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Sell Your Rolex, Patek Philippe, Audemars Piguet & Richard Mille Online with Confidence

For anyone pondering "where can I sell my watch", the answer is simple. At Avi & Co., we believe that selling your watch should be as seamless and rewarding as the joy of owning it. Whether you’re upgrading to a new style, capitalizing on the rising value of your watch, or simply ready to part with a cherished piece, our trusted process ensures you get the best value quickly and effortlessly when you sell your watch to Avi & Co.


Avi & Co. is a trusted luxury watch buyer specializing in Rolex, Patek Philippe, Audemars Piguet, and Richard Mille.
 We provide same-day quotes, expert authentication, and secure payment for individuals looking to sell high-end watches online or in person.


Our valuation process is based on real-time wholesale market data, current collector demand, and recent dealer transactions—not inflated retail listings—ensuring sellers receive a fair and competitive offer.

Please complete the form below to submit your watch.

FAQ

Need fast funding? With our partners at AMETA Finance Group, you can consign your timepiece with us and receive up to $5,000,000 within 24-48 hours. Learn more at AMETA.

01 What is the difference between selling and consigning?

When you consign your watch with us, enjoy our comprehensive white glove service. We handle everything from customer acquisition and vetting to secure storage, shipping, and handling of your timepiece. In return, we take a small percentage of the final sale price, ensuring we are highly motivated to secure the best possible value for you. Alternatively, if you choose to sell your watch to us directly, we'll provide an offer within 48 hours. This quick and efficient process is based on current market prices, reflecting our ability to resell the timepiece and our margin requirements. Whether it's consigning or selling, trust us for a seamless experience in watch sales and consignments.

02 How do you determine how much my watch is worth?

We assess your watch's value based on current market trends, dealer pricing (beyond just online listings), and demand for the timepiece. Our experienced watch-buying experts evaluate all factors to offer you the best deal. Discover how much your watch is worth today by contacting our trusted timepiece valuation specialists.

03 Can I sell multiple watches?

Yes, you can sell as many watches as you want, whether it's a few pieces from your collection or your entire collection. If you are wondering, “Should I sell my watch collection?” Avi & Co. buys watch collections.

04 I have a Rolex for sell. Is Avi & Co. the best place to sell my Rolex?

Avi & Co. has close to 1,000 verified Google reviews. We have been in business for well over a decade and have an impeccable reputation. When you decide that you want to sell your Rolex, you can do this either in person at one of our boutiques in NYC, Miami, or Aspen or sell conveniently online from the comfort of your home.