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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Watches that World Leaders Love: The Rolex Presidential and More
When it comes to luxury watches, it is not difficult to find options that convey a sense of prestige, power, and renown. In fact, many timepieces created by the “big four” watch brands carry those attributes in spades. They are...
The Avi & Co. Watch Box: 5 Luxury Timepieces That Collectors Love
The old adage you never get a second chance to make a first impression is one we have likely all heard over the years. But there is something profound in its simplicity. In short, first impressions are everything. We only...
Heritage Timepieces: Watches With Rich Histories
There are countless different reasons that draw people into the magnificent world of watch collecting. For some, the allure of luxury and opulence makes all of the difference. For others, it is the pull of status and the upper-class life...
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Uncover Rare and Hard-to-Find Richard Mille Watches at Avi & Co.
A truly unique watch does not come along every day. As every horological enthusiast and veteran watch collector knows, rare timepieces are those elusive boons that we are constantly chasing down. When we do get our hands on a hard-to-find...
5 Watches Perfect for a Summer in Aspen
Many of us think of Colorado’s premier luxury ski oasis as a wintertime destination. However, Aspen is full of upscale events and exciting adventures in the summer months as well. When you travel to Aspen during the summer, you do...
Find the Luxury RM That Matches Your Sports Car
Richard Mille watches and high-end sports cars have more than a few things in common. Both are made with performance in mind, yet do not skimp on expansive luxury. Both are crafted with the finest materials on the market today,...
The 4 Watches You Need on Every Summer Trip
Summer is in full swing, with sunny days and warm weather that has our spirits running high. As temperatures continue to rise across the United States and Europe, many of us are flocking to beaches and other getaways for a...
Tips for Building an Elite Luxury Rolex Collection
Among watch collectors, Rolex timepieces are some of the most desirable accessories on the market today. From professional lines like the Submariner or GMT-Master II to more formal creations like the Day-Date or Datejust, the brand dubbed “The Crown” has...
Win Big With Luxury Watches Inspired by the Lights of Las Vegas
A city that appears to spring up from the desert heat waves, Las Vegas is an oasis amidst miles and miles of sand. Once you enter the city limits, you will be transported to another world entirely: one of bright...
Bold, Colorful, and Summery: Shop Vibrant Watches at Avi & Co.
All too often, people associate luxury watches with subdued sophistication, quiet luxury, and understated elegance. But for those who are fully immersed in the horological sphere, it is no secret that colorful watches are rising in popularity. More and more,...
Build Your Legacy in Luxury Watches: Investments for Generations to Come
When you think about investing your capital, you probably think of traditional asset classes like stocks, bonds, or real estate. But in the modern world, there are numerous other options that can yield impressive returns and provide enhanced flexibility and...
Bold Diamonds by Avi & Co. Jewelry Made to Turn Heads
For the past few years, dainty chains and understated earrings have been dominating the jewelry world. But in 2026, we are poised for change. Bold, statement styles are taking over once again, and Diamonds by Avi & Co. is ready...
Famous Musicians and Their Watch Collections
Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to...
This Year on the Green: Watches Worn by Famous Golfers
With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes...
The First-Time Watch Owner's Guide to Entry-Level Timepieces
The first time you purchase a luxury watch is a momentous occasion. Some buyers are looking for an investment piece, while others are seeking to celebrate a milestone in their careers, relationships, or another important area of life. In many...
Shop the May Birthstone: Emerald and Green Watches
Every month of the year has a special gemstone meant to reflect and celebrate those born during that month. In May, the stunning green emerald takes center stage, a gorgeous gesture toward the budding trees and springtime glow of this...
The History of the Moonphase Complication
The luxury of the moonphase complication is virtually unparalleled in the world of haute horlogerie. This unique touch is a highly desirable component appearing on only the most elegant high-end watches. We will explain how the moonphase complication works, but...
Our Favorite Watches for Playing Eighteen Holes
There is quite a bit of overlap between those who collect luxury timepieces and those who enjoy playing eighteen holes of golf with friends or coworkers. After all, upscale watches and the game of golf have a few things in...
Inside the Watchmaker’s Studio: A Glimpse at the Craftsmanship Behind Your Favorite Timepieces
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too...
A Day in the Life: Behind the Scenes at Avi & Co.
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us...
Uncovering the Favorite Timepieces of Top Female Watch Collectors
The world of luxury watches might sometimes feel like a boys’ club, complete with smoke-filled cigar lounges and clinking glasses at whiskey bars. But there is a place in haute horlogerie for women as well, and here at Avi &...
A Luxurious Spin on Green Watches for St. Patrick's Day
Irish heritage or not, St. Patrick’s Day provides an unmatched opportunity for food, fun, and celebration. From the streets of New York to the Chicago River, cities across the United States press pause on the everyday hustle and bustle to...
The Best Watches for Skiing the Slopes of Aspen
Whether you are skiing Aspen Highlands or snowboarding at Buttermilk, slope style matters in this ritzy Colorado ski town. Of course, your outfit will need this season’s hottest accessories. At Avi & Co., we will help you find the ideal...
F1 Season Kickoff: The Best Racing-Inspired Watches
For avid Formula 1 fans, an exciting chapter in the 2026 season has already begun: Starting in mid-February, the teams get the chance to test out their cars for pre-season competition in Bahrain. But now, the time for real racing...
The Year of the Horse: Watches for an Equestrian Aesthetic
This year’s Chinese zodiac animal, the horse, ushers in a year of confidence and responsibility, freedom and exertion, and decisiveness and impatience. In addition to the traditional Eastern significance of the horse, the equestrian aesthetic fashion trend is one the...
A Guide to Investing in Luxury Watches
The world of luxury watches is a burgeoning asset class, with countless celebrities, athletes, and even social media stars making their marks in the realm of haute horlogerie. If you are looking to start a watch collection, invest in upscale...
Channel Miami Open Aesthetics With Tennis Bracelets and Luxe Watches
The Miami Open is happening in a matter of weeks at the Hard Rock Stadium in Miami Gardens, Florida. Whether or not you are attending the event, this important tennis tournament is sure to be a hotbed of style and...
Women’s Watches: A Trip Through Time
The story of women’s watches unfolds as a symphony of elegance and refinement, woven with threads of craftsmanship and sophistication. It began when pocket watches adorned the waistcoats of the elite and wristwatches were an emerging concept. Watches were originally...
Watch Trends From Global Fashion Weeks
Though cold temperatures and dreary weather have been making winter feel interminable, the world of fashion is looking forward, already planning ahead for spring and summer. Over the next few weeks, we will see an onslaught of global fashion weeks....
Watches Worn by U.S. Presidents
For centuries, wrist watches have been embraced by the governing elite as symbols of class, taste, wealth, and power. United States presidents are no exception, carefully choosing their accessories to honor tradition as well as to celebrate technological innovation and...
Back to Black and White: A Spotlight on Our Favorite Monochromatic Watches
Trends come and go, but the classics never falter. The ultimate classics, when it comes to fashion and accessories, are black and white. Two sides of the same coin, black draws in the other colors while white reflects them: Day...
Understanding the Market for Luxury Timepieces
If you are just getting started on your journey to becoming a luxury watch enthusiast, the world of high-end timepieces can feel daunting. First off, why are the prices so high? What makes these watches special and different enough to...
8 of the Most Expensive Watches Sold: What Makes Them So Valuable?
The price on the tag of a luxury watch is just one of many factors that make it special. Its history, horological impact, legacy, and brand name are a few other considerations. You will also want to look at complications,...
Watches 101: What Is a Complication?
In the watch world, complications are prized features that elevate the functionality of a watch beyond just telling time. From simple date complications to incredibly diverse and intricate lines like the Patek Philippe Grand Complications collection, there are many different...
Inside the Minds of Luxury Watch Enthusiasts
Maybe you are a luxury watch enthusiast in your own right, or maybe you simply know and respect one of these horological heavyweights. We are not talking about people who walk around wearing a Bill Clinton-style Casio or your one...
Watches 101: How Does the Perpetual Calendar Complication Work?
Ask someone on the street what the purpose of a wrist watch is, and they will probably tell you that their purpose is to tell time. But as any horological enthusiast will tell you, the most prestigious watches accomplish so...
Our Favorite Vintage Luxury Watches
Every savvy watch collector loves a vintage timepiece – but these watches can be difficult to find and verify on the secondary market. It’s also tough to determine which vintage watches are worth your while and which are better left...
Watches Inspired by the Biggest Blockbusters of the Summer
Summer is the perfect time to escape the heat and spend a couple of hours in a cool, dark movie theater. Sip on a syrupy soda, feeling the bubbles burst on your tongue. Crunch your way through a bag of...
Travel the World With Watches: A Timepiece for Every Destination
Every summer, we see the world’s jet-setters making their way to airports around the globe. Whether you are headed on a romantic getaway sunning on the beaches of Mallorca, an adventurous trek through the mountains of Nepal, or a cosmopolitan...
A Beginner’s Guide to Investing in Your First Luxury Watch
So, you are thinking about purchasing a luxury watch. Congratulations! Your first luxury watch purchase is a major milestone in your life. Often, it is just the beginning of a storied watch collection that you can pass down for generations....
The diamond industry has been represented numerous times in pop culture, from Adam Sandler’s 2019 film Uncut Gems to the 2022 documentary Nothing Lasts Forever. But many people are wondering about the same question: What is the difference between lab-grown...
What Watches Are the World’s CEOs Wearing?
Some of the world’s most powerful men and women have amassed incredible watch collections with the wealth they have gained from running globally renowned companies. On this list, you’ll find some of the richest people in the entire world… and...
Summer Vacation: Watches to Add to Your Travel Packing List
The sun is out, the sky is blue, and summer is in the air. All around the world, people are packing their bags and jetting off on scintillating summer adventures. Where are you heading this year? Will you be sunning...
The Top 5 Luxury Watches for Wellness
When you think of “watches for wellness,” many people imagine a smartwatch. Maybe your sister, who’s training for the NYC marathon this fall, wears a Garmin to track her mileage. Maybe your coworkers are constantly comparing their step counts on...
The Best Luxury Watches for Each of NYC’s Hottest Neighborhoods
Anyone who has ever lived in New York City has a favorite neighborhood. Go ahead, ask them! You’ll learn not only their favorite area of the Big Apple, but also a litany of reasons why that enclave is the best...
Play Eighteen Holes With These Top Golf Watches
It’s no surprise that the worlds of luxury watches and professional golf tend to intersect. After all, golf requires patience, precision, and even a bit of artistry… just like the majestic timepieces we offer at Avi & Co. Going beyond...
The Most Significant Watch Models in History
Watches mean many different things to many different people. To some, they are a symbol of status, a tangible example of the wealth and prowess that one can achieve. Others use them as a marker of their personal style and...
Art Deco Watches That Celebrate Timeless Style
Did you know that World Art Deco Day is celebrated each year on April 28? If you love this iconic style, this global day of recognition is the perfect excuse to break out your Art Deco inspired clothing, accessories, and...
