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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Spotlight on the Rolex Daytona Barbie: Uncover Extremely Limited Watches at Avi & Co.
Every so often, we come across a truly unique and incredible watch. We like to think that every watch in our elite inventory is special for the right buyer. But at the end of the day, a few of our...
WatchTime NY: Highlights and Takeaways for Collectors
From October 16 to 18, Gotham Hall in Manhattan became the center of the horological world. How? WatchTime New York, of course. This annual occurrence has become a staple of the fall calendar for United States-based collectors and haute horlogerie...
Star-Studded Glamour: Luxury Watches Spotted at the 2026 Emmy Awards
The 2026 Emmy Awards unfolded with much fanfare as gold statuettes were passed out to the best of the best in various television categories. Often dubbed the “Oscars of TV,” the Emmys celebrates artistic and technical achievements in television. This...
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Luxury Watches Inspired by Fashion Week Looks
As it does every autumn, New York City turns its attention to fashion. This year is no exception, with New York Fashion Week kicking off with Henry Zankov’s debut for Diane von Furstenberg on September 10. The festivities close on...
Spotted: Watches Worn by NFL Athletes
The NFL preseason has been underway for a few weeks, but the official season opener will play out on Wednesday, September 9 with the Seattle Seahawks hosting the New England Patriots. This matchup is a repeat of the 2026 Super...
Meet Our Latest Addition: The Launch of the Iced Collection Mini
We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection. With a case size of just 26 mm, these stunning watches are petite...
Live From Aspen Watch Week 2026: Event Recap
Watch Week Aspen just wrapped up its annual celebrations, and we are thrilled to report that it was perhaps the best Watch Week yet. Attendance was high and spirits were higher as watch enthusiasts flocked to Colorado’s hottest ski destination...
All About Watch Week Aspen: What to Expect
Every August, the world’s top watch collectors convene in Aspen, Colorado for a week like no other. Watch Week Aspen is right around the corner, and we are excited to spotlight some of the hottest events happening in this Western...
A Spotlight on F.P. Journe's Rise to the Top
There is no question about it: F.P. Journe watches have exploded in popularity over the past few years. The exquisite creations from the independent watchmaker have always been highly regarded in the exclusive world of haute horlogerie, but now they...
Shop Now: New Releases in Avi & Co. Watches
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to...
The Luxury Men's Watches on Trend Right Now
Luxury watches, like all other accessories and fashion statements, are subject to a cycle of trends that can fluctuate year to year. Although watches tend to have lengthier trend cycles than some other items, shifting style sensibilities over the years...
Celebrity Watch Sightings: Cannes Film Festival 2026
Every May, celebrities and A-listers from across the globe travel to Cannes, France. This resort town on the French Riviera may be quiet and peaceful during the other eleven months of the year, but as spring flowers bloom, an international...
Red Carpet Jewelry Looks From Diamonds by Avi & Co.
Statement jewelry on the red carpet does not hold back. Celebrities, A-listers and VIPs alike adorn themselves in precious gems from head to toe. And of course, red carpet jewelry is not limited to women. Major household names like Colman...
Sapphires: A Guide to 2026's Luxury Stone
Sapphires are among the world's most coveted gemstones and have captivated human imagination and desire for centuries. They are not only beautiful stones but also symbols of sincerity, wisdom, and spiritual enlightenment. While diamonds often steal the spotlight, sapphires offer...
Industry Insights: Highlights From Watches & Wonders 2026
Every year, the week of Watches and Wonders offers up some of the most exciting days in the horological calendar. Brands from across the globe convene in Geneva, Switzerland, arguably the watchmaking capital of the world. Watches and Wonders is...
Say Hello to Avi & Co.’s Frosted Rainbow Collection
It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires...
The Latest Watch Trends for Women
From the boardroom to the barstool, the luxury watch game can feel like a boys’ club. Watches designed specifically for women sometimes seem like an afterthought in the catalogs of major brands like Rolex, Audemars Piguet, Patek Philippe, and Richard...
If you are a watch collector or horological enthusiast, you might be wondering about the often exclusive and sometimes secretive events that take place in the watch world throughout the year. Some of these events require press credentials to gain...
How to Make Your Dream Watch a Reality in 2026
As we dive headfirst into the new year, there is some magic in the air. We enter 2026 with a sense of possibility, optimism, and potential. We can feel it: This is going to be the year that you make...
Holiday Shopping Dos and Don’ts for Luxury Watches and Jewelry
This holiday season, you have the opportunity to up the ante on the best gift of the year. Investing in a luxury watch or a piece of fine diamond jewelry for a deserving person in your life is the perfect...
Trends Spotted at This Year's Art Basel Miami Event
Every December, Miami Beach has the pleasure and privilege of hosting America’s largest contemporary art fair. We are talking about Art Basel Miami, of course! The Art Basel event is held annually at the Miami Beach Convention Center, and it...
Avi & Co. Makes an Appearance on “Owning Manhattan” Netflix Show
After a successful first season, the Netflix hit Owning Manhattan is back for Season 2. The popular show hit streaming services on Friday, December 5, and it is already dominating on Netflix and viewers from around the world tune in...
We The Best Golf Classic Recap: Milestone Birthdays and Luxury Watches
For a handful of elite South Floridians, DJ Khaled’s annual We The Best Foundation golf tournament is a staple of the social calendar. But this time around, the event is extra special, as it commemorates the milestone 50th birthdays of...
The Best Luxury Watches to Scoop Up This Black Friday
On the day after Thanksgiving, you might be sleeping off a turkey-induced coma and helping yourself to some delicious leftovers. But if you are not taking advantage of the most important day for shopping all year, you might miss out...
The Story Behind Sylvester Stallone's Iconic Blue Sapphire Watch
If you caught actor and filmmaker Sylvester Stallone on Jimmy Fallon or The Kelly Clarkson Show recently, then you might have noticed that he was sporting a major piece of wristwear. Stallone’s eye-catching timepiece is none other than the blue...
Watches With Military Roots for the Veterans In Your Life
Each year, America celebrates Veterans Day on November 11. This federal holiday is a celebration of the incredible courage and bravery displayed by our armed forces as they fight for our values and freedom across the globe. As part of...
Event Recap: Explore The Real Deal Miami Forum x Avi & Co.
On November 5 and 6, Miami’s biggest names in real estate converged on the Mana Wynwood. Why? The Real Deal’s 2025 Miami Forum, of course. With a selection of highly anticipated speakers, lunch and learn sessions, and a luxe expo...
Watches We Are Thankful for in 2025
After scorching summers in New York City, the onset of fall feels like a welcome relief. Cool autumn breezes whip through the metropolitan streets, and orange leaves crunch underfoot. It is the season of cozy sweaters, tailored suits, and leather...
Citrine and Champagne: Celebrating November's Birthstone
Each month of the year has a unique birthstone that celebrates the special qualities of the people born during that month. Nowadays, many months have two birthstones: a more traditional option and a more modern one. For the month of...
Make Halloween Luxe Again With These 4 Watches
If you have ever tried to decorate for October’s hallmark holiday, then you know what we do: Halloween has a luxury problem. In our current day and age, it seems like tacky accessories are swarming the shelves for this spooky...
Editor's Pick: 5 Pieces Perfect for the Dark Elegance Trend
As we head deeper into the autumn months, the dark elegance trend is taking the world by storm. From runways to interior design, dark elegance is all about moody hues, bold shadows, and angular silhouettes. You will see rich, saturated...
Bold Silhouettes for Archtober: 5 Favorite Design-Inspired Watches
Every October, architects and design enthusiasts in New York City celebrate the memorable style, innovative designs, and bold silhouettes that grace the skyline of The Big Apple. This event, which is now entering its 15th year, is known as Archtober....
Vibrant Watches Worthy of Miami's Carnival
When you think of Miami’s annual Carnival festival, you might be picturing boisterous parades, feathered headdresses, neon outfits, and plenty of glitter. You can imagine Caribbean music blaring through oversize speakers, revelers dancing and shimmying in the streets. As the...
Pink Watches to Show Your Support for Breast Cancer Awareness Month
Have you ever wondered what those pink ribbons that you see popping up around the city every October mean? Maybe you have noticed an uptick in 5K runs flooded with blush t-shirts and fuschia accessories. The flood of pink around...
The October Birthstone Edit: Opalescent Watches
Every month of the year is graced with a birthstone (or sometimes two) that has a special significance unique to those dates. Now, we would never pick favorites, but some might argue that certain birthstones are better than others. If...
The Most Viewed Watches on the Avi & Co. Website
When you are shopping for one-of-a-kind timepieces, the most important factor is finding watches that match your personal tastes and preferences. Luxury watches from brands like Patek Philippe, Audemars Piguet, Rolex, and Richard Mille speak for themselves. You do not...
Hottest Style Trends of 2025 and the Watches to Match
We are not always a proponent of following fashion trends too closely, especially when it comes to high-end pieces like your watches and jewelry. After all, you want to invest in timepieces that you can wear for life, not ones...
Luxury Watches Spotted at the 2025 US Open
Every year, A-listers and star athletes around the world flock to New York City for the final Grand Slam tennis tournament of the season. At Flushing Meadows, located in the borough of Queens, you will find unparalleled passion for tennis,...
Seen on the Red Carpet: Our Favorite Celeb Watches of 2025
We catch sight of amazing luxury watches on the streets of Manhattan every so often, but the true hotspots for incredible watch sightings are red carpet events like the Met Gala, Grammys, Oscars, and more. You will also see some...
The Gender-Neutral Watch Trends Dominating This Summer
In 2025, what does it really mean for a watch to be dubbed a men’s or women’s style? The short answer is, not much. As we progress into the 21st century, gendered labels for timepieces have come to signify very...
Set within the vibrant Colorado mountain town known for its adventurous spirit and ritzy glamour, Watch Week Aspen is a must-see event for any horological aficionados. The event was designed to promote camaraderie and collaboration between Aspen’s robust population of...
Event Recap: Avi & Co. in Haute Living Magazine With Camille Fishel
On a gorgeous summer evening on July 16, Haute Living magazine hosted an intimate soiree honoring Camille Fishel, the cover star of the magazine’s 2025 Hamptons Issue. The event oozed Hamptons-chic in every way, from its location in the lush...
Event Recap: Avi & Co. Aspen Sip & Shop
On Tuesday night, anyone lucky enough to grab an invite found themselves at Avi & Co.’s Aspen boutique for an afternoon of fashion and fundraising. Attendees enjoyed refreshments in style while exploring Avi & Co.'s elite collection of fine diamond...
Shop for Watches in Aspen This Summer
One of Colorado’s hottest destinations, Aspen is a city like no other. Perched amidst the majestic Rocky Mountains, Aspen is perhaps best known for world-class skiing during the winter months. You might imagine that the city comes to a grinding...
Watches Spotted at Roland Garros 2025
The French Open, also known as Roland Garros, is one of tennis’s “Big Four” tournaments. In addition to Wimbledon, the US Open, and the Australian Open, Roland Garros is one of the most prestigious titles that a tennis player can...
June Birthstone: Mother of Pearl Watches
Here at Avi & Co., we often joke that those of us born in April have the best birthstone. After all, how can you beat a diamond? But ultimately, every month of the year has a special birthstone with a...
COLLECTOR NOTE
Celebrate the Anniversary of Avi & Co.’s Miami Store Opening Anniversary With a Chic New Watch
It’s time to wish our Miami store a happy birthday! Blow out your candles and make a wish, Miami! On May 4, 2023, we cut the ribbon on our second location: the Avi & Co. Miami Design District boutique! In...
Watches Spotted at the 2025 Cannes Film Festival
Every May, movie stars and celebrities from around the world congregate in the beautiful French Riviera for the renowned Cannes Film Festival. Like so many red carpet events, Cannes is a hotbed of incredible fashion and head-turning style. This prestigious...
