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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
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Splashy Summer Colors: Bright Luxury Watches by Avi & Co.
We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into...
Soccer-Inspired Watches for FIFA Fans
Spain and Argentina will face off at the FIFA World Cup final on Sunday, July 19. Crushing losses for England and France paved the way for this iconic matchup. Argentina enters the match as the defending champion, after taking home...
Win Big With Luxury Watches Inspired by the Lights of Las Vegas
A city that appears to spring up from the desert heat waves, Las Vegas is an oasis amidst miles and miles of sand. Once you enter the city limits, you will be transported to another world entirely: one of bright...
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Bold, Colorful, and Summery: Shop Vibrant Watches at Avi & Co.
All too often, people associate luxury watches with subdued sophistication, quiet luxury, and understated elegance. But for those who are fully immersed in the horological sphere, it is no secret that colorful watches are rising in popularity. More and more,...
September Birthstone: Sapphire and Blue Watches
There is a birthstone for every month of the year, but few are as precious as sapphires. Those born in the month of September are lucky enough to call these gorgeous gems their birthstone. Some months have a few different...
Shop Now: New Releases in Avi & Co. Watches
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to...
Father's Day Gift Guide Part II: Luxury Watches to Make His Day
If you are shopping for the perfect Father’s Day gift, you have landed in the right place. This year, we have broken down our Father’s Day Gift Guide into two parts so that you have the chance to discover even...
Red, White, and Blue Watches to Celebrate Independence Day
America is celebrating an important birthday this year: the 250th anniversary of the Declaration of Independence. July 4, 2026, marks a quarter-millenium since the thirteen colonies declared their separation from Great Britain. When Britain rejected said declaration, the Revolutionary War...
Meet the Frosted Collection: Luxury Watches by Avi & Co.
Our iconic Frosted Collection is a renowned line within Avi & Co.’s limited edition series of watches. Featuring a unique “frosted” finish on both the case and integrated bracelet, this timepiece maintains the majestic diamond bezel and dial design featured...
Shop the May Birthstone: Emerald and Green Watches
Every month of the year has a special gemstone meant to reflect and celebrate those born during that month. In May, the stunning green emerald takes center stage, a gorgeous gesture toward the budding trees and springtime glow of this...
Sapphires: A Guide to 2026's Luxury Stone
Sapphires are among the world's most coveted gemstones and have captivated human imagination and desire for centuries. They are not only beautiful stones but also symbols of sincerity, wisdom, and spiritual enlightenment. While diamonds often steal the spotlight, sapphires offer...
Blooming Gardens: Floral Styles for Springtime Flair
Bloom with confidence this spring when you show off floral fashions from Avi & Co. Discover a bouquet of stunning styles in our three bespoke showrooms this year. From luxury watches to fine diamond jewelry, our floral-inspired selections are romantic...
Editor's Pick: Springtime Styles for Luxury Watches and Jewelry
From Aspen to Manhattan, spring is on the horizon. The piles of snow along the New York City sidewalks are melting into shimmering puddles, and crocuses are beginning to push through the ground in Central Park. The world feels poised...
A Luxurious Spin on Green Watches for St. Patrick's Day
Irish heritage or not, St. Patrick’s Day provides an unmatched opportunity for food, fun, and celebration. From the streets of New York to the Chicago River, cities across the United States press pause on the everyday hustle and bustle to...
Channel Miami Open Aesthetics With Tennis Bracelets and Luxe Watches
The Miami Open is happening in a matter of weeks at the Hard Rock Stadium in Miami Gardens, Florida. Whether or not you are attending the event, this important tennis tournament is sure to be a hotbed of style and...
Celebrities Who Own Avi & Co. Watches
Since the early days of Avi & Co., we have prided ourselves on building a rich and diverse family of customers. From watch enthusiasts to international celebrities, our doors are open to anyone who is looking to expand their watch...
Iced Out for the Holiday Season: Diamond Pave Watches
This holiday season, become one with the winter, embracing diamond-set watches that stun from every angle. Luxury watches already make a glamorous statement, but when you add precious gems into the mix, you ascend to a new plane. You can...
Trends Spotted at This Year's Art Basel Miami Event
Every December, Miami Beach has the pleasure and privilege of hosting America’s largest contemporary art fair. We are talking about Art Basel Miami, of course! The Art Basel event is held annually at the Miami Beach Convention Center, and it...
The December Birthstone Edit: Turquoise and Tanzanite
Happy birthday month, December babies! When your birthday is smack in the middle of the holiday season, you might as well embrace an entire month’s worth of celebration, right? So go ahead, treat yourself. Whether that looks like cutting yourself...
Holiday Gift Guide: The Top 5 Watches for That Special Someone
Looking to infuse the holiday season with a little bit of romance? Choosing the perfect gift for that special someone in your life can take the holidays to the next level. A thoughtful, personal present shows them that you care...
The Story Behind Sylvester Stallone's Iconic Blue Sapphire Watch
If you caught actor and filmmaker Sylvester Stallone on Jimmy Fallon or The Kelly Clarkson Show recently, then you might have noticed that he was sporting a major piece of wristwear. Stallone’s eye-catching timepiece is none other than the blue...
Event Recap: Explore The Real Deal Miami Forum x Avi & Co.
On November 5 and 6, Miami’s biggest names in real estate converged on the Mana Wynwood. Why? The Real Deal’s 2025 Miami Forum, of course. With a selection of highly anticipated speakers, lunch and learn sessions, and a luxe expo...
Citrus Hues for Year-Round Style
Fashion trends come and go, but adding a splash of color to your wardrobe with zesty citrus hues will always be in style. Runways in 2025 showed off these vibrant colors with unexpected pastel pairings, but there is no question...
Pink Watches to Show Your Support for Breast Cancer Awareness Month
Have you ever wondered what those pink ribbons that you see popping up around the city every October mean? Maybe you have noticed an uptick in 5K runs flooded with blush t-shirts and fuschia accessories. The flood of pink around...
8 of the Most Expensive Watches Sold: What Makes Them So Valuable?
The price on the tag of a luxury watch is just one of many factors that make it special. Its history, horological impact, legacy, and brand name are a few other considerations. You will also want to look at complications,...
The Avi & Co. Hue Collection: Bright Colors for Any Season
Here at Avi & Co., we do not want to be like everybody else. We think standing out from the crowd is a compliment, not something to be afraid of. We believe that being a leader is far better than...
Travel the World With Watches: A Timepiece for Every Destination
Every summer, we see the world’s jet-setters making their way to airports around the globe. Whether you are headed on a romantic getaway sunning on the beaches of Mallorca, an adventurous trek through the mountains of Nepal, or a cosmopolitan...
How to Find the Right Watch for You
Whether you’re just starting your luxury watch collection or looking for that elusive piece you want to wear every day, finding your “holy grail” watch can be a journey in and of itself. You need a timepiece that complements your...
Luxe Watches That You Can Wear Like Jewelry
When most people think of watches, they first think of their time-telling abilities. Of course, this is what sets watches apart from any other type of accessory: They are equal parts functional and fashionable. These days, an uptick in aesthetics-first...
Red, White, and Blue Watches for Independence Day
On July 4 each year, America celebrates the anniversary of its independence from Britain. To honor this incredible milestone, cities across the country host parades, fireworks displays, free concerts, and other displays of patriotism. Neighborhoods join together for block parties...
Celebrate July Birthdays With Rubies and Red Watches
Those of us who were born in July are lucky enough to lay claim to the coveted ruby as our birthstone. These durable, vibrant stones have been renowned for centuries as one of the most beautiful gems on Earth. In...
Summer Vacation: Watches to Add to Your Travel Packing List
The sun is out, the sky is blue, and summer is in the air. All around the world, people are packing their bags and jetting off on scintillating summer adventures. Where are you heading this year? Will you be sunning...
The Top 5 Luxury Watches for Wellness
When you think of “watches for wellness,” many people imagine a smartwatch. Maybe your sister, who’s training for the NYC marathon this fall, wears a Garmin to track her mileage. Maybe your coworkers are constantly comparing their step counts on...
Graduation Gift Guide: Hats Off to the Class of 2025
Are you or someone close to you graduating this season? Graduation is one of the most exciting moments in many people’s lives, and it represents an incredible achievement in one’s academic and career pursuits. Maybe your brother just defended his...
COLLECTOR NOTE
Celebrate the Anniversary of Avi & Co.’s Miami Store Opening Anniversary With a Chic New Watch
It’s time to wish our Miami store a happy birthday! Blow out your candles and make a wish, Miami! On May 4, 2023, we cut the ribbon on our second location: the Avi & Co. Miami Design District boutique! In...
A Day in the Life of a Luxury Watch Owner
Luxury watch enthusiasts come from every corner of the world to explore the incredible selection of globally renowned brands at Avi & Co. We have made a name for ourselves as purveyors of a vast selection of everything from new-age...
Pastel Watches Perfect for Springtime
In the words of The Devil Wears Prada’s Miranda Priestly: “Florals for spring? Groundbreaking.” You might be thinking that pastels fall into the same category. Are they overdone? Basic? Out of style? To that, we respond with a resounding No!...
Mother’s Day Gift Guide: Luxury Watches and Jewelry for Mom
Mother’s Day, which falls annually on the second Sunday in May, is a chance to celebrate all of the hard work that our mothers have done and continue to do to raise us, love us, and support us at every...
Go Green: Watches to Celebrate Earth Day
Celebrated each year on April 22, Earth Day is a chance to raise awareness about environmental issues and take action to support our natural environment. The first Earth Day was held in 1970 and was brought about by Senator Gaylord...
Collect a Rainbow of Watches: This Year’s Hottest Hues
For centuries, rainbows have been powerful symbols of hope, promise, and renewal. As the sun filters through misty air after a rainstorm, light refracts through water droplets to create a reflective prism of color, often in an arched shape. Myths...
Maximalist Style: The Large Watch Faces Making Waves
Looking for a luxury watch that makes a bold statement? You’re in the right place. Here at Avi & Co., we’re crazy about the oversize watch trend that has been taking over runways and street wear around the world. We...
New York City is home to numerous cultural attractions and events – and whether you are a tourist or a local, dressing the part is a big piece of this global city’s atmosphere. Take a walk down any avenue, and...
Hues of Love: Pink and Red Timepieces for Valentine's Day
Love is in the air as Valentine’s Day approaches – so don’t be a stick in the mud! Showcase your spirit on this special holiday with watches in the perfect pink and red hues. Whether you’re shopping for a gift...
Life Events That Deserve a Wristwatch
There are some moments in life that stand out above the rest. From graduations to milestone birthdays to wedding days, we honor these moments with toasts, celebrations, and… yes, gifts. When you’re celebrating one of these major accomplishments in life,...
January’s Birthstone: A Spotlight on Garnet Watches and Accessories
As we kick off January with New Year’s Day, the first month of the year signifies a time for growth, rebirth, and rejuvenation. Coming off a busy holiday season, January allows us to center ourselves and focus on our goals...
Celebrity Watches You Can Actually Buy
With their A-list status and name recognition, celebrities often serve as walking advertisements for their favorite luxury watches. While not every celeb has a vast watch collection, there are a select few individuals who truly stand out as some of...
Floyd Mayweather's Hue Collection Watches
Every once in a while, a celebrity falls in love with a luxury watch brand, creating a lasting legacy of showcasing elite, upscale pieces. In the case of Floyd Mayweather, the American boxing professional and promoter, that brand is Avi...
Icy Watches for Your Winter Wardrobe
Whether you are jetting off to warmer parts to soak up some sun this winter or you are staying put to enjoy snow days and sweater weather, the coldest season of the year will soon be upon us. You know...
