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About Us

About Avi & Co

AVI & CO. is a family-owned, highly trusted luxury watch retailer. We are located in the heart of Manhattan and sell exclusive watch brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. These incredible selections of hard-to-find timepieces are true investments that can be passed down for generations.

Our mission is to give you the most memorable and stress-free shopping experience. All watches are inspected by our in-house watch repairman, and they are guaranteed 100% fully functional and authentic. Every watch is backed by our worry-free, two-year warranty. We offer a fast and reliable repair service for all Swiss watches.

You will feel right at home in our trendy, upscale showroom. With a personalized and private viewing, we ease the pressure of buying a watch by helping you unwind with coffee or champagne while you browse.

Our Sales Associates’ knowledge of the high-end luxury watch industry makes purchasing a watch smooth and seamless. Being in the business for over 10 years has allowed us to build thousands of trustworthy, long-lasting relationships that last even after your watch is delivered.

“Our clients who visit Avi & Co. are local and global travelers,” says Avi Hiaeve, CEO and Founder. “They are always looking for the most unique experiences in the world, and that’s what we intend to deliver.”

 

Avi & Co. CEO, Avi Hiaeve

Avi Hiaeve, Founder and CEO

Avi is a business owner, an entrepreneur, a father, and a brother. As an entrepreneur, he sells high-end watches, creates custom pieces for celebrities, sells to jewelers in the wholesale industry, and he has a manufacturer where they set diamonds for pieces. But before Avi was able to build this reliable company so near and dear to New York City’s Diamond District, he first had to make his way over here.

Avi moved to New York from Israel with his family when he was 14 years old. When he arrived, the only English he knew was yes and no. He worked on Canal Street, as well as at his dad’s jewelry store in Long Island. Not knowing the language may have been a barrier for most, but Avi’s charming personality was universal.

Avi knew that he wanted to own his own business at 16 years old. With the experience he gained from working since he was ten, he felt motivated and ready. “I had a dream. All I needed was a dollar. They say in America all you need is a dollar and a dream, right? My dad gave me the dollar. I had the dream. I put it together.” Avi is proof that you can do anything no matter where you come from as long as you have the enthusiasm to work hard. Read more about Avi in our exclusive interview here.