Grand Slam titles. Among the Australian Open, the US Open, and Wimbledon, Roland Garros is the only major competition that takes place on clay courts, making it...
Luxury Watches Spotted at the 2026 Met Gala
On May 4, all eyes were on the Metropolitan Museum of Art in New York City, where the annual Met Gala takes place. This exclusive, invite-only event is presided over by Vogue’s longtime editor-in-chief, Anna Wintour. The highlight, of course,...
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Shop the May Birthstone: Emerald and Green Watches
Every month of the year has a special gemstone meant to reflect and celebrate those born during that month. In May, the stunning green emerald takes center stage, a gorgeous gesture toward the budding trees and springtime glow of this...
Graduation Gift Guide: Luxury Watches at Avi & Co.
As spring gives way to summer, an exciting chapter of the year is upon us: graduation season. More likely than not, you know someone who is graduating this year, whether from high school, college, or an advanced degree program. No...
Athletic Meets Aesthetic: Discover Luxury Watches With Rubber Straps
Here at Avi & Co., we know that luxury does not just mean one thing. The world of high-end timepieces is incredibly diverse, reflecting its wide range of collectors and shoppers. Every horological connoisseur wants something slightly different, something that...
Classic Refinement: Shop Sophisticated Watches With Leather Straps
There is something undeniably sophisticated about a wristwatch with a leather strap. It exudes tradition, generational wealth, power, and success. It smells of whiskey and dark mahogany, the spicy pique of Macallan 1926 wetting the sides of a scotch glass....
Industry Insights: Highlights From Watches & Wonders 2026
Every year, the week of Watches and Wonders offers up some of the most exciting days in the horological calendar. Brands from across the globe convene in Geneva, Switzerland, arguably the watchmaking capital of the world. Watches and Wonders is...
Avi & Co.’s Mother’s Day Gift Guide: Luxury Watches She Will Cherish
Mother’s Day, which takes place each year on the second Sunday in May, is an opportunity to celebrate the amazing women in our lives. From the mothers who raised us to the grandmothers who came to every school play to...
Soft Romance: Watches and Jewelry for Bridal Season
The buds of early spring are giving way to vibrant blooms and lush gardens, and the bridal season is here. Peak wedding season in the United States generally runs from May through October; May and June weddings abound for those...
From Athleisure to High-Performance: Sporty Watches at Avi & Co.
One of the most common misconceptions about luxury watches is that they needed to be treated with a certain level of caution and preciousness. It is natural to want to protect your investments, and we are certainly not advocating for...
Our Favorite Watches for Playing Eighteen Holes
There is quite a bit of overlap between those who collect luxury timepieces and those who enjoy playing eighteen holes of golf with friends or coworkers. After all, upscale watches and the game of golf have a few things in...
Urban Chic Styles for Fifth Avenue Shoppers
Those of us who make our homes in urban centers around the globe have a certain dedication to city life. Take New York City, for instance, where Avi & Co. is headquartered. True New Yorkers love the rumble of the...
Inside the Watchmaker’s Studio: A Glimpse at the Craftsmanship Behind Your Favorite Timepieces
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too...
Blooming Gardens: Floral Styles for Springtime Flair
Bloom with confidence this spring when you show off floral fashions from Avi & Co. Discover a bouquet of stunning styles in our three bespoke showrooms this year. From luxury watches to fine diamond jewelry, our floral-inspired selections are romantic...
A Day in the Life: Behind the Scenes at Avi & Co.
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us...
Celebrate Spring Hues With Pastel Watches
The snow is melting, buds are forming on tree branches, and daylight savings time has flipped the switch into sun-drenched afternoons and lengthy evenings. To celebrate the onset of spring, we have put together the definitive list of springtime-inspired timepieces...
Subtle and Refined Watches for the Perfect Springtime Elegance
Springtime is upon us, ushering in a season of growth and revitalization. As the weather grows warmer and the last vestiges of winter melt into thin air, a certain energy crackles through the atmosphere. We are a quarter of the...
Uncovering the Favorite Timepieces of Top Female Watch Collectors
The world of luxury watches might sometimes feel like a boys’ club, complete with smoke-filled cigar lounges and clinking glasses at whiskey bars. But there is a place in haute horlogerie for women as well, and here at Avi &...
GUIDE
Spring Cleaning: Refresh Your Watch Collection With Consignment
Springtime officially kicks off on March 20, ushering in a season of growth, sunshine, and new beginnings. It’s also the perfect time for some spring cleaning! As we move from the hibernation phase of the chilly winter months and into...
Editor's Pick: Springtime Styles for Luxury Watches and Jewelry
From Aspen to Manhattan, spring is on the horizon. The piles of snow along the New York City sidewalks are melting into shimmering puddles, and crocuses are beginning to push through the ground in Central Park. The world feels poised...
Luxury Watches Spotted at the 2026 Oscars
The 2026 Academy Awards ceremony dominated broadcast television last night with a stunning and emotional show hosted by Conan O’Brien himself. While the Oscars often receive flak for the lengthy showtime and frequent lulls, seeing the faces behind the world’s...
A Luxurious Spin on Green Watches for St. Patrick's Day
Irish heritage or not, St. Patrick’s Day provides an unmatched opportunity for food, fun, and celebration. From the streets of New York to the Chicago River, cities across the United States press pause on the everyday hustle and bustle to...
The Best Watches for Skiing the Slopes of Aspen
Whether you are skiing Aspen Highlands or snowboarding at Buttermilk, slope style matters in this ritzy Colorado ski town. Of course, your outfit will need this season’s hottest accessories. At Avi & Co., we will help you find the ideal...
F1 Season Kickoff: The Best Racing-Inspired Watches
For avid Formula 1 fans, an exciting chapter in the 2026 season has already begun: Starting in mid-February, the teams get the chance to test out their cars for pre-season competition in Bahrain. But now, the time for real racing...
The Year of the Horse: Watches for an Equestrian Aesthetic
This year’s Chinese zodiac animal, the horse, ushers in a year of confidence and responsibility, freedom and exertion, and decisiveness and impatience. In addition to the traditional Eastern significance of the horse, the equestrian aesthetic fashion trend is one the...
A Guide to Investing in Luxury Watches
The world of luxury watches is a burgeoning asset class, with countless celebrities, athletes, and even social media stars making their marks in the realm of haute horlogerie. If you are looking to start a watch collection, invest in upscale...
The Latest Watch Trends for Women
From the boardroom to the barstool, the luxury watch game can feel like a boys’ club. Watches designed specifically for women sometimes seem like an afterthought in the catalogs of major brands like Rolex, Audemars Piguet, Patek Philippe, and Richard...
Consign, Trade, Source, and Sell Luxury Timepieces with Avi & Co.
After investing in valuable luxury timepieces, watch owners who consider selling are often faced with one main question: Now what? Selling items online can be a quick and easy process, but finding the right buyer and securing a fair market...
Channel Miami Open Aesthetics With Tennis Bracelets and Luxe Watches
The Miami Open is happening in a matter of weeks at the Hard Rock Stadium in Miami Gardens, Florida. Whether or not you are attending the event, this important tennis tournament is sure to be a hotbed of style and...
If you are a watch collector or horological enthusiast, you might be wondering about the often exclusive and sometimes secretive events that take place in the watch world throughout the year. Some of these events require press credentials to gain...
Why We Love the Rolex Cosmograph Daytona Line
When it comes to evergreen watches that never go out of style, the iconic Rolex Daytona might just top the list. This emblematic racing chronograph, born in the 1960s, is named after the famous Daytona Beach racetrack, then one of...
Women’s Watches: A Trip Through Time
The story of women’s watches unfolds as a symphony of elegance and refinement, woven with threads of craftsmanship and sophistication. It began when pocket watches adorned the waistcoats of the elite and wristwatches were an emerging concept. Watches were originally...
Watch Trends From Global Fashion Weeks
Though cold temperatures and dreary weather have been making winter feel interminable, the world of fashion is looking forward, already planning ahead for spring and summer. Over the next few weeks, we will see an onslaught of global fashion weeks....
Watches Worn by U.S. Presidents
For centuries, wrist watches have been embraced by the governing elite as symbols of class, taste, wealth, and power. United States presidents are no exception, carefully choosing their accessories to honor tradition as well as to celebrate technological innovation and...
5 Women's Watches Perfect for Galentine's Day Gifting
This year, it is time to gather the girls for a Galentine’s Day event like no other. The women in our lives are our role models, our shoulders to cry on, and our support systems when challenges inevitably arise. In...
The February Birthstone Edit: Amethyst and Purple Watches
The shortest month of the year is certainly not short on style. With many global fashion weeks, Valentine’s Day, the Super Bowl, NASCAR’s season opener, and awards shows galore, February is rife with occasions for celebration. If you are lucky...
An Inside Look at Bad Bunny's Luxury Watch Collection
Widely considered one of the best rappers of all time, Bad Bunny is credited with bringing Latin American music and Spanish language songs more into the mainstream. Ahead of his scheduled performance at Super Bowl LX on Sunday, February 8,...
The Super Bowl of Luxury Watches: What Watches Are Football Players Wearing?
Super Bowl LX, which will be held in Santa Clara, is just a few days away. Although the Super Bowl will take place at Levi’s Stadium, where the San Francisco 49ers normally play, the two teams competing for the title...
Luxury Watches Spotted at the 2026 Grammys
The 2026 Grammys, hosted at the Crypto.com Arena in Los Angeles, are one of the year’s biggest nights in music. This past Sunday, artists from across the country traveled to California’s celebrity hotspot to enjoy incredible performances and cheer on...
Avi & Co.’s Valentine's Day Gift Guide: Part II
With Valentine’s Day a couple of weeks away, now is the time to find the perfect gift for the one who has captured your heart. Whether you are shopping for him or her, we have put together the ultimate gift...
His and Hers Watch Pairings: Find Your Perfect Match
Close your eyes and think of your person. You know the one: She is your soulmate, your partner in life, the person who brings a smile to your face on darkest days. He is your other half, the yin to...
Avi & Co.’s Valentine's Day Gift Guide: Part I
Valentine’s Day is right around the corner, and the season of love is upon us. The big day is not until February 14, but the time to shop for a gift that will rock your partner’s world is right now!...
Editor's Pick: Our Favorite Women's Watches
Did you know that the first wristwatches were actually made for women? While there is debate about the origins of the singular first wristwatch, one thing is for sure: It was made for a woman. Although large wristwatches have come...
Affordable Luxury Watches to Kick Off Your Collection
When you are first embarking on your watch collecting journey, you probably have a few holy grail timepieces in mind. Maybe you have spent years lusting after a limited edition Patek Philippe Nautilus, a one-of-a-kind Richard Mille, or a rare...
5 Watches Perfect for the Apres-Ski Lifestyle
For any powder hounds out there, the apres-ski tradition is just as important as hitting the slopes all morning. Apres-ski begins whenever the lifts stop running (or really, any time after lunch). You have been flying down powdery runs all...
Sporty Watches Perfect for X Games Season
This January, the winter X Games returns to Aspen, Colorado, for its 25th anniversary year. This major milestone event will come with plenty of celebrations, including the usual daring feats of endurance and flair that make the winter X Games...
The miniature watch trend was dominant in 2025, and it looks like it is not going anywhere for 2026 either. The movement toward smaller watches made an impact in both men’s and women’s fashion, with trendsetters like A$AP Rocky, Timothee...
