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— VOLUME IV • THE FEATURE

What Your Watch Diameter Says About You

What Your Watch Diameter Says About You

While watch designs encompass a wide range of features, the watch’s diameter is usually the first topic of discussion. The case size can range from petite to oversized, and this choice can make a substantial difference in how the watch appears and feels on your wrist. Let’s explore how the size of a case wears on a wrist size, as well as what it says about who you are.


38 mm Patek Philippe Aquanaut

Small Case Sizes

When we talk about “small” case sizes, we are typically talking about those less than 40 mm. Small watches often cater to women and those who prefer a more delicate accessory. On a smaller wrist, they create a refined, feminine, and elegant look. Wearing small case sizes suggests a preference for subtlety and nuance. It may indicate someone who appreciates the simple things in life and finds beauty in the finer details.

If you choose a petite timepiece, you might be someone who values timeless watch design. Traditionally, many watches were created with smaller case diameters. The original iteration of the Rolex Submariner was a mere 37 mm in case diameter, and the Rolex Explorer originally came in 36 mm.

Small watches often come with leather or slim metal bands, further enhancing their appeal. They complement a cocktail dress or bespoke suit effortlessly.


31 mm Rolex Datejusts

Medium Case Sizes

Medium case sizes are typically around 40 to 44 mm. These cases strike a balance between subtlety and presence. You're not one to make a statement with an oversized timepiece, nor are you overly minimalist with a petite watch. Wearing a medium-sized watch avoids a heftier, more bulky look – but it is still strong enough to take on life’s adventures.

Some watches also tend to look larger than their actual diameter size. An integrated bracelet, such as the ones seen on the Audemars Piguet Royal Oak, tends to flare out slightly when compared to a bracelet such as the Rolex’s Oystersteel. In addition, a watch such as a 43 mm or 44 mm Rolex Sea-Dweller enhances the watch with illuminated hands for easy visibility when telling the time in darkness or underwater.

An average-sized case is a great place to begin your watch collection as it’s not too bulky, but precise and practical on your wrist. It makes for an impressionable watch without drawing too much attention.


40 mm Rolex Day-Date, Patek Philippe Aquanaut, and Audemars Piguet Royal Oak

Large Case Sizes

Large watches are bold and dominant, created to grab attention. They pair well with sophisticated evening wear and demand an important business meeting or interview. Many oversized watches often come equipped with multiple dials, chronographs, and rugged materials. One of Avi & Co.’s Audemars Piguet Royal Oak Offshore watches has a 45 mm silver dial equipped with a chronograph and date function.

Larger case sizes are also considered sporty and adventurous because of their robust and durable design. For example, 50 mm Richard Mille timepieces such as the Felipe Massa or Bubba Watson are great timepieces that can handle an adventurous lifestyle. The RM 38-01 "G-Sensor," for example, has a remarkable ability to withstand the gravitational forces experienced during a golf swing.

Not all large case sizes are bulky or heavy. Many Richard Mille timepieces are made with Carbon TPT, a material that’s not only strong but incredibly lightweight.

Three Luxury Timepieces Displayed in Navy Avi & Co. Watch Roll. From Left to Right: 18K Rose Gold Chocolate Index Dial, Stainless Steel White Dial, and 18K Yellow Gold Champagne Dial, All with Dual Time Zones.
42 mm Rolex Sky-Dwellers

Breaking Stereotypes: Sleek Watches for Men and Statement Watches for Women

In today’s fashion world, people are choosing watches based on their personalities, regardless of traditional gender associations. This shift toward fashion inclusivity has led to breaking stereotypes when it comes to watch diameter.

For men, choosing a smaller watch suggests a willingness to break free from traditional expectations and embrace a personally meaningful style. Small watches on men’s wrists are a symbol of self-confidence and a statement that style isn’t limited by gender. Celebrities who love smaller watches include Timothee Chalamet, who wears a 33 mm Jaeger LeCoultre. While Chalamet does have a more slender stature, even actor Ben Affleck has been known to wear a smaller 25 mm Franck Muller.

Conversely, women wearing a larger watch diameter challenges the conventional notion of delicacy and femininity. Large watches can symbolize a woman’s boldness and independence. Celebrities such as Victoria Beckham and Jennifer Aniston are known for wearing 40 mm Rolex watches, and Charlize Theron wears a 44 mm Rolex. There is also the onset of the oversize “boyfriend watch” trend for women to consider, and many women are gravitating toward watches traditionally marketed at men.

Ladie’s Wrist Shot of Stainless Steel Luxury Timepiece with Large Case Size, Blue Dial, Index Hour Markers, and Date Function.
Woman wearing 37 mm Audemars Piguet Royal Oak

There is a trend in men’s watches gravitating toward statement pieces with gemstones. A frequent shopper at Avi & Co., boxer Floyd Mayweather enjoys how diamond-pave watches make him feel like royalty. Women are leaning toward bigger, cleaner, and more simplified cases. Watch aficionados are seeking out not what society wants them to wear, but what feels comfortable around their wrists. Thankfully, brands are realizing this change, marketing watches as watches without unnecessary labels.

For instance, Swiss heritage brand Audemars Piguet recently released a 37 mm, 39 mm, and 41 mm version of the 50th Anniversary Royal Oak. In doing so, the brand gave the consumer a variety of options – and none of these target a specific gender.

Audemars Piguet is not the only one. Zenith’s Chronomaster Sports model introduced 39.5 mm and 41 mm cases in 2022. Advertisements featured both men and women. Even Breitling revamped their Navitimer model to include a 32 mm (quartz) and 36 mm (automatic) case size in 2023.

How To Find the Perfect Watch Size

  1. Measure Your Wrist: Measure the circumference of your wrist to determine your wrist size. This will help you choose the watch diameter that suits you best.
  2. Consider Your Style: Your personal style and the occasions you plan to wear the watch for should also influence your choice. A smaller watch might be perfect for formal occasions, while a larger one could be ideal for casual wear.
  3. Check the Lug-to-Lug Distance: The distance between the watch’s lugs should be considered. If it’s too long, the watch may overhang on smaller wrists, affecting comfort and appearance.
  4. Try it On: When shopping for a watch, pay close attention to how it looks and feels on your wrist. Consider the overall aesthetics.
  5. Consult a Professional: If you’re still uncertain about the right watch size, consult a watch professional or jeweler. They can offer valuable insights and guidance.
Avi & Co. Size Chart Blueprint with Sizes Ranging from 30 mm – 50 mm.

Consult Your Most Trusted Watch Dealer at Avi & Co.

Avi & Co. has extensive knowledge of the wide variety of cases, shapes, and sizes of timepieces that may be suitable for your particular preference. We sell exclusive watch brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. All watches are inspected by our in-house watch repairman, and they are guaranteed 100% fully functional and authentic. Every watch is backed by our worry-free, two-year warranty.

If you are unsure of what size would best suit your wrist, our highly knowledgeable sales executives will be happy to go the extra mile to assist you. Our outstanding customer service does not end once your watch is delivered; we strive to build long-lasting relationships with all our customers by remaining connected.

In the meantime, browse just a small handful of our array of watch sizes:

Small Case: Rolex Lady-Datejust, 28 mm

Rolex Lady-Datejust, stainless steel and 18K rose gold, purple diamond dial
Rolex Lady-Datejust, stainless steel and 18K rose gold, purple diamond dial
• Reference #279381RBR • Stainless steel and rose gold case, 28 mm • Purple display with index dial markers • Date display

Small Case: Rolex Datejust Pearlmaster, 34 mm

Rolex Datejust Pearlmaster, 34 mm, chocolate dial, 18K rose gold case, diamond bezel, roman numeral hour markers
Rolex Datejust Pearlmaster, 34 mm

Experience timeless elegance with this Rolex Datejust Pearlmaster, which offers a beautiful 18K rose gold dial and bracelet and a diamond-set bezel.

• Reference #81285 • 18K rose gold case, 34 mm • Chocolate dial with diamond bezel and roman numeral markers • Date display

Medium Case: Patek Philippe Aquanaut, 39 mm

stainless steel Timepiece with black Dial, Arabic Numerals, black Rubber Strap, Annual Calendar, and Date Function.
Patek Philippe Aquanaut

Treat yourself to this impressive Patek Philippe Aquanaut Quartz with a versatile rubber strap.

• Reference #5267/200A-001 • Stainless steel case, 39 mm • Black Arabic numeral dial • Water resistance of 120 meters (394 feet)

Medium Case: Rolex Submariner, 41 mm

18K White Gold Luxury Watch with Black Dial, Blue Bezel, No Markers, and Date Function.
Rolex Submariner

Crafted to ensure underwater adventures, this Rolex Submariner ensures reliability for both underwater exploration and everyday wear.

• Reference #126619LB • 18K white gold case, 41 mm • No dial markers • Date function

Large Case: Rolex Yacht-Master II, 44 mm

18K Yellow Gold Watch with White Dial, Oyster Bracelet, Index Hour Markers, Bidirectional Bezel, and Screw-down Caseback.
Rolex Yacht-Master II

This sea-inspired Rolex Yacht-Master II embraces the best features of yachting with a 90-degree bidirectional bezel that works as a programmable countdown.

• Reference #116688 • 18K yellow gold case, 44 mm • Index luminous marker hours • Small seconds function

Large Case: Richard Mille RM 11-03, 50 mm

NTPT Carbon Luxury Timepiece with Skeleton Dial, Yellow Rubber Strap, and Automatic Calibre.
Richard Mille RM 11-03

At Avi & Co., we take pride in curating the most extraordinary collection of Richard Mille timepieces in all of New York. Our showcase boasts an awe-inspiring array of Richard Mille creations at any given time.

• RM 11-03 • Titanium case, 50 mm • Rubber bracelet • 55-hour power reserve

In the world of wristwear, the diameter of your watch is more than just a practical consideration. We understand that it’s a reflection of your personality, style, and the message you want to convey to the world. Whether you enjoy small, medium, or large case sizes, remember that there’s no one-size-fits-all answer. Your watch should feel like an extension of yourself, reflecting your unique character.

As fashion continues to evolve and blur traditional boundaries, luxury timepieces offer a canvas for personal expression and self-identity. In the end, it’s not just about telling time but telling your story. Schedule an appointment at Avi & Co. today and let us help you find the watch that you can wear with confidence.

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Continue The Volume.

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