Avi & Co. New York

Our New York City location is where it all began. We are located in the heart of Manhattan's Diamond District at 15 West 47th Street, Suite 200. When you visit the Avi & Co. showroom in New York City, you will be greeted with the utmost care and service from the moment you enter our sumptuous space. The industrial-chic aesthetic is complete with comfortable couches, watch and jewelry viewing areas, and an exclusive atmosphere reserved for only the most selective customers.

Our family-owned business has deep roots in the Big Apple. Our company's founder and CEO, Avi Hiaeve, immigrated to the United States from Israel at just fourteen — and just fourteen years old. Not two years later, he had secured his own storefront. In the decades since, he has elevated the family business into a paragon of luxury and taste that is rooted in our New York City location, where many of Avi's family members and colleagues work in our adjacent office space.

For native New Yorkers or those who are just visiting, the Avi & Co. showroom in New York City is a cannot-miss location. Whether you are in town to catch a Broadway musical, soak up the latest haute couture exhibit at the Met, or cheer for the New York Yankees, exploring Manhattan's finest accessories at Avi & Co. is an essential piece of your trip. In our New York City showroom, we specialize in curating pieces from the best watchmakers around the globe.

At Avi & Co. of New York, you will find our incomparable collection of Richard Mille watches as well as pieces from other hallowed brands like Rolex, Audemars Piguet, F.P. Journe, and Patek Philippe. Our expert customer service team and skilled in-house repairmen vet and inspect every watch that comes through our doors, allowing you to get your hands on secondary-market luxury pieces without the restrictions on purchases that many manufacturers impose.