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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Athletic Meets Aesthetic: Discover Luxury Watches With Rubber Straps
Here at Avi & Co., we know that luxury does not just mean one thing. The world of high-end timepieces is incredibly diverse, reflecting its wide range of collectors and shoppers. Every horological connoisseur wants something slightly different, something that...
Classic Refinement: Shop Sophisticated Watches With Leather Straps
There is something undeniably sophisticated about a wristwatch with a leather strap. It exudes tradition, generational wealth, power, and success. It smells of whiskey and dark mahogany, the spicy pique of Macallan 1926 wetting the sides of a scotch glass....
The History of the Moonphase Complication
The luxury of the moonphase complication is virtually unparalleled in the world of haute horlogerie. This unique touch is a highly desirable component appearing on only the most elegant high-end watches. We will explain how the moonphase complication works, but...
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Industry Insights: Highlights From Watches & Wonders 2026
Every year, the week of Watches and Wonders offers up some of the most exciting days in the horological calendar. Brands from across the globe convene in Geneva, Switzerland, arguably the watchmaking capital of the world. Watches and Wonders is...
Avi & Co.’s Mother’s Day Gift Guide: Luxury Watches She Will Cherish
Mother’s Day, which takes place each year on the second Sunday in May, is an opportunity to celebrate the amazing women in our lives. From the mothers who raised us to the grandmothers who came to every school play to...
From Athleisure to High-Performance: Sporty Watches at Avi & Co.
One of the most common misconceptions about luxury watches is that they needed to be treated with a certain level of caution and preciousness. It is natural to want to protect your investments, and we are certainly not advocating for...
Our Favorite Watches for Playing Eighteen Holes
There is quite a bit of overlap between those who collect luxury timepieces and those who enjoy playing eighteen holes of golf with friends or coworkers. After all, upscale watches and the game of golf have a few things in...
Urban Chic Styles for Fifth Avenue Shoppers
Those of us who make our homes in urban centers around the globe have a certain dedication to city life. Take New York City, for instance, where Avi & Co. is headquartered. True New Yorkers love the rumble of the...
Inside the Watchmaker’s Studio: A Glimpse at the Craftsmanship Behind Your Favorite Timepieces
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too...
Blooming Gardens: Floral Styles for Springtime Flair
Bloom with confidence this spring when you show off floral fashions from Avi & Co. Discover a bouquet of stunning styles in our three bespoke showrooms this year. From luxury watches to fine diamond jewelry, our floral-inspired selections are romantic...
A Day in the Life: Behind the Scenes at Avi & Co.
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us...
Subtle and Refined Watches for the Perfect Springtime Elegance
Springtime is upon us, ushering in a season of growth and revitalization. As the weather grows warmer and the last vestiges of winter melt into thin air, a certain energy crackles through the atmosphere. We are a quarter of the...
Uncovering the Favorite Timepieces of Top Female Watch Collectors
The world of luxury watches might sometimes feel like a boys’ club, complete with smoke-filled cigar lounges and clinking glasses at whiskey bars. But there is a place in haute horlogerie for women as well, and here at Avi &...
GUIDE
Spring Cleaning: Refresh Your Watch Collection With Consignment
Springtime officially kicks off on March 20, ushering in a season of growth, sunshine, and new beginnings. It’s also the perfect time for some spring cleaning! As we move from the hibernation phase of the chilly winter months and into...
Editor's Pick: Springtime Styles for Luxury Watches and Jewelry
From Aspen to Manhattan, spring is on the horizon. The piles of snow along the New York City sidewalks are melting into shimmering puddles, and crocuses are beginning to push through the ground in Central Park. The world feels poised...
A Luxurious Spin on Green Watches for St. Patrick's Day
Irish heritage or not, St. Patrick’s Day provides an unmatched opportunity for food, fun, and celebration. From the streets of New York to the Chicago River, cities across the United States press pause on the everyday hustle and bustle to...
The Year of the Horse: Watches for an Equestrian Aesthetic
This year’s Chinese zodiac animal, the horse, ushers in a year of confidence and responsibility, freedom and exertion, and decisiveness and impatience. In addition to the traditional Eastern significance of the horse, the equestrian aesthetic fashion trend is one the...
A Guide to Investing in Luxury Watches
The world of luxury watches is a burgeoning asset class, with countless celebrities, athletes, and even social media stars making their marks in the realm of haute horlogerie. If you are looking to start a watch collection, invest in upscale...
The Latest Watch Trends for Women
From the boardroom to the barstool, the luxury watch game can feel like a boys’ club. Watches designed specifically for women sometimes seem like an afterthought in the catalogs of major brands like Rolex, Audemars Piguet, Patek Philippe, and Richard...
Consign, Trade, Source, and Sell Luxury Timepieces with Avi & Co.
After investing in valuable luxury timepieces, watch owners who consider selling are often faced with one main question: Now what? Selling items online can be a quick and easy process, but finding the right buyer and securing a fair market...
If you are a watch collector or horological enthusiast, you might be wondering about the often exclusive and sometimes secretive events that take place in the watch world throughout the year. Some of these events require press credentials to gain...
Women’s Watches: A Trip Through Time
The story of women’s watches unfolds as a symphony of elegance and refinement, woven with threads of craftsmanship and sophistication. It began when pocket watches adorned the waistcoats of the elite and wristwatches were an emerging concept. Watches were originally...
Watch Trends From Global Fashion Weeks
Though cold temperatures and dreary weather have been making winter feel interminable, the world of fashion is looking forward, already planning ahead for spring and summer. Over the next few weeks, we will see an onslaught of global fashion weeks....
Watches Worn by U.S. Presidents
For centuries, wrist watches have been embraced by the governing elite as symbols of class, taste, wealth, and power. United States presidents are no exception, carefully choosing their accessories to honor tradition as well as to celebrate technological innovation and...
Patek Philippe Watches: A Spotlight on the Iconic Nautilus Collection
Synonymous with eternal style and unparalleled craftsmanship, Patek Philippe watches are the epitome of luxury. The Nautilus, with its distinctive porthole-inspired design, made an immediate impact on the Patek Philippe brand and has since become one of the most coveted...
How Patek Philippe Has Changed the Face of Women’s Watches
A paragon of Swiss watchmaking excellence, Patek Philippe has been creating unparalleled timepieces since 1839. Less than thirty years after the company’s debut, Patek Philippe women’s watches kicked off centuries of innovation in functional jewelry that continue to impact today’s...
The February Birthstone Edit: Amethyst and Purple Watches
The shortest month of the year is certainly not short on style. With many global fashion weeks, Valentine’s Day, the Super Bowl, NASCAR’s season opener, and awards shows galore, February is rife with occasions for celebration. If you are lucky...
The Super Bowl of Luxury Watches: What Watches Are Football Players Wearing?
Super Bowl LX, which will be held in Santa Clara, is just a few days away. Although the Super Bowl will take place at Levi’s Stadium, where the San Francisco 49ers normally play, the two teams competing for the title...
The Patek Philippe Calatrava: Timeless Elegance in Dress Watches
When it comes to sheer elegance, minimalistic watchmaking engineering, and timeless design, few watches come close to the Patek Philippe Calatrava. It is an excellent example of the brand’s dedication to exemplary craftsmanship and classical design. The name of the...
Avi & Co.’s Valentine's Day Gift Guide: Part II
With Valentine’s Day a couple of weeks away, now is the time to find the perfect gift for the one who has captured your heart. Whether you are shopping for him or her, we have put together the ultimate gift...
His and Hers Watch Pairings: Find Your Perfect Match
Close your eyes and think of your person. You know the one: She is your soulmate, your partner in life, the person who brings a smile to your face on darkest days. He is your other half, the yin to...
Avi & Co.’s Valentine's Day Gift Guide: Part I
Valentine’s Day is right around the corner, and the season of love is upon us. The big day is not until February 14, but the time to shop for a gift that will rock your partner’s world is right now!...
Editor's Pick: Our Favorite Women's Watches
Did you know that the first wristwatches were actually made for women? While there is debate about the origins of the singular first wristwatch, one thing is for sure: It was made for a woman. Although large wristwatches have come...
5 Watches Perfect for the Apres-Ski Lifestyle
For any powder hounds out there, the apres-ski tradition is just as important as hitting the slopes all morning. Apres-ski begins whenever the lifts stop running (or really, any time after lunch). You have been flying down powdery runs all...
Sporty Watches Perfect for X Games Season
This January, the winter X Games returns to Aspen, Colorado, for its 25th anniversary year. This major milestone event will come with plenty of celebrations, including the usual daring feats of endurance and flair that make the winter X Games...
The miniature watch trend was dominant in 2025, and it looks like it is not going anywhere for 2026 either. The movement toward smaller watches made an impact in both men’s and women’s fashion, with trendsetters like A$AP Rocky, Timothee...
Breathe Life Into Winter: Seasonal Brights to Warm You Up
The holiday season might be the “most wonderful time of the year,” but as Christmas lights go out and New Year’s celebrations fade into memory, the chilly winter days ahead can seem daunting. Early sunsets and frigid weather make cozy...
New Year, New Icons: Watch Collector Staples for 2026
The new year is upon us, and with it a sense of renewal and rejuvenation is in the air. You might have set some ambitious New Year’s resolutions, reflected on your accomplishments in 2025, and entered this next chapter with...
Countdown to Midnight: 5 Pieces Worth Bringing With You Into 2026
There might not be snow on the ground, but there is a sense of festive cheer in the air. Why? The countdown to the new year is upon us! As December 31 gives way to January 1, a whole new...
2025 Collector's Wrap Up: This Year's Most Notable Pieces
With 2025 behind us, we venture into the new year looking for fresh starts, new ideas, and a dose of hopeful optimism. But there are a few things worth taking with us into this new chapter! The perfect example? The...
6 Red Carpet-Ready Watches for This Season's Black-Tie Events
Come winter, the temperatures drop and the festivities move indoors. As we celebrate the holidays and enjoy spending time with family, we also ring in the season of giving and philanthropy. This means that, more than ever, you are sure...
Iced Out for the Holiday Season: Diamond Pave Watches
This holiday season, become one with the winter, embracing diamond-set watches that stun from every angle. Luxury watches already make a glamorous statement, but when you add precious gems into the mix, you ascend to a new plane. You can...
Holiday Shopping Dos and Don’ts for Luxury Watches and Jewelry
This holiday season, you have the opportunity to up the ante on the best gift of the year. Investing in a luxury watch or a piece of fine diamond jewelry for a deserving person in your life is the perfect...
The December Birthstone Edit: Turquoise and Tanzanite
Happy birthday month, December babies! When your birthday is smack in the middle of the holiday season, you might as well embrace an entire month’s worth of celebration, right? So go ahead, treat yourself. Whether that looks like cutting yourself...
Holiday Gift Guide: The Top 5 Watches for That Special Someone
Looking to infuse the holiday season with a little bit of romance? Choosing the perfect gift for that special someone in your life can take the holidays to the next level. A thoughtful, personal present shows them that you care...
Get Your Golden Hour Glow With These Rose Gold Timepieces
You know that time of day when every photograph turns out amazing? The way the setting sun shimmers through the trees and bounces off the glass walls of urban buildings gives the whole world a magical quality. Everyone, and everything,...
Black Diamonds Watches for Avid Skiers
The most wonderful time of the year has officially arrived: Ski season! Throughout the country (and the globe, for that matter), snow is falling on the most desirable mountains and skiers are readying themselves to enjoy world-class powder. From the...
The Best Luxury Watches to Scoop Up This Black Friday
On the day after Thanksgiving, you might be sleeping off a turkey-induced coma and helping yourself to some delicious leftovers. But if you are not taking advantage of the most important day for shopping all year, you might miss out...
