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Rolex watches are an investment in watches that will last far beyond your lifetime. Each watch is part of a different collection including Air King, Datejust, Day Date, Daytona, Explorer, GMT Master, President, Sea Dweller, Submariner, & Yacht-Master. Avi & Co. is a New York City specialist in luxury watches that stocks the nation's largest inventory of Rolex watches in factory new and pre-owned condition at the lowest prices. And if you wish to sell your Rolex watch, please be sure to contact us. Buying Rolex watches is a way to show that you have an appreciation for one of the finest Swiss-made luxury brands in the world.