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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Equestrian-Inspired Watches for the Melbourne Cup and Beyond
Since 1861, the nation of Australia has come to a halt every year on the first Tuesday in November. The reason? The Melbourne Cup, an annual Group 1 Thoroughbred race held at the Flemington Racecourse. Its cultural impact is so...
5 Watches to Wear to Formula 1 in Austin, Texas
The Formula 1 United States Grand Prix 2026 takes place in Austin, Texas, this year on the Circuit of The Americas (COTA) racetrack. The racing will be held over four days, with qualifying and practice rounds beginning on October 22...
Star-Studded Glamour: Luxury Watches Spotted at the 2026 Emmy Awards
The 2026 Emmy Awards unfolded with much fanfare as gold statuettes were passed out to the best of the best in various television categories. Often dubbed the “Oscars of TV,” the Emmys celebrates artistic and technical achievements in television. This...
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Spotted: Watches Worn by NFL Athletes
The NFL preseason has been underway for a few weeks, but the official season opener will play out on Wednesday, September 9 with the Seattle Seahawks hosting the New England Patriots. This matchup is a repeat of the 2026 Super...
Tennis-Inspired Jewelry to Wear to the US Open
Our favorite time of the year in New York City is right around the corner. While some people might gravitate toward the buzzy excitement of the New York City Marathon in November or the snowflake-studded beauty of Manhattan at Christmastime,...
Soccer-Inspired Watches for FIFA Fans
Spain and Argentina will face off at the FIFA World Cup final on Sunday, July 19. Crushing losses for England and France paved the way for this iconic matchup. Argentina enters the match as the defending champion, after taking home...
Channel the Odyssey With Watches Inspired by Greek Mythology
Christopher Nolan’s The Odyssey lands in theaters this weekend with all of the splashiness and fanfare that one might expect from a movie that is expected to be the blockbuster of the summer. Without a doubt one of the greatest...
Luxury Watches Spotted at the 2026 Met Gala
On May 4, all eyes were on the Metropolitan Museum of Art in New York City, where the annual Met Gala takes place. This exclusive, invite-only event is presided over by Vogue’s longtime editor-in-chief, Anna Wintour. The highlight, of course,...
Luxury Watches Spotted at the 2026 Oscars
The 2026 Academy Awards ceremony dominated broadcast television last night with a stunning and emotional show hosted by Conan O’Brien himself. While the Oscars often receive flak for the lengthy showtime and frequent lulls, seeing the faces behind the world’s...
Sporty Watches Perfect for X Games Season
This January, the winter X Games returns to Aspen, Colorado, for its 25th anniversary year. This major milestone event will come with plenty of celebrations, including the usual daring feats of endurance and flair that make the winter X Games...
Luxury Watches Spotted at the 2026 Golden Globes
The 83rd annual Golden Globes awards ceremony took place on January 11, 2026, at the Beverly Hilton. Each year, this exciting kickoff to awards season celebrates excellence in film and television. Plus, this year, we saw the first iteration of...
DJ Khaled's Birthday Presents to Nicole Tuck: Elite Diamonds by Avi & Co. Creations
If you have been perusing celebrity Instagram lately, then you have surely noticed DJ Khaled’s glitzy gifts for his wife’s 50th birthday. Nicole Tuck and DJ Khaled have been together for years and share two sons, Asahd and Aalam. This...
Avi & Co. Makes an Appearance on “Owning Manhattan” Netflix Show
After a successful first season, the Netflix hit Owning Manhattan is back for Season 2. The popular show hit streaming services on Friday, December 5, and it is already dominating on Netflix and viewers from around the world tune in...
The Story Behind Sylvester Stallone's Iconic Blue Sapphire Watch
If you caught actor and filmmaker Sylvester Stallone on Jimmy Fallon or The Kelly Clarkson Show recently, then you might have noticed that he was sporting a major piece of wristwear. Stallone’s eye-catching timepiece is none other than the blue...
The Top 5 Watches We Have Spotted NBA Players Wearing
If you have had your eyes trained on the NBA Draft over the summer, this year’s All-Star game, or even the previous season’s finals, then you have almost certainly spotted luxury watches strapped around the wrists of your favorite basketball...
Fall Watch Trends Spotted at New York Fashion Week
From the runways to oft-photographed street style, New York Fashion Week is a hotbed of enviable looks. This exciting event happens twice a year, in February and September, and each time, we look forward to it with an eagerness that...
Luxury Watches Spotted at the 2025 US Open
Every year, A-listers and star athletes around the world flock to New York City for the final Grand Slam tennis tournament of the season. At Flushing Meadows, located in the borough of Queens, you will find unparalleled passion for tennis,...
Seen on the Red Carpet: Our Favorite Celeb Watches of 2025
We catch sight of amazing luxury watches on the streets of Manhattan every so often, but the true hotspots for incredible watch sightings are red carpet events like the Met Gala, Grammys, Oscars, and more. You will also see some...
Watches Inspired by the Biggest Blockbusters of the Summer
Summer is the perfect time to escape the heat and spend a couple of hours in a cool, dark movie theater. Sip on a syrupy soda, feeling the bubbles burst on your tongue. Crunch your way through a bag of...
Watches Spotted at Roland Garros 2025
The French Open, also known as Roland Garros, is one of tennis’s “Big Four” tournaments. In addition to Wimbledon, the US Open, and the Australian Open, Roland Garros is one of the most prestigious titles that a tennis player can...
Watches Spotted at the 2025 Cannes Film Festival
Every May, movie stars and celebrities from around the world congregate in the beautiful French Riviera for the renowned Cannes Film Festival. Like so many red carpet events, Cannes is a hotbed of incredible fashion and head-turning style. This prestigious...
Best Luxury Watches From the 2025 Met Gala
The Met Gala, hosted annually on the first Monday in May by Vogue’s Anna Wintour, has rightfully been dubbed the biggest night in fashion. The exclusive, invite-only event draws in the rich and famous from around the globe. These A-listers...
Luxury Watches Featured in TV Shows
Do television shows really have the budget for luxury timepieces? The answer seems to be a resounding yes. Many of television’s favorite heroes and villains have made their marks with luxury watches that help define their character in the minds...
Celebrities With the Best Watch Collections
When it comes to luxury watches, not just anyone can get their hands on the cream of the crop. It takes money, patience, effort, and sometimes even a little bit of star status to amass a collection of upscale timepieces...
Spotted on Social Media: Luxury Watches
In today’s modern world, many watch collectors among us are taking to social media to show off their wares. From celebrities to fashion influencers, these tastemakers set the tone for style and elevate certain timepieces to an elite and coveted...
Celebrity Watches You Can Actually Buy
With their A-list status and name recognition, celebrities often serve as walking advertisements for their favorite luxury watches. While not every celeb has a vast watch collection, there are a select few individuals who truly stand out as some of...
Floyd Mayweather's Hue Collection Watches
Every once in a while, a celebrity falls in love with a luxury watch brand, creating a lasting legacy of showcasing elite, upscale pieces. In the case of Floyd Mayweather, the American boxing professional and promoter, that brand is Avi...
The 7 Most Iconic Watches From Movies – Plus, Where to Get Your Own Luxury Timepieces
In our everyday lives, we use accessories like luxury watches to signify our commitment to taste, style, and elegance. In the movies, watches are no different – they tell the audience crucial information about the character sporting each timepiece. They...
Prague’s Orloj: The Curse of the Prague Clock
Haunted houses riddled with ghosts and items moving on their own accord seem plausible, but a haunted clock seems a bit unusual. People have told stories about broken watches or clocks that ticked when someone passed. Whether or not they...
Luxury Timepieces Perfect for a Miami Design District Tan Line
Best known for its immaculate beaches, bustling nightlife, and art deco architecture, Miami is also the epitome of an exclusive lifestyle. Florida’s most seductive city has a style all its own. With the constant heat of Florida, everyone tends to...
Billboard Latin Music Week: Avi & Co.’s Hot Miami Event
From October 14 to 18, Miami played host to one of the most important events in Latin Music: Billboard’s Latin Music Week. This year marked the 35th iteration of this culturally and sonically rich event, and the lineup featured big...
Celebrities Who Love the Patek Philippe Nautilus
When you think about celebrity fashion culture, there are probably a few key elements that come to mind: luxury, wealth, and trend-setting, for starters. In this day and age, celebrities are the kings and queens of gorgeous and glamorous fashion....
Luxury Watches Spotted at the US Open
For tennis aficionados around the world, the US Open is a legendary event. One of tennis’ four grand slam tournaments, the US Open takes place in New York City – in Queens, to be exact – at Arthur Ashe Stadium...
Luxury Watches Spotted at New York Fashion Week
New York Fashion Week, or NYFW, might sound like a strictly annual event, but as luck would have it, we get multiple fashion weeks in the Big Apple each and every year. In February, world-class designers bring their Fall and...
Luxury Watches Spotted at the 2024 Olympics
It seems like the whole world visited France this summer to watch the 2024 Olympic games take place in Paris – and with countless A-list celebrities from around the globe descending on the Olympic arenas, watch-spotting opportunities were at their...
Avi & Co.’s Top 3 Favorite Watch Collaborations
There’s no doubt that luxury watch brands love to collaborate with companies, athletes, and celebrities that they admire. Brands like Richard Mille, Audemars Piguet, and Rolex are always looking for fresh points of view. They enjoy partnering with like-minded people...
Any avid watch collector knows that the tennis world has a longstanding love affair with luxury timepieces – and it’s not just the players who love heritage watchmakers like Audemars Piguet, Patek Philippe, and Rolex. Countless celebrities flock to the...
Luxury Watch Expert and Rolex Author, Giorgia Mondani
Luxury watch expert Giorgia Mondani is a fresh, strong face in the watch world. With the support of her husband and parents, she discovered a new way to do business in the watch industry. A Renaissance woman, Giorgia published watch...
Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!
In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the...
Did You See Bad Bunny’s Bling at the 2023 Billboard Latin Music Awards?
The 2023 Billboard Latin Music Awards took place on October 5, 2023, in Coral Gables, Florida. The King of Latin Trap and 3-time Grammy Award winner Bad Bunny exuded nobility at the ceremony. He was nominated for 15 awards, tied...
Luxury Watch Brands Step Out of Their Comfort Zone
Businesses are allowing more of an expressive dress code, accepting brighter colors in formal situations. Not only are colorful dials aesthetically pleasing, but they create stunning photos. Social media has played a larger role in luxury watch brands and trends....
Father’s Day Watch Stories and Gifts for Dad
At Avi & Co., we are celebrating Father’s Day with luxurious gifts for dad that can be passed down for generations. Our CEO and founder, Avi Hiaeve, grew up surrounded by watches and jewelry. He worked at his dad’s jewelry...
Upcoming Watch Trade Shows and Conventions & Why They’re Important
As a watch enthusiast, attending watch trade shows and conventions are thoroughly engaging. Tradeshows have everything: watches, accessories, and even software. “The importance of trade shows,” Avi & Co.’s Sales Manager Roman Sionov says, “is that it gives you an...
Two of the Most Iconic Celebrity Watches Sold at Auction
People enjoy noticing what other celebrities are wearing on red carpets and in their day-to-day lives. Collectors love when one of those items makes its way to an auction house. Like Elizabeth Taylor and her Serpenti watch, the timepiece becomes...
Richard Mille and Diamonds and Avi, Oh My: Floyd Mayweather’s Watch Collection
It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries! Mayweather had the opportunity to speak with...
Top Luxury Watches and Their Athlete Ambassadors
Tennis Professional Serena Williams One of the best tennis players and most famous professional athletes, Serena Williams has won 23 Grand Slam titles, more than any other woman or man. Her sister Venus and she have also won 14 Grand...
Spending Time with Watch Author and Collector Matt Hranek
A Man and His Watch tells the stories of coveted watches from around the world. Author Matt Hranek conducts interviews about historic and never-before-told watch stories from Paul Newman’s Rolex Daytona to Omega Moon watches, Sylvester Stallone’s Rolex Submariner, and...
The Best Summer Movies & Their Watches
Summers are all about relaxing on the beach, drinking margaritas by the pool, and having romantic picnics by the lake. However, on those unfortunate rainy days, we love to sit inside with a movie that we can recite from beginning...
