About Us

Avi & Co. 

Avi & Co. began in Israel back in 1999 with only a small inventory of gold jewelry, offering their customers superior service helped them to grow their company until in 2003 they moved the entire operation to the United States settling in the busiest jewelry marketplace in the world, the New York Diamond District. Over the years Avi & Co. helped thousands of couples find the diamond engagement ring of their dreams at a price far lower than they could have imagined.

Using our connections in the wholesale diamond market Avi & Co. can offer exceptional quality and incredible prices that can be found nowhere else. It is because of our service, value and attention to detail that all of our customers confidently recommend us to their families and friends as well as returning to us for all their fine jewelry needs.

Always evolving and expanding our business, Avi & Co. began offering luxury watches by such notable brands as Rolex, Audemars Piguet and Hublot. With our connections in the wholesale watch market, we are able to offer you completely unworn watches at significant discounts over the manufacturer’s retail price. 

Avi & Co. now focuses on the finest Swiss watch manufacturers including Patek Philippe, Audemars Piguet, Rolex, and newcomer Richard Mille. While Patek Philippe, Audemars Piguet and Rolex are very well known luxury watch brands, with very elegant designs that can go formal or casual, Richard Mille watches represent a very new and unique design that is directed at those who seek something very different. 

In addition to carrying a very wide and diverse inventory of factory fresh watches, Avi & Co. offers a very impressive inventory of pre-worn watches. Each watch is meticulously inspected to adhere to the highest standards. When you buy pre-owned watches from Avi & Co., they come with full documentation attesting to the fact that they are 100% certified by the manufacturer and further guaranteed by Avi & Co. Why would you consider a pre-owned watch? The savings are incredible and these watches appear as pristine as brand new watches.