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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Star-Studded Glamour: Luxury Watches Spotted at the 2026 Emmy Awards
The 2026 Emmy Awards unfolded with much fanfare as gold statuettes were passed out to the best of the best in various television categories. Often dubbed the “Oscars of TV,” the Emmys celebrates artistic and technical achievements in television. This...
Spotted: Watches Worn by NFL Athletes
The NFL preseason has been underway for a few weeks, but the official season opener will play out on Wednesday, September 9 with the Seattle Seahawks hosting the New England Patriots. This matchup is a repeat of the 2026 Super...
Meet the Pink Tourbillon: A Spotlight on the Richard Mille 38-02 Bubba Watson
Every so often, a truly incredible timepiece comes through our doors here at Avi & Co. We recently acquired one of Richard Mille’s undisputed most desirable creations: the RM 38-02 Tourbillon Bubba Watson, an incredibly limited and visually distinctive collector’s...
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Famous Musicians and Their Watch Collections
Do famous musicians really have great watch collections? Luxury watches are a staple accessory for the world’s elite, from first-class athletes to Hollywood stars. Many famous musicians are also avid watch collectors. For those who spend their lives dedicated to...
This Year on the Green: Watches Worn by Famous Golfers
With a long tradition of style and sportsmanship, golf stands out as one of the world’s premier sports for those who are willing to put in the time and effort to truly excel. From enjoying a round of eighteen holes...
Celebrity Watch Sightings: Tribeca Film Festival 2026
From June 3 through June 14, Hollywood stars made their presence known in New York City for the Tribeca Film Festival. This glamorous event features screenings of feature films as well as numerous talks, panels, games, art, and other immersive...
Channel Celebrity Style With a Touch of Frost: Re-Introducing Avi & Co.’s Frosted Collection
Whether you are shopping for yourself or for someone special, Avi & Co. is your destination for decadent, luxurious timepieces that elevate an entire wardrobe. From sleek, sporty chronographs to gem-set, sparkling marvels, we have elite watches for every palate....
Celebrity Watch Sightings: Cannes Film Festival 2026
Every May, celebrities and A-listers from across the globe travel to Cannes, France. This resort town on the French Riviera may be quiet and peaceful during the other eleven months of the year, but as spring flowers bloom, an international...
Red Carpet Jewelry Looks From Diamonds by Avi & Co.
Statement jewelry on the red carpet does not hold back. Celebrities, A-listers and VIPs alike adorn themselves in precious gems from head to toe. And of course, red carpet jewelry is not limited to women. Major household names like Colman...
Luxury Watches Spotted at the 2026 Met Gala
On May 4, all eyes were on the Metropolitan Museum of Art in New York City, where the annual Met Gala takes place. This exclusive, invite-only event is presided over by Vogue’s longtime editor-in-chief, Anna Wintour. The highlight, of course,...
A Glimpse into Richard Mille's Roster of Brand Ambassadors
Luxury watch brand Richard Mille is a relative newcomer to the horological world. The company was founded in 1999 and released its first impressive timepiece, the RM 001 Tourbillon, at the famed Baselworld show in 2001. Richard Mille is known...
A Deep Dive Into Aryna Sabalenka’s Engagement Style: Oval-Cut Diamond Rings
Belarusian tennis star Aryna Sabalenka recently announced her engagement to longtime boyfriend Georgios Frangulis, and as with many celebrity engagements, all eyes turned toward her stunning diamond ring. Sabalenka, however, is going a step further than most athletes and has...
Luxury Watches Spotted at the 2026 Oscars
The 2026 Academy Awards ceremony dominated broadcast television last night with a stunning and emotional show hosted by Conan O’Brien himself. While the Oscars often receive flak for the lengthy showtime and frequent lulls, seeing the faces behind the world’s...
Watches Worn by U.S. Presidents
For centuries, wrist watches have been embraced by the governing elite as symbols of class, taste, wealth, and power. United States presidents are no exception, carefully choosing their accessories to honor tradition as well as to celebrate technological innovation and...
An Inside Look at Bad Bunny's Luxury Watch Collection
Widely considered one of the best rappers of all time, Bad Bunny is credited with bringing Latin American music and Spanish language songs more into the mainstream. Ahead of his scheduled performance at Super Bowl LX on Sunday, February 8,...
Luxury Watches Spotted at the 2026 Grammys
The 2026 Grammys, hosted at the Crypto.com Arena in Los Angeles, are one of the year’s biggest nights in music. This past Sunday, artists from across the country traveled to California’s celebrity hotspot to enjoy incredible performances and cheer on...
Luxury Watches Spotted at the 2026 Golden Globes
The 83rd annual Golden Globes awards ceremony took place on January 11, 2026, at the Beverly Hilton. Each year, this exciting kickoff to awards season celebrates excellence in film and television. Plus, this year, we saw the first iteration of...
Celebrities Who Own Avi & Co. Watches
Since the early days of Avi & Co., we have prided ourselves on building a rich and diverse family of customers. From watch enthusiasts to international celebrities, our doors are open to anyone who is looking to expand their watch...
DJ Khaled's Birthday Presents to Nicole Tuck: Elite Diamonds by Avi & Co. Creations
If you have been perusing celebrity Instagram lately, then you have surely noticed DJ Khaled’s glitzy gifts for his wife’s 50th birthday. Nicole Tuck and DJ Khaled have been together for years and share two sons, Asahd and Aalam. This...
The Story Behind Sylvester Stallone's Iconic Blue Sapphire Watch
If you caught actor and filmmaker Sylvester Stallone on Jimmy Fallon or The Kelly Clarkson Show recently, then you might have noticed that he was sporting a major piece of wristwear. Stallone’s eye-catching timepiece is none other than the blue...
The Top 5 Watches We Have Spotted NBA Players Wearing
If you have had your eyes trained on the NBA Draft over the summer, this year’s All-Star game, or even the previous season’s finals, then you have almost certainly spotted luxury watches strapped around the wrists of your favorite basketball...
Seen on the Red Carpet: Our Favorite Celeb Watches of 2025
We catch sight of amazing luxury watches on the streets of Manhattan every so often, but the true hotspots for incredible watch sightings are red carpet events like the Met Gala, Grammys, Oscars, and more. You will also see some...
Luxury Watches Featured in TV Shows
Do television shows really have the budget for luxury timepieces? The answer seems to be a resounding yes. Many of television’s favorite heroes and villains have made their marks with luxury watches that help define their character in the minds...
Celebrities With the Best Watch Collections
When it comes to luxury watches, not just anyone can get their hands on the cream of the crop. It takes money, patience, effort, and sometimes even a little bit of star status to amass a collection of upscale timepieces...
Spotted on Social Media: Luxury Watches
In today’s modern world, many watch collectors among us are taking to social media to show off their wares. From celebrities to fashion influencers, these tastemakers set the tone for style and elevate certain timepieces to an elite and coveted...
Celebrity Watches You Can Actually Buy
With their A-list status and name recognition, celebrities often serve as walking advertisements for their favorite luxury watches. While not every celeb has a vast watch collection, there are a select few individuals who truly stand out as some of...
Floyd Mayweather's Hue Collection Watches
Every once in a while, a celebrity falls in love with a luxury watch brand, creating a lasting legacy of showcasing elite, upscale pieces. In the case of Floyd Mayweather, the American boxing professional and promoter, that brand is Avi...
Billboard Latin Music Week: Avi & Co.’s Hot Miami Event
From October 14 to 18, Miami played host to one of the most important events in Latin Music: Billboard’s Latin Music Week. This year marked the 35th iteration of this culturally and sonically rich event, and the lineup featured big...
Celebrities Who Love the Patek Philippe Nautilus
When you think about celebrity fashion culture, there are probably a few key elements that come to mind: luxury, wealth, and trend-setting, for starters. In this day and age, celebrities are the kings and queens of gorgeous and glamorous fashion....
Avi & Co., New York City’s Luxury Watch Retailer
Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom...
Any avid watch collector knows that the tennis world has a longstanding love affair with luxury timepieces – and it’s not just the players who love heritage watchmakers like Audemars Piguet, Patek Philippe, and Rolex. Countless celebrities flock to the...
Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!
In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the...
From the Big Apple to the Design District
Trying to grab Avi is like trying to catch a cheetah. He’s always on the move: flying from the Big Apple to the Design District, in business meetings, appointments with customers, and spending time with his family. How are you...
Two of the Most Iconic Celebrity Watches Sold at Auction
People enjoy noticing what other celebrities are wearing on red carpets and in their day-to-day lives. Collectors love when one of those items makes its way to an auction house. Like Elizabeth Taylor and her Serpenti watch, the timepiece becomes...
Richard Mille and Diamonds and Avi, Oh My: Floyd Mayweather’s Watch Collection
It’s no surprise that former American boxer Floyd Mayweather’s watch collection is extensive and modified with diamonds. 15 major world championships and an undefeated record, Mayweather worked hard to indulge in life’s luxuries! Mayweather had the opportunity to speak with...
