THE PIECE
The Unique Beauty of Yellow Diamond Jewelry
What Makes Yellow Diamonds Special
Blogs & News
Dispatches from the floor at 47th, the vault in Miami, and the workshop in Aspen.
— THE FEATURE
The Avi & Co. Watch Box: 5 Luxury Timepieces That Collectors Love
The old adage you never get a second chance to make a first impression is one we have likely all heard over the years. But there is something profound in its simplicity. In short, first impressions are everything. We only...
Fall and Forever: 5 Watch Styles Worthy of Every Season
As the first tendrils of autumn begin to unfurl, we welcome cooler days and longer nights, crisp mornings and changing foliage. Labor Day weekend marks the unofficial end of summer, and as we transition back into the routines and structure...
Our Suite of Services: Consign, Trade, Sell, and Buy Luxury Watches
For some luxury watch lovers, buying your first high-end timepiece is only the first in a series of transactions to build your dream watch collection. Furthermore, while the watch you start with may become a cherished favorite, it may also...
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How to Style Your Iced Mini Watch: Stacked, Solo, and More
The miniature watch trend is dominating fashion publications and red carpets around the world, as celebrities of all genders embrace smaller silhouettes and subtle details. But just because a watch is small does not mean it has to be forgettable....
Meet Our Latest Addition: The Launch of the Iced Collection Mini
We are thrilled to announce that the Avi & Co. family of watches is growing: Please join us in welcoming our newest timepieces, the Iced Mini Collection. With a case size of just 26 mm, these stunning watches are petite...
Jewelry Inspired by Aspen: Sophisticated Western Elegance
Welcome to Aspen, Colorado, where the Rocky Mountains rise high along the horizon and the elegance of the Old West runs deep. This mountain town stands apart from the rest, a beacon of luxury and opulence amidst the landscape of...
Splashy Summer Colors: Bright Luxury Watches by Avi & Co.
We have been living in the age of quiet luxury for too long. For years, understated elegance has dominated the runways. But now, trends are beginning to change. It is not too late to introduce color and vitality back into...
Iced-Out Diamond Watches From Top Luxury Brands
Luxury watches from the world’s top brands are already the cream of the crop, showcasing the very best in complications, design, and mechanical engineering. Now, take those elite specimens and add another impressive feature: naturally mined diamonds. All of a...
Shop Now: New Releases in Avi & Co. Watches
If you have been paying attention to the latest in the watch world, then you already know about Avi & Co.’s three lines of branded watches. But if you have not heard about our luxurious creations, we are excited to...
Avi & Co.’s Frosted Collection: Not Just for Winter!
When you hear the word “frosted,” you probably imagine glittering snow and sparkling icicles. We do, too. Wintry beauty might have inspired the name for our signature Frosted Collection of luxury watches, but these exquisite pieces should not be reserved...
Channel Celebrity Style With a Touch of Frost: Re-Introducing Avi & Co.’s Frosted Collection
Whether you are shopping for yourself or for someone special, Avi & Co. is your destination for decadent, luxurious timepieces that elevate an entire wardrobe. From sleek, sporty chronographs to gem-set, sparkling marvels, we have elite watches for every palate....
Meet the Frosted Collection: Luxury Watches by Avi & Co.
Our iconic Frosted Collection is a renowned line within Avi & Co.’s limited edition series of watches. Featuring a unique “frosted” finish on both the case and integrated bracelet, this timepiece maintains the majestic diamond bezel and dial design featured...
Sapphires: A Guide to 2026's Luxury Stone
Sapphires are among the world's most coveted gemstones and have captivated human imagination and desire for centuries. They are not only beautiful stones but also symbols of sincerity, wisdom, and spiritual enlightenment. While diamonds often steal the spotlight, sapphires offer...
Spotlight on Avi & Co. Jewelry: Fancy Diamonds
They say that diamonds are a girl’s best friend. But what about the girl who wants something a little bit less conventional? What about the woman who is looking for a statement piece of jewelry that all of her friends...
Industry Insights: Highlights From Watches & Wonders 2026
Every year, the week of Watches and Wonders offers up some of the most exciting days in the horological calendar. Brands from across the globe convene in Geneva, Switzerland, arguably the watchmaking capital of the world. Watches and Wonders is...
Inside the Watchmaker’s Studio: A Glimpse at the Craftsmanship Behind Your Favorite Timepieces
As you shop for luxury watches, whether your first or your fiftieth, you will likely be inundated with information. Your eyes will travel over stunning precious metals, diamond-set dials, sporty rubber straps, and impeccable complications and functions that seem too...
Say Hello to Avi & Co.’s Frosted Rainbow Collection
It is official: Your new favorite watch has arrived in our showrooms. We are thrilled to introduce the limited edition Avi & Co. Frosted Rainbow watches. Part of our Frosted Collection, these colorful additions showcase flawless diamonds and vibrant sapphires...
A Day in the Life: Behind the Scenes at Avi & Co.
At Avi & Co., we are proud of our reputation as Manhattan’s trusted source for luxury watches and fine diamond jewelry. We have been in business for decades, amassing countless crucial relationships and invaluable watch world connections that help us...
All In the Family: A Deep Dive Into Avi & Co's Iced Collection
You already know Avi & Co. as Manhattan’s most trusted luxury watch boutique, but did you know that we have also curated our very own collection of Avi & Co. watches that are decidedly a notch above the rest? Our...
Consign, Trade, Source, and Sell Luxury Timepieces with Avi & Co.
After investing in valuable luxury timepieces, watch owners who consider selling are often faced with one main question: Now what? Selling items online can be a quick and easy process, but finding the right buyer and securing a fair market...
Avi & Co. Makes an Appearance on “Owning Manhattan” Netflix Show
After a successful first season, the Netflix hit Owning Manhattan is back for Season 2. The popular show hit streaming services on Friday, December 5, and it is already dominating on Netflix and viewers from around the world tune in...
Fall in Love With These Autumnal Timepieces
You wake up one late September morning to find that the summertime humidity is gone, replaced by a brisk chill in the air. It is crisp and fresh in your nostrils, the perfect weather for layering, cozy sweaters, and your...
Layer Like a Pro: How to Style These Luxury Pieces From Diamonds by Avi & Co.
If you have been following current style trends in the world of diamond jewelry, then you have surely noticed that It Girls around the world are no longer wearing just one necklace. Layering your necklaces (and bracelets, too!) is all...
The Avi & Co. Hue Collection: Bright Colors for Any Season
Here at Avi & Co., we do not want to be like everybody else. We think standing out from the crowd is a compliment, not something to be afraid of. We believe that being a leader is far better than...
Event Recap: Avi & Co. in Haute Living Magazine With Camille Fishel
On a gorgeous summer evening on July 16, Haute Living magazine hosted an intimate soiree honoring Camille Fishel, the cover star of the magazine’s 2025 Hamptons Issue. The event oozed Hamptons-chic in every way, from its location in the lush...
Event Recap: Avi & Co. Aspen Sip & Shop
On Tuesday night, anyone lucky enough to grab an invite found themselves at Avi & Co.’s Aspen boutique for an afternoon of fashion and fundraising. Attendees enjoyed refreshments in style while exploring Avi & Co.'s elite collection of fine diamond...
F1 Comes to Miami: Watches to Make a Race Day Statement
When it comes to Formula 1 racing, there is no venue quite like Miami. One part of the three-race United States Grand Prix series, Miami is typically the first American F1 race of the calendar year – and with a...
Spotlight on Avi & Co.'s In-House Certification and Repair Services
When you are shopping for heirloom-worthy pieces like the luxury watches we specialize in at Avi & Co., authenticity is paramount. Our customers want to get their hands on the real thing, and they’re willing to pay for the watches...
What Is Consignment for Luxury Watches?
Maybe you have heard the term “consignment” before, or maybe this arrangement is brand-new to you. For both seasoned consignment veterans and newcomers to watch consignment, we have put together a comprehensive guide to consigning your luxury timepieces. In addition...
January’s Birthstone: A Spotlight on Garnet Watches and Accessories
As we kick off January with New Year’s Day, the first month of the year signifies a time for growth, rebirth, and rejuvenation. Coming off a busy holiday season, January allows us to center ourselves and focus on our goals...
The Cartier Crash: A Mythic Backstory With Modern Appeal
One of the most striking and unusual watches on the market today, the Cartier Crash has skyrocketed in popularity in recent years. In fact, it’s safe to say that the Crash is the watch of the moment. Worn by pop...
Celebrity Watches You Can Actually Buy
With their A-list status and name recognition, celebrities often serve as walking advertisements for their favorite luxury watches. While not every celeb has a vast watch collection, there are a select few individuals who truly stand out as some of...
Floyd Mayweather's Hue Collection Watches
Every once in a while, a celebrity falls in love with a luxury watch brand, creating a lasting legacy of showcasing elite, upscale pieces. In the case of Floyd Mayweather, the American boxing professional and promoter, that brand is Avi...
Shop NYC’s Luxury Watch Specialist: Avi & Co.
Any timekeeping enthusiasts who live or work in New York City have probably visited some of the better-known NYC watch stores like Tourneau, Wempe, or one of the independent jewelers that also sell Swiss watches. There was a time when...
New Arrivals: Avi & Co. Jewelry Collection
You already know Avi & Co. as your trusted purveyor of luxury watches. Our three showrooms, located in New York City, Miami, and Aspen, offer the finest upscale timepieces on the secondary market – with brands like Rolex, Audemars Piguet,...
Visit Avi & Co. at Our Aspen, Colorado Location
Avi & Co. has officially opened its latest watch boutique in Aspen, Colorado. This third location is a welcome addition, expanding our presence alongside our existing locations in vibrant New York City and sunny Miami. Nestled in Colorado's Rocky Mountains,...
Avi & Co., New York City’s Luxury Watch Retailer
Avi & Co. is a family-owned, highly trusted, luxury watch retailer located in the heart of the Diamond District in Manhattan. We offer hard-to-find timepieces that can be passed down for generations as well as jewelry, accessories, and even custom...
Green With Envy: Covet Avi & Co.’s Newest Hue Collection Watch
The grass is always greener when you’re wearing the finest watch in the room… and with the newest release from Avi & Co.’s renowned Hue Collection, that is virtually a guarantee. As any watch aficionado knows, iced-out pieces are all...
Paint the Town Red in the Newest Hue Collection Watch by Avi & Co.
Say hello to the red-hot watch that is shaking up the horological world as we know it… Today, we are introducing the newest addition to Avi & Co.’s Hue Collection. Please welcome our ruby-studded watch, an instant classic that transcends...
Avi & Co.’s Hue Collection: Now in Blue
A bolt from the blue, deeper than the deep blue sea, blue suede shoes, blue chip stocks… no matter how you slice it, a rich, eye-catching blue is an instant classic. And now, Avi & Co.’s brand-new addition to the...
Pretty in Pink: Introducing the Hue Collection by Avi & Co.
Avi & Co.’s brand-new Hue Collection, launched in July 2024, has brought an exciting splash of color to the company’s limited-edition series of watches. With 945 pink sapphire crystals that are sure to catch the eye, this watch is unlike...
Isa Grutman Jewelry: Shop Avi & Co.’s Jewelry Collection Partnership
Avi & Co. has taken the watch industry by storm. With our limited edition diamond-pave luxury timepieces as well as custom, GIA-certified jewelry creations for celebrities such as Maluma, Drake, and The Brooklyn Nets, the future looks bright. Now, Avi...
Avi & Co. Billboard Unveiled in the Heart of New York City
Picture it: you’re driving down 36th Street toward the Midtown Tunnel. On your trip, you see an epic Avi & Co. billboard featuring pristine-cut jewelry surrounded by a beautiful diamond-pave timepiece. This is the view that Avi Hiaeve, CEO of...
Avi & Co. is Coming to Aspen, Colorado – Where the Diamonds Shine Brighter
Aspen, Colorado, known for its illustrious winter sports, breathtaking scenery, and high-end boutiques, is the ideal location for Avi & Co. to launch an exclusive boutique. On September 14th, Avi Hiaeve, founder and CEO, officially closed the deal on Avi...
Custom Jewelry and Limited Edition Watches and Legendary Celebrities: Oh my!
In addition to selling limited edition watches at Avi & Co., we create jewelry fit for Kings and Queens. We proudly design what you want with as many GIA certified diamonds as you need. Let’s take a look at the...
From the Big Apple to the Design District
Trying to grab Avi is like trying to catch a cheetah. He’s always on the move: flying from the Big Apple to the Design District, in business meetings, appointments with customers, and spending time with his family. How are you...
The King of Bling Avi & Co.’s Miami Grand Opening
Avi & Co. cut the ribbon in front of their second paradise-infused boutique on May 4th, 2023. A family-owned, highly trusted luxury watch retailer, Avi & Co. sells hard-to-find timepieces such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex....
An Exclusive Interview with Avi Hiaeve
Avi and Co. is a family-owned business with one of the most highly trusted luxury watch retailers located in the heart of the Diamond District in Manhattan. They sell hard-to-find timepieces that are true investment pieces with great value and...
