THE PIECE
The Unique Beauty of Yellow Diamond Jewelry
What Makes Yellow Diamonds Special
Blogs & News
Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Jewelry With an Edge: How Diamonds by Avi & Co. Is Reinventing Modern Style
You might know Avi & Co. best as Manhattan’s trusted luxury watch seller, helping A-list clients get their hands on the hottest timepieces on the market today. But did you know that we have also been working in the jewelry...
Fall Watch Trends Spotted at New York Fashion Week
From the runways to oft-photographed street style, New York Fashion Week is a hotbed of enviable looks. This exciting event happens twice a year, in February and September, and each time, we look forward to it with an eagerness that...
Layer Like a Pro: How to Style These Luxury Pieces From Diamonds by Avi & Co.
If you have been following current style trends in the world of diamond jewelry, then you have surely noticed that It Girls around the world are no longer wearing just one necklace. Layering your necklaces (and bracelets, too!) is all...
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Citrus Hues for Year-Round Style
Fashion trends come and go, but adding a splash of color to your wardrobe with zesty citrus hues will always be in style. Runways in 2025 showed off these vibrant colors with unexpected pastel pairings, but there is no question...
Event Recap: Avi & Co. in Haute Living Magazine With Camille Fishel
On a gorgeous summer evening on July 16, Haute Living magazine hosted an intimate soiree honoring Camille Fishel, the cover star of the magazine’s 2025 Hamptons Issue. The event oozed Hamptons-chic in every way, from its location in the lush...
Luxe Watches That You Can Wear Like Jewelry
When most people think of watches, they first think of their time-telling abilities. Of course, this is what sets watches apart from any other type of accessory: They are equal parts functional and fashionable. These days, an uptick in aesthetics-first...
The diamond industry has been represented numerous times in pop culture, from Adam Sandler’s 2019 film Uncut Gems to the 2022 documentary Nothing Lasts Forever. But many people are wondering about the same question: What is the difference between lab-grown...
Say “I Do” to an Avi & Co. Engagement Ring
In the course of our relationships, we ask each other countless questions. What’s your name? Can I get your number? Where do you want to eat tonight? Did you pay the phone bill? What do you want for Christmas? What...
Valentine's Day Gift Guide: Luxury Watches and Jewelry for That Special Someone
With the day of love right around the corner, it’s the perfect time to start shopping for that special someone in your life. Whether you are celebrating a budding new relationship or a lasting commitment that is tried and true,...
January’s Birthstone: A Spotlight on Garnet Watches and Accessories
As we kick off January with New Year’s Day, the first month of the year signifies a time for growth, rebirth, and rejuvenation. Coming off a busy holiday season, January allows us to center ourselves and focus on our goals...
Avi & Co., New York City’s Luxury Watch Retailer
Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom...
Isa Grutman Jewelry: Shop Avi & Co.’s Jewelry Collection Partnership
Avi & Co. has taken the watch industry by storm. With our limited edition diamond-pave luxury timepieces as well as custom, GIA-certified jewelry creations for celebrities such as Maluma, Drake, and The Brooklyn Nets, the future looks bright. Now, Avi...
Avi & Co. Billboard Unveiled in the Heart of New York City
Picture it: you’re driving down 36th Street toward the Midtown Tunnel. On your trip, you see an epic Avi & Co. billboard featuring pristine-cut jewelry surrounded by a beautiful diamond-pave timepiece. This is the view that Avi Hiaeve, CEO of...
Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!
In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the...
Richard Mille and Diamonds and Avi, Oh My: Floyd Mayweather’s Watch Collection
It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries! Mayweather had the opportunity to speak with...
