Color in Motion

Avi & Co. Color in Motion Collection

Color in Motion by Avi & Co. brings a new personality to the Avi & Co. Iced Collection by combining diamond-set luxury watches with colorful rubber straps. The result is a watch that retains the brilliance and precious-metal construction associated with the Iced Collection while introducing a sportier, more casual and highly customizable aesthetic.

The concept is simple but transformative. Instead of continuing the diamond-set design onto a precious-metal bracelet, Color in Motion pairs the diamond-set watch with flexible rubber. That contrast changes both the visual character of the timepiece and the way it can be styled.

A white strap can create a clean monochromatic look. Black can make the diamonds appear even more dramatic. Blue introduces cool color, while red, orange, yellow and pink can turn the strap into one of the most expressive elements of the watch.

With 37mm, 40mm and 44mm case sizes, 18K white- and rose-gold configurations and multiple strap colors, Color in Motion allows collectors to choose a combination that reflects their wrist size, wardrobe and personal style.

It is a different expression of luxury: precious metal and diamonds remain at the center, but color, comfort and personalization become equally important.

The Story Behind Color in Motion

Color in Motion grew out of Avi & Co.'s original Iced Collection, the company's first proprietary luxury watch line.

The Iced Collection established a bold design language centered on diamonds, precious metals and substantial wrist presence. Its diamond-set surfaces gave the collection the high-jewelry aesthetic suggested by its name.

Color in Motion takes that recognizable foundation in a different direction.

Avi & Co. retained the diamond-focused core of the watch but introduced colorful rubber straps in place of the diamond-set bracelet. This immediately gives the watch a more relaxed and sport-inspired appearance while preserving the contrast between brilliant diamonds and precious metal.

The concept also introduces another dimension that is increasingly important in contemporary luxury watches: personalization.

A watch no longer has to maintain exactly the same appearance every time it is worn. With interchangeable Color in Motion straps, owners can change the personality of the watch according to their clothing, destination, season, event or mood.

For more about the relationship between the two collections, read All In the Family: A Deep Dive Into Avi & Co.'s Iced Collection.

Diamond Watches Meet Colorful Rubber Straps

One of the defining characteristics of Color in Motion is contrast.

Diamonds and rubber occupy very different places in traditional luxury design. Diamonds are associated with fine jewelry, brilliance and rarity. Rubber is associated with flexibility, sport and contemporary performance.

Bringing them together creates a watch that does not fit neatly into either category.

The diamond-set dial immediately communicates luxury. The 18K gold case reinforces that identity. The colorful rubber strap then introduces a deliberately less formal element.

This makes Color in Motion particularly appealing to collectors who appreciate diamond watches but do not always want the appearance or weight of a fully diamond-set precious-metal bracelet.

The rubber strap can also make the watch easier to incorporate into casual clothing. A diamond watch that might otherwise feel reserved for evenings or special occasions can take on a more relaxed character when paired with rubber.

That juxtaposition is central to Color in Motion: high jewelry meets contemporary sports-watch styling.

Seven Strap Colors, Seven Different Personalities

Color is not simply a decorative detail within this collection. Changing the strap can dramatically change how the entire watch is perceived.

Current Color in Motion configurations include black, blue, orange, pink, red, white and yellow rubber straps.

Black Rubber Strap

Black creates the strongest neutral contrast with the diamonds and precious metal. It can make the watch appear sportier and somewhat more understated while allowing the diamond dial to become the primary visual focus.

A black strap also offers exceptional wardrobe versatility and can transition easily from casual clothing to evening wear.

White Rubber Strap

White creates a bright, clean and contemporary appearance. When combined with an 18K white-gold case, it can produce an almost monochromatic palette around the diamond dial.

White can be particularly effective for warm-weather styling and creates a fresh contrast against darker clothing.

Blue Rubber Strap

Blue offers color without becoming overly aggressive. With white gold, it creates a cool palette; with rose gold, the contrast between blue and warm precious metal becomes more pronounced.

Blue can also coordinate naturally with denim, navy clothing and many everyday wardrobe colors.

Red Rubber Strap

Red immediately increases the visual intensity of the watch. It is an excellent choice for collectors who want the strap itself to become a significant part of the overall design.

Against white gold, red creates strong contrast. With rose gold, the combination becomes warmer and more tonally connected.

Orange Rubber Strap

Orange gives Color in Motion one of its most energetic personalities. It works particularly well with the concept behind the collection because it is difficult to mistake the watch for a conventional luxury timepiece.

Combined with rose gold, orange creates a warm, expressive palette. With white gold, the strap becomes an especially vivid focal point.

Yellow Rubber Strap

Yellow is bright, optimistic and unmistakably contemporary. It produces substantial contrast with both white and rose gold and makes the Color in Motion concept immediately apparent.

For collectors who want maximum visual energy without choosing red or orange, yellow provides another distinctive option.

Pink Rubber Strap

Pink brings a playful, fashion-forward character to the collection. It can create a particularly interesting relationship with rose gold, where the strap and case occupy related warm color families.

With white gold, pink becomes more contrasting and allows the strap to stand out independently from the precious-metal case.

18K White Gold Color in Motion Watches

White gold provides a cool and relatively neutral foundation for Color in Motion.

Because the metal does not introduce a strong warm tone, the strap color can become particularly prominent. A blue, red, orange, yellow or pink strap appears clearly defined against the white-gold case.

The relationship between white gold and diamonds is also naturally cohesive. Both occupy a bright, cool visual spectrum, helping the case and diamond dial appear closely integrated.

Collectors seeking a more restrained combination may prefer black or white rubber. Those wanting the strap to become a major design feature can choose one of the brighter colors.

White gold therefore provides one of the most versatile foundations in the collection because it can support both monochromatic and highly colorful configurations.

18K Rose Gold Color in Motion Watches

Rose gold creates a completely different relationship between the case, diamonds and strap.

Its warm precious-metal color remains clearly visible around the diamond-set dial and can either complement or contrast with the chosen rubber strap.

Pink, red, orange and yellow can create a warm overall palette. Blue provides stronger color contrast, while black gives the rose gold and diamonds a darker visual frame.

White rubber can create one of the collection's most interesting combinations because the clean strap contrasts simultaneously with the warm metal and brilliant diamond surface.

For collectors who enjoy the unmistakable appearance of rose-gold watches but want a sportier alternative to a full gold or diamond-set bracelet, Color in Motion offers an especially distinctive solution.

37mm Color in Motion Watches

The 37mm AH23 Color in Motion references offer the collection in its most compact proportions.

Smaller dimensions do not make these watches visually insignificant. The diamond-set dial, 18K gold case and strongly colored rubber strap still create considerable presence.

The 37mm format may be particularly attractive to collectors who:

• Prefer compact or traditional luxury-watch proportions.
• Have smaller wrists.
• Want a diamond watch without an oversized case.
• Prefer a jewelry-like balance between the watch head and strap.
• Want Color in Motion for frequent or everyday wear.

Both 18K white-gold and rose-gold 37mm configurations are available with the collection's range of colorful straps, subject to current inventory.

40mm Color in Motion Watches

The 40mm AH10 Color in Motion occupies the middle position in the collection and may offer the broadest appeal.

Forty millimeters has become a familiar diameter across contemporary luxury sports watches because it provides noticeable wrist presence without reaching oversized proportions.

Within Color in Motion, the 40mm case provides enough surface area for the diamond dial and precious-metal architecture to make a strong visual statement while allowing the rubber strap to maintain balanced proportions.

For collectors uncertain whether to choose 37mm or 44mm, the 40mm configuration can provide a natural middle ground.

44mm Color in Motion Watches

The 44mm AH17 Color in Motion represents the collection in its most commanding format.

The larger case gives the diamond-set dial greater visual prominence and makes the contrast between precious metal and colorful rubber even more apparent.

Collectors who already favor oversized luxury sports watches may naturally gravitate toward the AH17.

At 44mm, the watch is not intended to disappear under a cuff. Its proportions, diamonds and strap color work together to create an unmistakable statement piece.

This size may be especially appropriate for collectors who want Color in Motion to serve as the visual centerpiece of an outfit.

37mm vs. 40mm vs. 44mm: Which Size Should You Choose?

Color in Motion offers an unusually broad range of case sizes for a high-jewelry-inspired diamond watch.

Choose 37mm if:

• You prefer compact watches.
• You have a smaller wrist.
• You want the most understated case proportions in the collection.
• You prefer a more jewelry-oriented fit.

Choose 40mm if:

• You want balanced contemporary proportions.
• You prefer a medium-size luxury sports watch.
• You want substantial presence without moving to 44mm.
• You are looking for a versatile middle ground.

Choose 44mm if:

• You prefer oversized watches.
• You have a larger wrist.
• You want maximum visual impact.
• You want the diamond dial and colorful strap to command attention.

Diameter is only part of the fit equation. Wrist shape, case thickness, strap curvature and personal preference should also influence the decision. Whenever possible, trying different sizes on the wrist is the best way to compare them.

Interchangeable Rubber Straps and Personalization

One of the most important features of Color in Motion is the ability to change straps.

Avi & Co. developed the colorful rubber straps to be interchangeable with compatible Iced Collection watches. Owners can therefore change the appearance of a watch without acquiring an entirely different timepiece.

This creates numerous possibilities.

A white strap can be used for a clean summer look and replaced with black for evening wear. Blue can coordinate with a particular wardrobe, while orange, red, pink or yellow can be selected when a stronger color statement is desired.

The ability to alternate among straps also gives Color in Motion a fashion element not normally associated with a diamond-set luxury watch.

Rather than asking which single configuration should be worn permanently, collectors can think of the watch as a platform for different combinations.

Compatible Color in Motion straps and buckles may be available separately. Owners should confirm compatibility with Avi & Co. for their exact Iced Collection reference and case size before ordering.

Color in Motion vs. the Original Iced Collection

The traditional Iced Collection emphasizes maximum diamond presence. Diamond-set bracelets continue the brilliance of the dial, bezel and case around the wrist, creating a watch that functions almost like a major piece of high jewelry.

Color in Motion changes that equation by replacing the diamond bracelet with rubber.

Choose the traditional Iced Collection if you prefer:

• Maximum diamond coverage.
• A full high-jewelry aesthetic.
• Diamond-set bracelet configurations.
• A more formal and precious-material-intensive appearance.

Choose Color in Motion if you prefer:

• A sportier interpretation of a diamond watch.
• Colorful rubber straps.
• Greater opportunity for personalization.
• A lighter visual contrast between diamonds and strap.
• The ability to change the watch's appearance with different strap colors.

For some collectors, the most compelling solution may be owning both bracelet and strap options so the same watch can transition between the two personalities.

Color in Motion vs. Hue by Avi & Co.

Both Color in Motion and Hue by Avi & Co. use color as a major part of their identity, but they introduce it in fundamentally different ways.

Hue creates color through natural gemstones. Pink sapphire, blue sapphire, green tsavorite and red ruby extend across the watch, making gemstone color part of the permanent architecture of each reference.

Color in Motion keeps the diamond-focused identity of the Iced Collection and introduces color through rubber straps.

The difference is significant.

Hue is fundamentally a colored-gemstone watch. Color in Motion is fundamentally a diamond watch whose personality can be changed through colored straps.

Collectors interested primarily in rare gemstones and high-jewelry color may gravitate toward Hue. Those who prefer diamonds but want a more versatile, sporty and customizable presentation may prefer Color in Motion.

Color in Motion vs. the Frosted Collection

The Frosted Collection explores another approach to contrast.

Instead of colorful rubber, Frosted watches combine diamond-set elements with specially textured 18K gold surfaces. The visual effect comes from the interaction between diamond brilliance and light reflecting from the textured precious metal.

Color in Motion uses a more obvious visual contrast: brilliant diamonds and polished precious metal against saturated rubber.

The choice therefore depends on whether a collector wants the secondary visual element to be textured gold or colorful rubber.

The Rise of Luxury Watches With Rubber Straps

Rubber straps have become firmly established within modern luxury watchmaking.

Once associated primarily with diving and utilitarian sports watches, rubber is now frequently paired with precious metals, complicated movements and gemstone-set cases.

The appeal is understandable. Rubber creates a sportier visual profile, can feel comfortable against the wrist and introduces color more easily than a traditional metal bracelet.

For a diamond watch, the contrast can be particularly effective. The luxurious brilliance of the gemstones remains immediately visible while the rubber prevents the entire composition from appearing overly formal.

Color in Motion embraces this evolution while giving it a distinctly Avi & Co. identity through its relationship with the Iced Collection.

Diamond Dial, Precious-Metal Case and Contemporary Strap

The strength of Color in Motion comes from the interaction among three different materials.

Diamonds provide brilliance.

18K gold provides precious-metal substance and structure.

Rubber introduces color, flexibility and contemporary sports-watch character.

Each material performs a different role. If the entire watch were diamond-set, it would return visually to the original Iced Collection. If the diamonds were removed, much of the collection's high-jewelry identity would disappear.

It is the contrast among the three that gives Color in Motion its distinctive appearance.

The diamond dial remains the visual center. The gold case creates a frame around that brilliance, while the strap carries the watch's chosen color outward around the wrist.

Luxury Diamond Watches for Men and Women

Color in Motion is particularly well suited to contemporary collecting because its three case sizes make conventional men's and women's labels less important.

A 37mm model may appeal to someone who prefers compact proportions, regardless of gender. A 44mm watch may appeal to anyone who enjoys oversized statement pieces. The 40mm models occupy a versatile position between the two.

Strap color is similarly personal.

Pink does not need to be treated as exclusively feminine, nor black or blue as exclusively masculine. Contemporary watch collecting increasingly allows color to function as personal expression rather than a gender category.

This makes Color in Motion one of Avi & Co.'s most flexible collections from a styling perspective.

How to Choose a Color in Motion Watch

With multiple case sizes, gold colors and strap colors, the number of possible combinations can initially seem extensive. Breaking the decision into three steps makes it much easier.

1. Choose Your Case Size

Begin with 37mm, 40mm or 44mm according to wrist size and desired presence.

2. Choose White Gold or Rose Gold

White gold creates a cool, neutral foundation. Rose gold introduces warmth and stronger interaction with the strap color.

3. Choose Your Strap Color

Consider whether you want versatility or maximum expression. Black, white and blue can be easier to coordinate across a broad wardrobe. Red, orange, yellow and pink can create a more pronounced color statement.

4. Think About Additional Straps

If your reference is compatible with interchangeable Color in Motion straps, you may not need to commit permanently to one color. Additional straps can substantially expand the versatility of the watch.

5. Consider How You Will Wear It

Think about travel, warm weather, casual clothing, evening events and everyday use. The ideal configuration is the one that works naturally with your lifestyle rather than simply looking best in isolation.

How to Care for a Color in Motion Watch and Rubber Strap

A Color in Motion watch combines diamonds, precious metal, a mechanical timepiece and a rubber strap. Each component requires appropriate care.

• Wipe the watch and strap with a clean, soft cloth after wearing.
• Avoid abrasive cleaning products.
• Keep the watch away from bleach, harsh household chemicals and solvents.
• Avoid exposing the rubber strap to unnecessary oils, cosmetics or chemicals for extended periods.
• Protect the gold case and diamond setting from hard impacts.
• Do not use steam or ultrasonic cleaning equipment unless specifically approved for the watch.
• Store the watch in an appropriate watch box or travel case when not being worn.
• Have the watch periodically inspected and serviced according to Avi & Co.'s recommendations.

Rubber straps are designed for flexibility and regular wear, but they remain consumable components and can eventually show signs of aging depending on use, environment and care.

If a strap becomes damaged or excessively worn, contact Avi & Co. regarding the appropriate replacement for the exact case size and reference.

Why Choose Color in Motion by Avi & Co.?

Color in Motion offers a distinctive proposition within Avi & Co.'s original watch portfolio.

It retains the diamond brilliance that helped define the Iced Collection while making the watch more colorful, sport-inspired and adaptable.

Collectors can choose among:

• 37mm, 40mm and 44mm case sizes.
• 18K white-gold and rose-gold cases.
• Diamond-set dials.
• Black rubber straps.
• Blue rubber straps.
• Orange rubber straps.
• Pink rubber straps.
• Red rubber straps.
• White rubber straps.
• Yellow rubber straps.

The breadth of configurations makes Color in Motion less about choosing a single predetermined aesthetic and more about building a watch around personal preference.

Browse the currently available models above, explore the original Avi & Co. Iced Collection, discover additional Avi & Co. Watches, or visit the Avi & Co. locations page to learn more about experiencing the collection in person.

Frequently Asked Questions About Color in Motion

What is the Avi & Co. Color in Motion Collection?

Color in Motion is a sportier interpretation of the Avi & Co. Iced Collection that combines diamond-set watches in 18K gold with colorful rubber straps.

What Color in Motion strap colors are available?

Current configurations include black, blue, orange, pink, red, white and yellow rubber straps. Availability can vary by case size, metal and reference.

What sizes are Color in Motion watches?

Color in Motion is available in approximately 37mm, 40mm and 44mm case sizes, providing compact, medium and oversized options.

Are Color in Motion watches made from gold?

Yes. Current Color in Motion watches are offered with 18K white-gold or 18K rose-gold cases, depending on the reference.

Do Color in Motion watches have diamonds?

Yes. Color in Motion retains the diamond-set aesthetic of the Iced Collection, including a diamond-set dial. Exact diamond specifications should be confirmed on the individual product page.

Are Color in Motion rubber straps interchangeable?

Avi & Co. has designed compatible Color in Motion straps to be interchangeable, allowing owners to change colors and, on compatible Iced Collection references, alternate between strap and bracelet configurations. Compatibility should be confirmed for the exact watch reference and case size.

Can I buy additional Color in Motion straps?

Compatible Color in Motion straps and buckles may be available separately. Contact Avi & Co. to confirm current availability and compatibility with your specific watch.

What is the difference between Color in Motion and the Iced Collection?

The traditional Iced Collection emphasizes extensive diamond coverage and diamond-set bracelet configurations, while Color in Motion pairs the diamond-focused watch with a colorful rubber strap for a sportier and more customizable appearance.

What is the difference between Color in Motion and Hue by Avi & Co.?

Hue creates color through natural gemstones such as sapphire, ruby and tsavorite, while Color in Motion retains a diamond-focused watch and introduces color through interchangeable rubber straps.

Which Color in Motion size should I choose?

The 37mm models offer more compact proportions, 40mm provides a versatile middle ground, and 44mm creates the greatest wrist presence. The best choice depends on wrist size and personal preference.

Can men and women wear Color in Motion watches?

Yes. The collection's 37mm, 40mm and 44mm sizes and broad selection of colors allow anyone to choose a configuration according to wrist dimensions and personal style.

Are rubber straps appropriate for a luxury diamond watch?

Yes. Rubber straps are widely used in contemporary luxury sports watches. In Color in Motion, rubber creates deliberate contrast with the diamond-set dial and 18K gold case while giving the watch a sportier appearance.

How should I clean a Color in Motion rubber strap?

For routine care, gently wipe the strap with a clean, soft cloth and avoid abrasive products, harsh chemicals and solvents. Follow Avi & Co.'s care recommendations for the complete watch.

Where can I buy a Color in Motion watch?

Color in Motion watches can be purchased directly through Avi & Co. online or with assistance from an Avi & Co. specialist. Current configurations and availability are displayed on the Color in Motion collection page.