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— VOLUME IV • THE FEATURE

Luxury watch retailer Avi & Co. opens Aspen boutique

Avi & Co., a destination for luxury timepieces and fine jewellery, has announced the opening of its new boutique in Aspen.

A three-day celebration will take place from February 13 to 15, 2025, bringing the finest in watchmaking to the prestigious resort town.

Located in Aspen’s vibrant shopping district, the new Avi & Co. boutique blends Colorado’s rugged beauty with refined luxury, and will provide an exceptional shopping experience for both longtime clients and new collectors.

The space is designed to offer an intimate and inviting atmosphere for watch afficionados and jewellery enthusiasts, featuring antique bronze accents and rich textures that complement its impressive selection of rare timepieces.

The opening event kicks off on February 13 with an exclusive cocktail preview, showcasing coveted pieces from brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex, as well as Avi & Co.’s own stunning diamond and gemstone collections.

The evening will be capped off by a private dinner at Casa Tua, where high-profile guests will celebrate the boutique’s arrival.

The resort will also host a public Avi & Co. pop-up, where visitors can explore limited-edition timepieces and custom jewellery in a Winter Wonderland setting.

Avi Hiaeve, CEO and Founder of Avi & Co., says: “We are thrilled to open our doors in Aspen and introduce Avi & Co.’s world-class collection to this extraordinary destination. Aspen’s vibrant social scene, luxury culture, and discerning clientele make it the perfect place for us to expand and grow our community. We look forward to welcoming both new and longtime clients to celebrate this defining moment with us.”

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