Search
— VOLUME IV • THE FEATURE

Avi & Co. Expands Its Hue Collection With Three New Bold Timepieces

At the heart of each Hue timepiece is the Swiss automatic ETA 2892-A2 movement, known for its durability, precision, and smooth operation. This robust movement makes the watches ideal for both daily wear and special occasions, ensuring that performance and luxury go hand-in-hand. With a 44mm case size.Luxury watch and fine jewelry brand Avi & Co. has just dropped three new additions to its Hue Collection, a line that masterfully fuses bold design with precious gemstones. Following the successful launch of the Pink Sapphire watch, the collection now welcomes 44mm timepieces adorned with Green Tsavorite, Blue Sapphire, and Red Ruby, elevating the world of luxury watches with impeccable craftsmanship and vibrant, contemporary aesthetics.

Each timepiece is adorned with 945 meticulously cut natural stones sourced from trusted global manufacturing partners. Inspired by the brand’s renowned Iced Diamond Pave model, these colorful gemstones are carefully selected and cut to meet exacting standards, resulting in a striking and luxurious appearance. This garnered the attention of celebrities like Floyd Mayweather, who purchased the entire Hue Collection in one sitting (at a staggering $1 million).

The Hue Collection, designed by Avi & Co. founder Avi Hiaeve, offers more than a visually stunning appearance—designed to impress from every angle. The bracelet, which resembles fine jewelry rather than a traditional watch strap, boasts a bold and opulent look, eschewing tapering for a commanding presence. This thoughtful design ensures that each timepiece makes a striking statement, whether viewed from the front or back.

The fully pavé, colored stone watch faces are the star of the Hue Collection in vibrant hues of red ruby, green tsavorite, deep blue sapphire, and pink sapphire. These rich colors, inspired by the natural luminescence of the gemstones, reflect Hiaeve’s preference for bold, distinctive designs that stand out in any setting.

At the heart of each Hue timepiece is the Swiss automatic ETA 2892-A2 movement, known for its durability, precision, and smooth operation. This robust movement makes the watches ideal for both daily wear and special occasions, ensuring that performance and luxury go hand-in-hand. With a 44mm case size.

As Avi & Co. continues expanding its offerings, the Hue Collection represents the brand’s commitment to redefining luxury as they blend the worlds of high jewelry and horology.

— KEEP READING

Continue The Volume.

Holiday Gift Guide: Luxury Watches for Him

Holiday Gift Guide: Luxury Watches for Him

A holiday to remember starts with Avi & Co., where you will find the perfect gift for every man in your life. From a traditional Audemars Piguet Royal Oak for dad to a stunning and inventive F.P. Journe watch for...
Read more
The Unique Beauty of Yellow Diamond Jewelry

The Unique Beauty of Yellow Diamond Jewelry

You have heard the classic adages about diamonds, and believe us, there are many. Diamonds are a girl’s best friend, said Marilyn Monroe. Or per the ever-present De Beers advertising slogan, Diamonds are forever. In Elizabeth Taylor’s words, Big girls...
Read more
Watches that World Leaders Love: The Rolex Presidential and More

Watches that World Leaders Love: The Rolex Presidential and More

When it comes to luxury watches, it is not difficult to find options that convey a sense of prestige, power, and renown. In fact, many timepieces created by the “big four” watch brands carry those attributes in spades. They are...
Read more
Start of 4 points emoji

Concierge Service

Personal advisor by phone, email, or in any boutique.

Start of 4 points emoji

White-Glove Delivery

Signed, insured, hand-delivered — worldwide.

Start of 4 points emoji

Trade-In Welcome

Apply the value of a piece you own toward a piece you want.

Start of 4 points emoji

Secure Checkout

Encrypted payments, identity-verified shipments.