THE PIECE
The Unique Beauty of Yellow Diamond Jewelry
What Makes Yellow Diamonds Special
Blogs & News
Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Spotted: Watches Worn by NFL Athletes
The NFL preseason has been underway for a few weeks, but the official season opener will play out on Wednesday, September 9 with the Seattle Seahawks hosting the New England Patriots. This matchup is a repeat of the 2026 Super...
The First-Time Watch Owner's Guide to Entry-Level Timepieces
The first time you purchase a luxury watch is a momentous occasion. Some buyers are looking for an investment piece, while others are seeking to celebrate a milestone in their careers, relationships, or another important area of life. In many...
Graduation Gift Guide: Luxury Watches at Avi & Co.
As spring gives way to summer, an exciting chapter of the year is upon us: graduation season. More likely than not, you know someone who is graduating this year, whether from high school, college, or an advanced degree program. No...
21 STORIES · SHOWING 1-21
If you are a watch collector or horological enthusiast, you might be wondering about the often exclusive and sometimes secretive events that take place in the watch world throughout the year. Some of these events require press credentials to gain...
Affordable Luxury Watches to Kick Off Your Collection
When you are first embarking on your watch collecting journey, you probably have a few holy grail timepieces in mind. Maybe you have spent years lusting after a limited edition Patek Philippe Nautilus, a one-of-a-kind Richard Mille, or a rare...
Gift Guide for Him: Luxury Watches Under $20,000
It seems to be a fact of life that the most important men in your life are the hardest to shop for. Your dad seems content with an NFL mug, but you want to give him a gift that shows...
Watches With Military Roots for the Veterans In Your Life
Each year, America celebrates Veterans Day on November 11. This federal holiday is a celebration of the incredible courage and bravery displayed by our armed forces as they fight for our values and freedom across the globe. As part of...
Our Favorite Vintage Luxury Watches
Every savvy watch collector loves a vintage timepiece – but these watches can be difficult to find and verify on the secondary market. It’s also tough to determine which vintage watches are worth your while and which are better left...
Attainable Luxury: Watches Under $10K
When you think of luxury watches, you’re probably imagining the likes of a Swiss Patek Philippe masterpiece, a sporty Richard Mille creation, or a sturdy Audemars Piguet timekeeper. These hallmarks of the watch world often sell for jaw-dropping prices, frequently...
Watches Spotted at the 2025 Cannes Film Festival
Every May, movie stars and celebrities from around the world congregate in the beautiful French Riviera for the renowned Cannes Film Festival. Like so many red carpet events, Cannes is a hotbed of incredible fashion and head-turning style. This prestigious...
Avi & Co. Customer Testimonials + The Watches They Bought
When you’re shopping for luxury timepieces, you want to make sure you are getting access to the best of the best. At Avi & Co., that’s exactly what we provide. We are a trusted secondary market dealer of the best...
Avi & Co.’s Five-Star Service: Why Our Customers Love Us
The day that you decide to invest in a luxury timepiece is one of the most important days in your life. You are choosing to elevate your lifestyle, celebrate your successes, and make a purchase that will last you a...
Luxury Watches Featured in TV Shows
Do television shows really have the budget for luxury timepieces? The answer seems to be a resounding yes. Many of television’s favorite heroes and villains have made their marks with luxury watches that help define their character in the minds...
Our Favorite Watches in the Art World
Artists of all different mediums have embraced luxury watches as a natural outlet for their personal senses of style. Painters, photographers, musicians, sculptors, and many other creatives have fallen in love with the unique and meticulous artistry behind some of...
The 7 Most Iconic Watches From Movies – Plus, Where to Get Your Own Luxury Timepieces
In our everyday lives, we use accessories like luxury watches to signify our commitment to taste, style, and elegance. In the movies, watches are no different – they tell the audience crucial information about the character sporting each timepiece. They...
Avi & Co.’s Holiday Gift Guide: 15 Luxury Watches Under $8,000
'Tis the season for luxury! What better way to express your love and appreciation than with the gift of time? This holiday season, Avi & Co. has scoured the world of horology to bring you rare, high-quality, luxury watches at...
Avi & Co.’s Holiday Gift Guide: 15 Luxury Watches Under $8,000
'Tis the season for luxury! What better way to express your love and appreciation than with the gift of time? This holiday season, Avi & Co. has scoured the world of horology to bring you rare, high-quality, luxury watches at...
Affordable Watch Brands You Will Love
Are you in a time crunch and need a watch right now? Are you looking to start a watch collection without breaking the bank? At Avi & Co. we sell not only the highest level of luxury watches but also...
Luxury Watches Spotted at New York Fashion Week
New York Fashion Week, or NYFW, might sound like a strictly annual event, but as luck would have it, we get multiple fashion weeks in the Big Apple each and every year. In February, world-class designers bring their Fall and...
Watches for Aviation Enthusiasts
When you’re soaring through the sky, living out the dreams of aviation greatness you may have had since childhood, you are going to want a watch that matches the enthusiasm you feel for your beloved craft. If you’re looking for...
4 Best Convertible Watches: From Leather Strap to Metal Bracelet and Back
Convertible watches, known for their versatility and adaptability, have become a staple for modern watch enthusiasts. These timepieces offer the convenience of seamlessly transitioning between a leather strap and a metal bracelet, catering to diverse occasions and personal styles. The...
