Search
Press
Press

Standard blog post

Stay up to date with the latest Avi & Co. news articles, media features, and press releases. From Forbes to Entertainment Tonight, Robb Report, and WatchPro, Avi & Co. continues to capture attention across the world of luxury watches and fine jewelry. Our curated collection of high-end timepieces and our reputation for personalized service have made Avi & Co. a trusted name among collectors and celebrities alike.

Explore the latest coverage to discover how Avi & Co. is redefining the standard for luxury retail, offering rare and exclusive pieces from iconic brands like Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. Each article showcases our passion for craftsmanship, innovation, and exceptional client experiences. Stay informed with the newest Avi & Co. news, media mentions, and features as we continue to make headlines in the world of horology.

  • Avi & Co. Explores Why the Patek Philippe Aquanaut Is a Collector Favorite

    In the world of luxury watches, some pieces make noise, while others quietly become impossible to ignore. The Patek Philippe Aquanaut belongs to the second category. Seldom does it need to be as well-known as the Nautilus in order to be respected. Rather, it created its history through a far more subtle kind of power: everyday wearability, true scarcity, cultural resonance, and the indisputable swagger of a watch that works everywhere. That is precisely the problem for connoisseurs. The pursuit...

    Read more...

  • Softer, More Refined: The New Look Of Collector-Level Watches

    A few years ago, the easiest flex was often the most recognizable one. Today, the more interesting buyer seems less impressed by obvious status and more drawn to objects that require a second look.With its cryptic serials, waitlist theatrics, gavel drops, microscopic polishing, and enough arcane vocabulary to make a genuinely green newbie feel like an unwelcome guest at a billionaire’s masquerade, high-society horology may sometimes function as an absolutely incomprehensible tongue, which is exactly where the F.P. Journe Elegante...

    Read more...

  • Inside Patek’s Most Exclusive Six-Figure Watches

    Patek Philippe Grand Complications are not bought the way ordinary luxury watches are bought. Instead of relying on retail chance, elite networks are used to seek, verify, and secure these rare watches. Because of this, Patek Philippe Grand Complications remain especially captivating for serious collectors. While pricey timepieces are frequently seen on the wrists of celebrities and on social media, these custom gems elegantly command an entirely different realm of luxury. They are not loud flexes designed only to impress...

    Read more...

  • Why Rare F.P. Journe Watches Are Becoming Some of the Most Talked-About Timepieces in Luxury Collecting

    Desires have changed across the world of competitive watchmaking. Fans who used to focus almost entirely on the dominant pantheon of Rolex, Patek Philippe, Audemars Piguet, and Richard Mille are now looking much more closely at independent artisans who provide lower returns, more audacious creative ideas, and richer mechanical souls. At the center of that conversation sits F.P. Journe, a brand that has moved from insider favorite to one of the most closely watched names in modern collecting. The challenge...

    Read more...

  • Why Patek Philippe Nautilus Watches Are So Rare, Expensive, and Hard to Find

    There are luxury watches, and then there are watches that seem to live in a different universe entirely. The Patek Philippe Nautilus belongs to that second group. It is not just admired because it is beautifully made, or because it carries one of the most respected names in Swiss watchmaking. It is admired because it has become a cultural signal. To wear one is to say something without saying much at all. That is exactly why the conversation around this...

    Read more...

  • Rick Ross reveals $4M watch collection headlined by ultra-rare Jacob & Co.

    Rick Ross has revealed one of hip hop’s most formidable watch collections, valued at more than $4 million and anchored by a $2 million Jacob & Co. Mystery Tourbillon “Paraíba Index”. In an exclusive interview with WatchGuys founder Robertino Altieri, filmed inside Ross’s very own Miami aircraft hangar alongside his $35 million private jet, the rapper and entrepreneur presented 20 standout watches spanning over two decades of collecting. From (relatively) humble, entry-level beginnings to ultra-high-end, seven-figure horology, Ross’s collection reflects...

    Read more...

  • How Bad Bunny Wears Jewelry with Intention, According to His Stylist

    Bad Bunny is beloved worldwide for his raw and magnetic music. The record-breaking musician has even earned the moniker of the ‘King of Latin Trap,’ selling out stadiums and drawing international praise – not only for his fantastically pioneering tracks, but also for his avant-garde style and head-spinning diamond jewelry. Born Benito Antonio Martínez Ocasio, the proud Puerto Rican artist pulls off some of the most unexpected looks with aplomb, thanks to his stylist Storm Pablo. The pair has worked...

    Read more...

  • Time’s Best-Kept Secret: Avi & Co.’s Nautilus, Daytona and GMT-Master II Icons

    Why Timepieces Still Matter in a Digital Age Luxury timepieces are meant to make a statement as much as to tell the time. Even in a world where smart devices and digital wristwear prevail, the position and importance of mechanical watches remain strong. Their value doesn’t tick away with the minutes. Instead, it builds—silently, elegantly. For serious collectors and first-time buyers alike, it’s not just about the watch—it’s about where you buy it. That’s where Avi & Co. enters the...

    Read more...

  • Haute Living Celebrates Camille Fishel with Avi & Co., 111SKIN & The Residences at Mandarin Oriental, Miami

    Haute summer in the Hamptons has officially begun, and to kick off the season, Haute Living celebrated its Hamptons 2025 cover star and one of the most inspiring women, Camille Fishel, on a quintessential Hamptons evening. The intimate Hamptons fête took place at the stunning LDV at The Maidstone Hotel & Restaurant alongside luxury watch and jewelry brand Avi & Co., premier skincare brand 111SKIN, and Miami’s latest ultra-luxury residential destination, The Residences at Mandarin Oriental, Miami. Camille Fishel The...

    Read more...

  • Tom Brady Flexes $850,000 in Diamonds at Fanatic Fest With Avi & Co. Watch and Custom Cuban Chain

    Tom Brady brought the bling to Michael Rubin's Fanatics Fest on Friday. The former NFL star, known for his extensive and rare watch collection, attended the event wearing an Avi & Co.'s AH17 timepiece. Crafted in 18-karat white gold with a 44mm diamond dial, the sparkling watch is valued at $350,000 according to the brand. Brady coordinated his eye-catching watch with another bold diamond piece. The former athlete donned a custom 2-kilo rose gold diamond Cuban chain, measuring 26.5 inches...

    Read more...

  • Is Dua Lipa’s Chunky Engagement Ring Inspiring a New Trend in Bridal Jewelry?

    When Dua Lipa debuted her engagement ring, the internet took notice. The singer has been showing off her wedding proposal ring — a bold, chunky gold band with a prominent round-cut diamond — from fiancé Callum Turner on Instagram since the beginning of June, and searches for “chunky engagement ring” have spiked on Google. “Celebrity engagements make headlines, and the rings instantly become inspiration for clients around the world,” Avi Hiaeve, founder and chief executive officer of diamond jewelry and...

    Read more...

  • The 7 Best Watches of the Week, From Idris Elba’s Rolex to Rick Ross’s Avi & Co.

    Wearing tiny watches may be becoming more popular—Robb Report editors Paige Reddinger and Justin Fenner discuss this very trend in the first episode of Robb Report’s new vodcast, The Wind Up—but some gents still believe bigger is better. We spotted seven celebs in sizable timepieces this week, in fact. Rap mogul Rick Ross donned a dazzling 44 mm Avi & Co. for his media mixer in Georgia, James Bond contender Aaron Taylor-Johnson sported a 42 mm Omega Seamaster to a...

    Read more...

  • Avi & Co. Expands to Aspen

    In the heart of the Rocky Mountains, where nature’s beauty meets refined living, Avi & Co. is proud to announce the grand opening of its newest showroom, in Aspen, Colorado. Renowned for its world-class skiing, vibrant cultural scene, and commitment to an elevated lifestyle, Aspen is the perfect home for an exclusive collection of luxury timepieces and fine jewelry. Avi & Co. believes that true luxury is about more than just aesthetics—it’s about craftsmanship, longevity and sustainability. Its curated selection...

    Read more...

  • High-End Jewelry Meets Luxury Watches at Avi & Co.’s New Aspen Boutique

    The premier destination for luxury timepieces and fine jewelry, Avi & Co. celebrated the Grand Opening of the brand’s Aspen Boutique, the 3 rd in the United States, with an exclusive 3-day VIP event this week. “After the success of our Miami Boutique that opened in 2023 and the release of our Iced Collection, the expansion into Aspen felt like the perfect time to introduce Avi & Co. to a different audience from that of Miami or New York and...

    Read more...

  • Watch & Jewellery Retailer Avi & Co. Latest Boutique Opens in Aspen

    The premier destination for luxury timepieces and fine jewellery, Avi & Co. celebrated their Aspen Boutique Grand Opening with an exclusive 3-day VIP event this week. “After the success of our Miami Boutique that opened in 2023 and the release of our Iced Collection, the expansion into Aspen felt like the perfect time to introduce Avi & Co. to a different audience from that in Miami or New York, and show off our new Hue Collection.”, said Avi Hiaeve. The...

    Read more...

  • Avi & Co. Hosts Three-Day Celebration for New Aspen Boutique

    For the grand opening of Avi & Co.’s boutique in Aspen, Colo., founder and CEO Avi Hiaeve decided that not just one but three days of events were necessary to welcome jewelry and watch lovers and show off his latest retail space. The Aspen store, at 602 E. Cooper Ave., opened on Feb. 14—an auspicious day for a store devoted to luxury timepieces and fine jewelry, Hiaeve says. Preview and VIP events were held the day before, and a pop-up...

    Read more...

  • AVI & CO. BOUTIQUE IN ASPEN

    Avi & Co. opens its boutique nestled in the heart of Aspen’s renowned shopping district, the new location offers an intimate, high-touch experience for discerning collectors. Metallic antique bronze accents frame the jewelry and watch display cases, complemented by warm neutral tones and rich textures, ensuring a space that is both refined and effortlessly cozy–delivering an unparalleled shopping experience. The Aspen boutique offers a curated selection of rare and sought-after timepieces from Richard Mille, Patek Philippe, Audemars Piguet, Rolex, alongside...

    Read more...

  • Luxury watch retailer Avi & Co. opens Aspen boutique

    Avi & Co., a destination for luxury timepieces and fine jewellery, has announced the opening of its new boutique in Aspen. A three-day celebration will take place from February 13 to 15, 2025, bringing the finest in watchmaking to the prestigious resort town. Located in Aspen’s vibrant shopping district, the new Avi & Co. boutique blends Colorado’s rugged beauty with refined luxury, and will provide an exceptional shopping experience for both longtime clients and new collectors. The space is designed...

    Read more...

  • Haute Living Celebrates The Haute 100 With Avi & Co., Amnisia Vodka, & 111SKIN

    On the heels of another incredible Art Basel Miami Beach, the city’s most electrifying week, Haute Living continued the momentum with the annual Haute 100 celebration on Wednesday, December 11th. An evening dedicated to honoring the most influential names in Miami — from philanthropists, entrepreneurs, and power couples to developers, creatives, athletes, hospitality power players, and more — the Haute 100 extravaganza is truly an event like no other. In partnership with brands that echo the same excellence of the...

    Read more...

  • Avi & Co launches new fancy-shaped diamond collection

    Avi & Co. has announced the online launch of its diamond jewelry collection. The luxury fine jewelry brand and retailer’s new collection includes a range of high value rings, necklaces, earrings, and bracelets, each of which feature diamonds. The collection includes both fancy-shaped diamonds and specialty-colored diamonds, with each piece designed to accentuate their inclusion. Every piece of the collection is GIA-certified, marking the highest standards of quality and authenticity. Avi & Co’s collection is available on display and for...

    Read more...

  • Iced Out: The Most Dazzling Diamond Watches on the Market Today

    When you think of a watch, what springs to mind? A timekeeping accessory that quietly ticks away on your wrist? Or maybe something in gold or silver with a minimalist dial and two hands? If your answer is 'yes', then you need to think bigger and bolder! Welcome to the world of 'iced out' wristwear, where watches aren't just about functionality – but about expressing yourself. This trend, popularised by hip-hop culture in the 1980s and 1990s, transformed watches from...

    Read more...

  • The 10 Most Expensive Watches of 2024 (So Far)

    So far in 2024, we’ve looked at the most expensive travel watches, beach-ready watches, the best dress watches, sports watches, chronographs, tourbillons, and even just the best watches. We saw prices up over a million bucks in there, and it got us wondering about the most expensive watches available for purchase brand new right now. Admittedly this is perhaps a little crass. There are more thoughtful ways to go about categorizing the horological arts, but at the same time the...

    Read more...

  • Floyd Mayweather Is The First To Own Avi & Co.’s $1 Million Hue Watch Collection

    When you have a taste for the finer things in life, much like boxing legend Floyd Mayweather, it’s no surprise that your watch collection reflects that same level of extravagance. The retired undefeated champion recently made headlines by becoming the first person in the world to own the complete Avi & Co. Hue collection, a stunning assortment valued at an astonishing $1 million. This remarkable acquisition not only underscores Mayweather’s penchant for luxury but also solidifies his status as a...

    Read more...

  • Avi & Co. Expands Its Hue Collection With Three New Bold Timepieces

    At the heart of each Hue timepiece is the Swiss automatic ETA 2892-A2 movement, known for its durability, precision, and smooth operation. This robust movement makes the watches ideal for both daily wear and special occasions, ensuring that performance and luxury go hand-in-hand. With a 44mm case size.Luxury watch and fine jewelry brand Avi & Co. has just dropped three new additions to its Hue Collection, a line that masterfully fuses bold design with precious gemstones. Following the successful launch...

    Read more...

  • Floyd Mayweather Purchases Avi & Co Hue Watch Collection For $1M

    With a nickname like “Money Floyd,” the expectation of making expensive purchases comes with the moniker. Retired undefeated boxer Floyd Mayweather held up his bargain when he reportedly purchased four luxury timepieces for one million dollars. Mayweather posted a video showing off the very expensive watches to his social media account. He became the first person to own all four watches in the Avi & Co Hue collection. “When the craftsmanship at @aviandco is this impeccable, choosing just one watch...

    Read more...

  • Floyd Mayweather Ditches $18 Million ‘Billionaire’ Watch for New Luxury Collection

    Floyd Mayweather is no stranger to luxury, but his latest purchase takes things to another level. Known for his love of extravagant watches, the five-division champion just became the first person in the world to own the complete Avi & Co. Hue collection. It includes four stunning, gemstone-encrusted timepieces, worth $1 million, perfectly portraying his taste for the finer things in life, and, of course, he made sure to flaunt them on social media today. Hours ago, Mayweather turned to...

    Read more...

  • Avi & Co. Unveils New Additions to Hue Collection, Floyd Mayweather First to Acquire Entire Set

    This week, luxury watch and jewelry brand Avi & Co. expanded its Hue Collection with the release of three new timepieces, following the debut of the pink sapphire watch over the summer. The latest additions feature watches crafted from Green Tsavorite, Blue Sapphire, and Red Rubies, further showcasing the brand’s commitment to luxury, craftsmanship, and contemporary design. The Hue Collection, now complete with these striking pieces, consists of timepieces adorned with 945 precision-cut natural stones, exemplifying Avi & Co.’s dedication...

    Read more...

  • Floyd Mayweather splashes out $1 million on latest purchase as legend becomes first person in world to own luxury collection

    Mayweather retired from professional boxing in 2017 having pocketed over an estimated $1.2 billion [£900 million] in total earnings, but has continued to fight in money-spinning exhibitions. Having amassed a huge wealth from his sensational fighting skills, 'TBE' lives a luxury lifestyle regularly flaunting his mansions, garments, supercars and huge wads of cash. But his latest purchase is a huge acquisition even for the cash-flush legend, who has decided to part ways with $1 million [£748,900] for four luxury timepieces....

    Read more...

  • Floyd Mayweather Buys $1 Million Avi & Co. Hue Watch Set

    Floyd Mayweather wearing his newly purchased Avi & Co. Hue Green watch. Avi & Co. Floyd Mayweather Jr.—a professional boxer who retired in 2017 with an undefeated record after winning 15 major championships—is also a watch enthusiast. One look at his social media demonstrates his love of life and all things beautiful—from fashion to jewelry and watches. Now, he further underscores that passion by becoming the first person in the world to own the complete Avi & Co. Hue collection...

    Read more...

  • Make Every Second Count With The 10 Most Expensive Watches for Women to Shop Now

    Tracking time is a necessity, but doing it in style? That’s where the magic happens. The world’s most expensive watches for women aren’t just about keeping you punctual, they’re about making a statement, an entrance, and sometimes even a little bit of history. These timepieces are where craftsmanship meets couture, turning the simple act of checking the time into an art form. With timeless yet modern pieces from the Bulgari Serpenti to the Cartier Clash Baignoire watch, their unmatched design...

    Read more...

  • Avi & Co. | Unveiling the “Hue Collection” A Coveted Collection Of Color And Class

    Following the July release of their Pink Sapphire watch, New York based and family owned luxury watch and jewelry company, Avi & Co. are following up their initial success with three additional colors to accompany their design. Founded by Israeli immigrant Avi Hiaeve, Avi & Co. prides itself on its commitment to providing its customers with luxury watches accompanied by luxury experiences. Staying true to their values, “Hue Collection” is made up of four different gemstone encrusted watches in featured...

    Read more...

  • Floyd Mayweather Hangs W/ Travis Scott At Concert ... VIP Treatment!!!

    Floyd Mayweather got some one-on-one time with Travis Scott at the rapper's wild show in Milan this week ... getting backstage access to the whole concert. TMZ Sports has learned -- La Flame's team welcomed the boxing legend with open arms at his "Circus Maximus" tour stop in Italy ... making sure to give him the VIP treatment. The show was so lit, nearby citizens thought the area was experiencing an earthquake as Scott performed his banger "FE!N" a whopping...

    Read more...

  • Avi & Co. | The Hue Pink Ice Watch Passes with Flying Colors

    Tastes of Time, Flavored with Strawberry Ice Avi & Co. is convincing adorned wrists to think pink. With the launch of the Hue Pink Ice watch, the Manhattan-based, family-owned luxury watch retailer dives into a pink paradise. Bejeweled with nearly five hundred natural pink sapphires and 18k white gold, the Hue Pink Ice timepiece springs off the cuff of Avi & Co.’s separate Iced and Frosted collections. Like a splash of pink lemonade in a glass of ice, the Hue...

    Read more...

  • Avi & Co. buys home of former Playboy Club in New York City

    New location, just a stone's throw from Apple's New York flagship store on the southeast corner of Central Park is a statement that Avi & Co. is transforming from a Diamond District trader to a purveyor of luxury watches and jewelry, including his own AH brand. Avi & Co. is moving its New York headquarters and retail space from the Diamond District on 47th Street to 5 East 59th Street, formerly home to the city’s Playboy Club. Owner Avi Hiaeve...

    Read more...

  • Bad Bunny Taps NYC’s Avi & Co. Watches From New Miami Retail Location

    Bad Bunny at the Billboard Latin Music Awards 2023. Latin superstar Bad Bunny notably wore the exclusive limited-edition diamond necklace, "The Crown Chain," by Avi Hiaeve, the CEO of Avi & Co., priced at $7,000,000, at the 2023 Billboard Latin Music Awards. Bad Bunny paired the necklace with an Audemars Piguet Royal Oak Chronograph provided by Avi & Co. Held at Watsco Center on October 5, 2023 in Coral Gables, Florida. As the fall season approaches and festive occasions begin...

    Read more...

  • How Avi Hiaeve Of Avi & Co. Built His Burgeoning Brand On Trust And Passion

    Avi Hiaeve, the CEO and Founder of the esteemed luxury watch and jewelry boutique Avi & Co. is at the forefront of the industry, with his finger on the pulse of high-end and custom timepieces and bespoke jewelry. At the helm of the burgeoning brand, Hiaeve’s passion is not only what started the company but is also what leads it today. As a young teenager, Hiaeve moved to New York City with the great tenacity to build something meaningful and...

    Read more...

  • American Rapper Rick Ross Performed During The Avi & Co. Grand Opening

    Over 800 of Miami's hottest VIPs came out to celebrate the opening of the new Avi & Co. store in the heart of the Miami Design District. VIPs joined Founder & CEO Avi Hiaeve for the Grand Opening and Miami Race Week celebration with Rolls-Royce Motor Cars and Haute Living with a surprise 45-minute performance by American Rapper Rick Ross. Celebrity guests included Top Latin Singer J Balvin, Israeli Singer Itay levy, Top Latin Singers Nicky Jam and Anuel, Owner...

    Read more...

  • Famous faces flock to the Miami Design District for Avi & Co. store opening

    Avi Hiaeve, founder and CEO of luxury watch trader Avi & Co., took a shine to Miami after hosting a pop-up retail event in the city in December last year. Temporarily escaping the freezing temperatures of his home city of New York so he could push high-value collectible watches to his clients in the sunshine state, the pop-up attracted big name punters including Scott Storch, El Europeo, Ruggo da Don, and Floyd Mayweather. That experience must have excited Mr Hiaeve...

    Read more...

  • Avi & Co.’s Miami Grand Opening With Rolls-Royce Motor Cars And Haute Living

    Avi & Co.’s Miami Grand Opening With Rolls-Royce Motor Cars And Haute Living Kicks Off Miami Race Weekend. Diamonds, cigars, Rolls-Royces, and palm trees – what more could you ask for? The Formula One kick-off party of the week commenced Thursday night, revving up the engines for a highly anticipated race weekend in Miami, FL. The grand opening for Avi & Co. took place in the Design District of Miami, alongside Rolls-Royce Motor Cars and Haute Living. Celebrity-studded with nearly...

    Read more...

  • Miami A-list celebrities turn out for Avi & Co. store grand opening in Magic City’s Design District

    Miami’s hottest VIPs celebrated the opening of the all new Avi & Co. store in the heart of the Miami Design District on Thursday, May 4. The celebrities joined Avi & Co. Founder and CEO Avi Hiaeve for the store’s exclusive grand opening, which coincided with Miami Race Week. The event also celebrated Rolls-Royce Motor Cars and Haute Living, as rapper Rick Ross made a surprise appearance performing a 45-minute set. Celebrity guests included Latin singer J Balvin, Israeli music...

    Read more...

  • Avi & Co. Founder Avi Hiaeve is here to guide you to your next luxury timepiece

    Growing up in Queens, New York, Avi Hiaeve had an affinity for luxury watches from a young age — his family was in the jewelry business, so he followed in their footsteps when he started his own company, Avi & Co. Finding the perfect watch is a journey that can be tedious and frustrating if you do not have the right people helping guide the way. Demand for high-end watches erupted during the pandemic, with the big four — Rolex,...

    Read more...

  • Avi Hiave’s Watch Business Serves Celebrity Clients

    Avi & Co. is one of the most highly trusted luxury watch retailers located in the heart of the Diamond District in Manhattan. Avi’s store sells an incredible selection of hard to find timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. They treat our customers like family and aim to build long-lasting relationships. Their mission is to give you the most memorable and stress-free shopping experience. Avi Hiaeve is redefining the way buyers look at watches. Avi...

    Read more...

  • Best luxury watches to invest in and who Jamie Foxx, Justin Bieber and other celebrities buy theirs from

    New York-based high-end watch retailer Avi Hiaeve caters to some of the biggest celebrity names He says Richard Mille is the ‘Hermès of watches’ and that Rolex, Audemars Piguet and Patek Philippe are also solid investment choices It was a pre-Covid Wednesday night when we first met Avi Hiaeve at his luxury watch party in New York’s Midtown Manhattan in early 2020. Jamie Foxx was the host, while Moët & Chandon was passed around; appetizers that included both caviar and...

    Read more...

  • How Avi and Co. is redefining Luxury Watches Market

    Anybody who is looking for an exorbitant luxury watch will vouch for someone who is consistently reliable and always provides a genuine product – which is rare. One such seller is Avi Hiaeve. His company Avi and Co. is trusted by many including big shot celebrities not only for 100% genuine products but also a fair and timely deal. Here’s how he is redefining the luxury watch trade. Let’s delve. Changing the attitude of people towards watches Just as social...

    Read more...

  • Owning A Luxury Watch is the Best Investment You’ll Make Today – Avi and Co.

    Gone are the days when watches were just a timepiece; they’re now a fashion statement and an investment. Who would have thought that owning a watch would be an investment just like owning stock? Well, Avi & Co. know, and that’s why they stock the most luxury watches. Avi & Co., founded in 2009, is the brainchild of Avi Hiaeve. Avi’s journey to owning Avi & Co. started with him helping and learning from his watchmaker father as a child...

    Read more...

  • Avi Hiaeve Celebrates One Decade of Excellence in Luxury Watches

    The crisis laden world has witnessed people shifting their understanding of value-laden goods. Investing in rare and exquisite timepieces is emerging as a consequence of the pandemic ridden world where most are unsure of a bounce-back any time soon. As Avi and Co completes its decade-old journey, owner Hiaeve is focusing on educating people on the hidden value of luxury. There is a distinct line of difference between “luxury” and the associations that we have with “luxurious brands.” By luxury,...

    Read more...

EDITOR'S DESK

Picks from the Floor.

A short list curated each week by Avi and the Editorial Desk — the one piece, the one essay, and the one collector to watch.

VIEW ALL

  • THE PIECE

    The Unique Beauty of Yellow Diamond Jewelry

    What Makes Yellow Diamonds Special

  • THE ESSAY

    Modern Sports Watches That Push the Boundaries of Haute Horlogerie

    The Legacy of the Luxury Sports Watch

  • THE COLLECTOR

    WatchTime NY: Highlights and Takeaways for Collectors

    WatchTime New York 2026: Event Recap

VIEW ALL
Start of 4 points emoji

Concierge Service

Personal advisor by phone, email, or in any boutique.

Start of 4 points emoji

White-Glove Delivery

Signed, insured, hand-delivered — worldwide.

Start of 4 points emoji

Trade-In Welcome

Apply the value of a piece you own toward a piece you want.

Start of 4 points emoji

Secure Checkout

Encrypted payments, identity-verified shipments.