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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Luxury Watches Made for a Night Out on the Town
Luxury timepieces give any look a touch of something special. But sometimes, you are searching for a step above the everyday, a truly elite watch to elevate your ensemble entirely to the next level. In those situations, you need more...
Hone Your Personal Style With Elite Luxury Watches This Fall
Honing your personal style is all about finding the clothes and accessories that speak to you, not necessarily changing with the season. But at the same time, you can lean into current trends without sacrificing the personality at the center...
5 Watches to Wear to Formula 1 in Austin, Texas
The Formula 1 United States Grand Prix 2026 takes place in Austin, Texas, this year on the Circuit of The Americas (COTA) racetrack. The racing will be held over four days, with qualifying and practice rounds beginning on October 22...
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The Noir Edition: Your Favorite Luxury Watches, Now in Black
There is one cardinal rule in fashion, and it is this: Black will never go out of style. Whether via shoes, clothing, purses, or watches, integrating the color black into your wardrobe is a timeless investment that never ceases to...
Jewelry Styling Ideas for an On-Trend Autumn
Autumn comes with its own unique set of trends, ranging from haute couture to everyday apparel. These fashion movements influence the fine jewelry space as well, leading to shifting styles for diamond bracelets, necklaces, earrings, and more. As the leaves...
The Avi & Co. Watch Box: 5 Luxury Timepieces That Collectors Love
The old adage you never get a second chance to make a first impression is one we have likely all heard over the years. But there is something profound in its simplicity. In short, first impressions are everything. We only...
Combinations to Die For: Luxury Watches Meet Diamond Jewelry
A luxury watch on its own makes a striking statement. But why stop there? Combining your high-end timepieces with gorgeous diamond jewelry only elevates an already refined aesthetic, layering even more glamour atop your ensemble. At Avi & Co., our...
Spotted: Watches Worn by NFL Athletes
The NFL preseason has been underway for a few weeks, but the official season opener will play out on Wednesday, September 9 with the Seattle Seahawks hosting the New England Patriots. This matchup is a repeat of the 2026 Super...
Fall and Forever: 5 Watch Styles Worthy of Every Season
As the first tendrils of autumn begin to unfurl, we welcome cooler days and longer nights, crisp mornings and changing foliage. Labor Day weekend marks the unofficial end of summer, and as we transition back into the routines and structure...
How to Style Your Iced Mini Watch: Stacked, Solo, and More
The miniature watch trend is dominating fashion publications and red carpets around the world, as celebrities of all genders embrace smaller silhouettes and subtle details. But just because a watch is small does not mean it has to be forgettable....
Meet Our Latest Addition: The Launch of the Iced Collection Mini
We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection. With a case size of just 26 mm, these stunning watches are petite...
Live From Aspen Watch Week 2026: Event Recap
Watch Week Aspen just wrapped up its annual celebrations, and we are thrilled to report that it was perhaps the best Watch Week yet. Attendance was high and spirits were higher as watch enthusiasts flocked to Colorado’s hottest ski destination...
5 Watches Perfect for a Summer in Aspen
Many of us think of Colorado’s premier luxury ski oasis as a wintertime destination. However, Aspen is full of upscale events and exciting adventures in the summer months as well. When you travel to Aspen during the summer, you do...
Splashy Summer Colors: Bright Luxury Watches by Avi & Co.
We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into...
Soccer-Inspired Watches for FIFA Fans
Spain and Argentina will face off at the FIFA World Cup final on Sunday, July 19. Crushing losses for England and France paved the way for this iconic matchup. Argentina enters the match as the defending champion, after taking home...
Channel the Odyssey With Watches Inspired by Greek Mythology
Christopher Nolan’s The Odyssey lands in theaters this weekend with all of the splashiness and fanfare that one might expect from a movie that is expected to be the blockbuster of the summer. Without a doubt one of the greatest...
Iced-Out Diamond Watches From Top Luxury Brands
Luxury watches from the world’s top brands are already the cream of the crop, showcasing the very best in complications, design, and mechanical engineering. Now, take those elite specimens and add another impressive feature: naturally mined diamonds. All of a...
Ice, Ice Baby: A Guide to Avi & Co.’s Diamond-Pave Timepieces
Gemstones such as rubies, sapphires, and emeralds may be gaining popularity, but diamonds are forever. They are coveted for their beauty and timelessness. The unmatched sparkle that diamond-pave timepieces have when worn around a wrist is distinct. For anyone looking...
Shop Now: New Releases in Avi & Co. Watches
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to...
Famous Musicians and Their Watch Collections
Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to...
Score Big With Sporty Watches at the FIFA World Cup
For those who love soccer, an exciting event is on the horizon. The 2026 FIFA World Cup is kicking off on June 11 and is hosted by the United States, Mexico, and Canada. This year marks the 23rd edition of...
Red, White, and Blue Watches to Celebrate Independence Day
America is celebrating an important birthday this year: the 250th anniversary of the Declaration of Independence. July 4, 2026, marks a quarter-millenium since the thirteen colonies declared their separation from Great Britain. When Britain rejected said declaration, the Revolutionary War...
Meet the Frosted Collection: Luxury Watches by Avi & Co.
Our iconic Frosted Collection is a renowned line within Avi & Co.’s limited edition series of watches. Featuring a unique “frosted” finish on both the case and integrated bracelet, this timepiece maintains the majestic diamond bezel and dial design featured...
Graduation Gift Guide: Discover Diamonds by Avi & Co. Jewelry
Graduation marks a special moment in life, a stepping stone forward into the next chapter. They have succeeded in obtaining a degree, and that piece of paper represents a stunning assortment of accomplishments. From honor roll to dean’s list, Phi...
Graduation Gift Guide: Luxury Watches at Avi & Co.
As spring gives way to summer, an exciting chapter of the year is upon us: graduation season. More likely than not, you know someone who is graduating this year, whether from high school, college, or an advanced degree program. No...
Athletic Meets Aesthetic: Discover Luxury Watches With Rubber Straps
Here at Avi & Co., we know that luxury does not just mean one thing. The world of high-end timepieces is incredibly diverse, reflecting its wide range of collectors and shoppers. Every horological connoisseur wants something slightly different, something that...
Avi & Co.’s Mother’s Day Gift Guide: Luxury Watches She Will Cherish
Mother’s Day, which takes place each year on the second Sunday in May, is an opportunity to celebrate the amazing women in our lives. From the mothers who raised us to the grandmothers who came to every school play to...
Celebrate Spring Hues With Pastel Watches
The snow is melting, buds are forming on tree branches, and daylight savings time has flipped the switch into sun-drenched afternoons and lengthy evenings. To celebrate the onset of spring, we have put together the definitive list of springtime-inspired timepieces...
All In the Family: A Deep Dive Into Avi & Co's Iced Collection
You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our...
Channel Miami Open Aesthetics With Tennis Bracelets and Luxe Watches
The Miami Open is happening in a matter of weeks at the Hard Rock Stadium in Miami Gardens, Florida. Whether or not you are attending the event, this important tennis tournament is sure to be a hotbed of style and...
5 Women's Watches Perfect for Galentine's Day Gifting
This year, it is time to gather the girls for a Galentine’s Day event like no other. The women in our lives are our role models, our shoulders to cry on, and our support systems when challenges inevitably arise. In...
An Inside Look at Bad Bunny's Luxury Watch Collection
Widely considered one of the best rappers of all time, Bad Bunny is credited with bringing Latin American music and Spanish language songs more into the mainstream. Ahead of his scheduled performance at Super Bowl LX on Sunday, February 8,...
The Super Bowl of Luxury Watches: What Watches Are Football Players Wearing?
Super Bowl LX, which will be held in Santa Clara, is just a few days away. Although the Super Bowl will take place at Levi’s Stadium, where the San Francisco 49ers normally play, the two teams competing for the title...
His and Hers Watch Pairings: Find Your Perfect Match
Close your eyes and think of your person. You know the one: She is your soulmate, your partner in life, the person who brings a smile to your face on darkest days. He is your other half, the yin to...
Avi & Co.’s Valentine's Day Gift Guide: Part I
Valentine’s Day is right around the corner, and the season of love is upon us. The big day is not until February 14, but the time to shop for a gift that will rock your partner’s world is right now!...
Editor's Pick: Our Favorite Women's Watches
Did you know that the first wristwatches were actually made for women? While there is debate about the origins of the singular first wristwatch, one thing is for sure: It was made for a woman. Although large wristwatches have come...
5 Watches Perfect for the Apres-Ski Lifestyle
For any powder hounds out there, the apres-ski tradition is just as important as hitting the slopes all morning. Apres-ski begins whenever the lifts stop running (or really, any time after lunch). You have been flying down powdery runs all...
Sporty Watches Perfect for X Games Season
This January, the winter X Games returns to Aspen, Colorado, for its 25th anniversary year. This major milestone event will come with plenty of celebrations, including the usual daring feats of endurance and flair that make the winter X Games...
Avi & Co. Jewelry Guide for the Soft Romance Trend
With the holiday season in the rearview mirror and 2026 upon us, it is time to take a look at this year’s trends and styles. It is also worth noting that, whenever we examine current trends, we do so with...
Breathe Life Into Winter: Seasonal Brights to Warm You Up
The holiday season might be the “most wonderful time of the year,” but as Christmas lights go out and New Year’s celebrations fade into memory, the chilly winter days ahead can seem daunting. Early sunsets and frigid weather make cozy...
Countdown to Midnight: 5 Pieces Worth Bringing With You Into 2026
There might not be snow on the ground, but there is a sense of festive cheer in the air. Why? The countdown to the new year is upon us! As December 31 gives way to January 1, a whole new...
Celebrities Who Own Avi & Co. Watches
Since the early days of Avi & Co., we have prided ourselves on building a rich and diverse family of customers. From watch enthusiasts to international celebrities, our doors are open to anyone who is looking to expand their watch...
2025 Collector's Wrap Up: This Year's Most Notable Pieces
With 2025 behind us, we venture into the new year looking for fresh starts, new ideas, and a dose of hopeful optimism. But there are a few things worth taking with us into this new chapter! The perfect example? The...
Iced Out for the Holiday Season: Diamond Pave Watches
This holiday season, become one with the winter, embracing diamond-set watches that stun from every angle. Luxury watches already make a glamorous statement, but when you add precious gems into the mix, you ascend to a new plane. You can...
Holiday Shopping Dos and Don’ts for Luxury Watches and Jewelry
This holiday season, you have the opportunity to up the ante on the best gift of the year. Investing in a luxury watch or a piece of fine diamond jewelry for a deserving person in your life is the perfect...
Avi & Co. Makes an Appearance on “Owning Manhattan” Netflix Show
After a successful first season, the Netflix hit Owning Manhattan is back for Season 2. The popular show hit streaming services on Friday, December 5, and it is already dominating on Netflix and viewers from around the world tune in...
We The Best Golf Classic Recap: Milestone Birthdays and Luxury Watches
For a handful of elite South Floridians, DJ Khaled’s annual We The Best Foundation golf tournament is a staple of the social calendar. But this time around, the event is extra special, as it commemorates the milestone 50th birthdays of...
Gift Guide for Him: Luxury Watches Over $100,000
Imagine giving him a gift that he will remember for the rest of his life. Whether you are celebrating Christmas or Hanukkah, you wake up virtually vibrating with excitement and anticipation for the moment that it is time to open...
