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Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
Spotlight on the Rolex Daytona Barbie: Uncover Extremely Limited Watches at Avi & Co.
Every so often, we come across a truly unique and incredible watch. We like to think that every watch in our elite inventory is special for the right buyer. But at the end of the day, a few of our...
6 Reasons to Love the Patek Philippe Nautilus
When you imagine the paramount luxury watches of today, the Patek Philippe Nautilus might just be one of the first timepieces that comes to mind. These elegant, opulent sports watches originally hail from the 1970s, but they are just as...
Our Favorite Richard Mille Watches for Autumn
In the world of luxury watch collecting, Richard Mille is a relative newcomer. Established in 2001, the brand has been a part of the horological scene for just over twenty-five years. Even in this short period of time, however, Richard...
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Your Guide to Patek Philippe Watches That Signify Presence and Prowess
Luxury watch collecting comes in all different flavors. Some collectors prioritize upscale sporty designs from names like Audemars Piguet or Rolex. Others gravitate toward avant-garde aesthetics from trendsetters like Richard Mille or Hublot. But for the collectors who appreciate a...
The Modern Heirloom: Rolex Watches You Can Pass Down for Generations
Investing in a luxury watch goes well beyond the here and now. When you take home an iconic green Rolex box, you are purchasing an heirloom that your descendants will treasure for generations to come. Of course, you will also...
Why the Audemars Piguet Royal Oak Is a Collector's Holy Grail
When it comes to luxury watch collecting, there are virtually endless different options to consider. From storied relics that emphasize traditional craftsmanship and timeless designs to avant-garde creations that show off modern aesthetics and limitless complications, the world of luxury...
A Review of Our Favorite Patek Philippe Watch Complications
From its inception in 1839, the Swiss watchmaker Patek Philippe has built an impressive reputation for luxury and haute horlogerie. Timepieces from this legendary brand have been worn by royalty, A-list celebrities, and renowned athletes around the world, making it...
The Beauty of the Patek Philippe Grand Complications Line
Swiss watch brand Patek Philippe is renowned across the globe for centuries of innovation, prestigious craftsmanship, and luxurious timekeeping. Founded in 1839 in Geneva, the company has a storied legacy of watchmaking. The Patek Philippe name in and of itself...
Our Suite of Services: Consign, Trade, Sell, and Buy Luxury Watches
For some luxury watch lovers, buying your first high-end timepiece is only the first in a series of transactions to build your dream watch collection. Furthermore, while the watch you start with may become a cherished favorite, it may also...
How to Style Your Iced Mini Watch: Stacked, Solo, and More
The miniature watch trend is dominating fashion publications and red carpets around the world, as celebrities of all genders embrace smaller silhouettes and subtle details. But just because a watch is small does not mean it has to be forgettable....
Meet Our Latest Addition: The Launch of the Iced Collection Mini
We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection. With a case size of just 26 mm, these stunning watches are petite...
Uncover Rare and Hard-to-Find Richard Mille Watches at Avi & Co.
A truly unique watch does not come along every day. As every horological enthusiast and veteran watch collector knows, rare timepieces are those elusive boons that we are constantly chasing down. When we do get our hands on a hard-to-find...
Meet the Pink Tourbillon: A Spotlight on the Richard Mille 38-02 Bubba Watson
Every so often, a truly incredible timepiece comes through our doors here at Avi & Co. We recently acquired one of Richard Mille’s undisputed most desirable creations: the RM 38-02 Tourbillon Bubba Watson, an incredibly limited and visually distinctive collector’s...
Jewelry Inspired by Aspen: Sophisticated Western Elegance
Welcome to Aspen, Colorado, where the Rocky Mountains rise high along the horizon and the elegance of the Old West runs deep. This mountain town stands apart from the rest, a beacon of luxury and opulence amidst the landscape of...
Must-Have Rolex Watches for Serious Collectors
Rolex watches are some of the most collectible timepieces available on the market today. With a diverse catalog of timepieces ranging from sporty to chic, the brand known as The Crown has cemented its place as one of the most...
The Culture of Rolex at the US Open
This year’s US Open tournament is right around the corner, and one of its premier sponsors sets the tone for the whole event. This Grand Slam tennis tournament attracts elite competitors and A-list attendees from across the globe to witness...
Find the Luxury RM That Matches Your Sports Car
Richard Mille watches and high-end sports cars have more than a few things in common. Both are made with performance in mind, yet do not skimp on expansive luxury. Both are crafted with the finest materials on the market today,...
Splashy Summer Colors: Bright Luxury Watches by Avi & Co.
We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into...
Tips for Building an Elite Luxury Rolex Collection
Among watch collectors, Rolex timepieces are some of the most desirable accessories on the market today. From professional lines like the Submariner or GMT-Master II to more formal creations like the Day-Date or Datejust, the brand dubbed “The Crown” has...
European Summer: Patek Philippe Watches Inspired by Our Travels
Where are you jetting off to this summer? For many of us, a vacation to Europe is the perfect opportunity to soak up some sun and explore destinations from cosmopolitan cities to relaxing, sandy beaches. Summer 2026 is all about...
Why the Royal Oak Offshore Is This Summer's Hot Timepiece
Summer is in full swing, with temperatures rising and sunshine lasting well past dinnertime. As we embrace the joy and verve of this season, we cannot help but think about accessories. After all, such is our job as purveyors of...
5 Audemars Piguet Watches Perfect for Your Summertime Style
Summer is upon us, with fiery temperatures blanketing much of the country and sunshine livening up every day. Longer days and warm nights lead to a vibrant social scene full of philanthropic galas, vacations with friends, and weddings for those...
A Spotlight on F.P. Journe's Rise to the Top
There is no question about it: F.P. Journe watches have exploded in popularity over the past few years. The exquisite creations from the independent watchmaker have always been highly regarded in the exclusive world of haute horlogerie, but now they...
Shop Now: New Releases in Avi & Co. Watches
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to...
Avi & Co.’s Frosted Collection: Not Just for Winter!
When you hear the word “frosted,” you probably imagine glittering snow and sparkling icicles. We do, too. Wintry beauty might have inspired the name for our signature Frosted Collection of luxury watches, but these exquisite pieces should not be reserved...
Spotlight on the Rolex Cosmograph Daytona: The Famous Racing Watch
Since its introduction in 1963, the Rolex Cosmograph Daytona line has been a staple of Rolex’s luxurious catalogue. The Daytona quickly became synonymous with high-performance motorsports; both its name and its functionality encapsulate the essence of speed and precision. It...
Channel Celebrity Style With a Touch of Frost: Re-Introducing Avi & Co.’s Frosted Collection
Whether you are shopping for yourself or for someone special, Avi & Co. is your destination for decadent, luxurious timepieces that elevate an entire wardrobe. From sleek, sporty chronographs to gem-set, sparkling marvels, we have elite watches for every palate....
Meet the Frosted Collection: Luxury Watches by Avi & Co.
Our iconic Frosted Collection is a renowned line within Avi & Co.’s limited edition series of watches. Featuring a unique “frosted” finish on both the case and integrated bracelet, this timepiece maintains the majestic diamond bezel and dial design featured...
The Audemars Piguet Royal Oak Offshore: The Epitome of Elegance and Craftsmanship
The Audemars Piguet Royal Oak Offshore is not your average timepiece. It exudes an irresistible allure, captivating celebrities, affluent professionals, and avid watch collectors alike. The Royal Oak Offshore collection is known for its oversize cases, octagonal bezels, durable bracelets,...
The Timeless Elegance of Patek Philippe Calatrava Watches
The Patek Philippe Calatrava, with its timeless elegance and exquisite craftsmanship, represents a style that transcends fleeting trends and will forever remain a symbol of sophistication and enduring fashion. It is a watch that is handed down from generation to...
Explore the Magic of F.P. Journe Watches
When it comes to luxury watches, some brands get more attention than others. So many eyes are focused on the so-called big four: Rolex, Richard Mille, Patek Philippe, and Audemars Piguet. These Swiss powerhouses create a staggering number of timepieces...
5 Patek Philippe Watches for Elite Collectors
Horological enthusiasts approach luxury watch collecting from all kinds of different angles and niches. Some aim to build collections that span numerous different brands, while others prefer to hone a watch box full of one particular creator’s finest wares. There...
5 Audemars Piguet Timepieces Every Watch Collector Needs
When you think of luxury watches a few major brands probably come to mind. We call them the big four: Patek Philippe, Rolex, Richard Mille, and Audemars Piguet. These revelatory brands continuously push the horological world forward in terms of...
Inside the Watchmaker’s Studio: A Glimpse at the Craftsmanship Behind Your Favorite Timepieces
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too...
All In the Family: A Deep Dive Into Avi & Co's Iced Collection
You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our...
Consign, Trade, Source, and Sell Luxury Timepieces with Avi & Co.
After investing in valuable luxury timepieces, watch owners who consider selling are often faced with one main question: Now what? Selling items online can be a quick and easy process, but finding the right buyer and securing a fair market...
Why We Love the Rolex Cosmograph Daytona Line
When it comes to evergreen watches that never go out of style, the iconic Rolex Daytona might just top the list. This emblematic racing chronograph, born in the 1960s, is named after the famous Daytona Beach racetrack, then one of...
A Guide to Audemars Piguet's Most Collected Watch: The Royal Oak
Audemars Piguet watches have been a staple of the horological industry for nearly two centuries. The watchmaking brand originated in 1875 in the quaint Swiss Village of Le Brassus in Vallée de Joux, north of Geneva. Two young entrepreneurs (and...
Our Favorite Richard Mille Models to Revamp Your Collection
Swiss watchmaker Richard Mille burst onto the horological scene in 2001, surprising staunch luxury timepiece aficionados with the brand’s modern aesthetics and impressive technical prowess. In the quarter-century since, Richard Mille has established itself as a renowned company that is...
Patek Philippe Watches: A Spotlight on the Iconic Nautilus Collection
Synonymous with eternal style and unparalleled craftsmanship, Patek Philippe watches are the epitome of luxury. The Nautilus, with its distinctive porthole-inspired design, made an immediate impact on the Patek Philippe brand and has since become one of the most coveted...
How Patek Philippe Has Changed the Face of Women’s Watches
A paragon of Swiss watchmaking excellence, Patek Philippe has been creating unparalleled timepieces since 1839. Less than thirty years after the company’s debut, Patek Philippe women’s watches kicked off centuries of innovation in functional jewelry that continue to impact today’s...
Should I Invest in a Cartier Watch?
If you are considering investing in a new luxury watch, it is crucial to consider not only the brand itself, but also their purpose, values, and lasting resale potential. Cartier watches, which have a French bent but hail from Switzerland,...
Richard Mille RM 011: The Epitome of Modern Watch Engineering and Aesthetics
Brilliant, unique, and a marvel of watchmaking ingenuity and engineering, the Richard Mille RM 011 has transcended the boundaries of innovation and timeless design. Unveiled to the world in 2007, the iconic RM 011 was created in collaboration with Felipe...
The Patek Philippe Calatrava: Timeless Elegance in Dress Watches
When it comes to sheer elegance, minimalistic watchmaking engineering, and timeless design, few watches come close to the Patek Philippe Calatrava. It is an excellent example of the brand’s dedication to exemplary craftsmanship and classical design. The name of the...
Celebrities Who Own Avi & Co. Watches
Since the early days of Avi & Co., we have prided ourselves on building a rich and diverse family of customers. From watch enthusiasts to international celebrities, our doors are open to anyone who is looking to expand their watch...
Rolex Batman, the GMT-Master II Superhero Watch
The Rolex Batman stands as a symbol of precision, sophistication, and a daring sense of style. Part of the esteemed Rolex GMT-Master II collection, the Rolex Batman has captivated watch enthusiasts with its distinctive aesthetic and exceptional functionality. Named for...
Everything You Need to Know About Cartier Watches
Savvy watch collectors might argue that Cartier watches are the accessory of the year. The brand offers timeless and iconic designs that have made waves across the globe. Not only are these watches the accessory of choice for much of...
The Sophisticated Beauty of Avi & Co.’s Sol Diamond Necklaces
Prized for centuries, yellow diamonds are the holy grail of precious stones. Though they are less common than white diamonds (which you may think of as translucent), they add an element of elegance and warmth to high jewelry creations that...
