Avi & Co. Watches

During the grand opening of our second store in Miami on May 4th, 2023, Avi & Co. unveiled our first-ever brand of luxury diamond watches as part of The Iced Collection. The highlight of the event was the Avi & Co. Limited Edition diamond-pave timepiece, which received great acclaim. Notable personalities like Floyd Mayweather, Nicky Jam, J Balvin, and Jazz Limitless have already become proud owners of these exceptional watches. Our affluent clientele has also shown great interest in this exclusive collection.

Inspired by the legacy of a self-made man, Avi & Co. has created a timeless masterpiece. Our in-house designer meticulously crafted the watch in 2021, with the bracelet pattern resembling the deck of the founder's home and the dial mirroring the brick driveway. This legacy is meant to be cherished by future generations.

Watches by Avi & Co. has received overwhelming praise. According to Avi, "I'm always eager to hear feedback from our clients. Floyd, Nicky, and Balvin love our watches! They find them incredibly comfortable and can't stop wearing them." Avi himself has been wearing the watch since the Miami Grand Opening on May 4th and can't get enough of it.

Introducing Watches by Avi & Co. – The Iced Collection

Avi's Limited Edition timepieces made their highly-anticipated debut during the glamorous Miami Grand Opening. The event was attended by watch enthusiasts, connoisseurs, and fashion aficionados from around the world, who gathered in awe to witness the unveiling of these exquisite watches. Meticulously crafted by Avi and his team in 2021, each timepiece showcases a remarkable fusion of precision engineering, unparalleled artistry, and timeless elegance. With their impeccable craftsmanship and attention to detail, these extraordinary diamond-pave watches are destined to become cherished heirlooms, passed down through generations, symbolizing a legacy of excellence and sophistication.

The AH10 model is available in 18K white gold or 18K rose gold, featuring a 40 mm case and a remarkable 88.87 ct. It is priced at $291,599. Meanwhile, the AH17 model, also available in white or rose gold, boasts a 44 mm case and a stunning 120.55 ct., priced at $371,099. Both timepieces are equipped with a double fold-over clasp and possess a distinctive dial without hour markers. Powered by the automatic 3135 calibre, they offer a remarkable 48-hour power reserve.

Watches by Avi & Co. – The Frosted Collection

Now, let's delve into the exquisite frosted versions of the AH10 and AH17 models. Avi & Co., in alignment with Avi's unwavering vision, has recently unveiled these mesmerizing timepieces. The frosted designs, meticulously crafted in 2021, showcase an impeccable fit, gracefully adorning the wrist with a captivating sparkle. Every detail has been carefully considered to ensure a truly remarkable and enchanting aesthetic experience for the wearer.

The AH10 Frosted model is available in 18K white gold or 18K rose gold, featuring a 40 mm case adorned with 24.07 ct. of Baguette-cut diamonds on the dial and bezel. The bracelet and crown are exquisitely frosted, complementing the overall design. These exceptional timepieces are priced at $130,000.

The AH17 Frosted timepiece is available in 18K white gold or 18K rose gold. With its 44 mm case and stunning 29.33 ct. Baguette-cut diamonds on the dial and bezel, this watch exudes elegance. The frosted bracelet and crown beautifully complement its design. Priced at $150,000 and finished with a double fold-over clasp, it is truly a masterpiece.

When it comes to styling these stunning frosted watches, Avi suggests pairing them with anything from casual to formal attire. The key to achieving a truly perfect look is to complement them with Avi & Co.’s exquisite jewelry, meticulously crafted to enhance your individual style. Explore our extensive jewelry collection at our luxurious boutiques located in the vibrant cities of New York City and Miami, where our knowledgeable staff will assist you in finding the perfect piece to complete your ensemble.

During Miami's Art Basel event, Nicky Jam became the proud owner of one of the latest frosted versions from Watches by Avi & Co.’s Frosted Collection. Nicky Jam, who shares a close bond with Avi, has always been a strong supporter of the luxury watch retailer. Avi recalls how Nicky Jam visited the store and expressed his intention to purchase the watch. Avi expected it to happen in the future, but to his surprise, Nicky Jam returned within 24 hours to make the purchase.

What sets apart both collections from Watches by Avi & Co.?

Iced Collection and The Frosted Collection offer both iced-out and frosted options. The frosted versions feature a frosted bracelet and crown finish, achieved through a custom process utilizing Avi & Co.’s proprietary tooling. This resulted in a fine grain and premium texture unlike any other.

As both collections are produced with high-quality GIA-certified diamonds, the journeys involve several meticulous steps. After the initial design process, the stones are sourced. The design is then entrusted to a skilled model maker who meticulously scans each stone and creates a prototype. A skilled jeweler assembles the components, and a setter works on securing the stones in place. The piece then undergoes a thorough polishing process. Once it reaches the final stages, it’s ready to shine.

The movement, power reserve, and bracelet clasp are all the same for both versions. Each collection also does a beautiful job of showcasing white gold and rose gold variations.

The Dawn of a New Era in Timepieces

Founded in 2001, Richard Mille has quickly made a name for itself in the luxury watch industry. The brand's first watch, the RM 001 Tourbillon, sold for an impressive $135,000 as a limited edition of just 17 pieces. Since then, Richard Mille watches have skyrocketed in value, reaching up to $7 million.

Now, a new player is emerging in the watch market. Watches by Avi & Co., led by Avi Hiaeve himself, aspire to become a prominent name in the industry, following in the footsteps of Richard Mille. Avi acknowledges the hard work and dedication required to achieve such success, but he is determined to reach the top.

Diamond Watches for Women & Men

Even though some of the top Swiss luxury watch brands, such as Audemars Piguet, Patek Philippe, Rolex, and Richard Mille, offer watches adorned with diamonds, these precious gemstones only serve as exquisite embellishments on these models. While watches covered in diamonds remain relatively rare, Cartier stands out as the preeminent designer of diamond watches. For years, Cartier diamond watches have been the preferred choice for women seeking the ultimate in luxury timepieces.

Limited Edition timepieces from Watches by Avi & Co. is a unique collection of diamond watches designed for both women and men. Breaking the stereotype that diamond watches are exclusively for women, this new line offers men the opportunity to make a bold fashion statement that is 100% masculine and fashionable.

Avi & Co. Enters The Select Group of High-End Luxury Watch Designers

What sets Avi & Co. apart is their unwavering commitment to honesty and customer satisfaction. Avi believes that integrity is paramount in every aspect of business, regardless of whether the customer is a celebrity or an everyday individual. Each interaction is seen as an opportunity to build a lasting relationship, rather than just a transaction.

Avi & Co. offers a diverse collection of watches, each with its own unique appeal. From exquisite designs to artful craftsmanship, their timepieces stand out among other luxury brands. Avi plans to expand their offerings to include plain and elegant watches, catering to different tastes and preferences.

Reflecting on the journey so far, Avi envisions a bright future for his company. With careful planning and strategic moves, he believes that Avi & Co. has the potential to become the next Richard Mille or Audemars Piguet. The possibilities are endless, and Avi is confident in his ability to make it happen.

What case size would be the best fit for your wrist?

When it comes to finding the perfect watch, consider your wrist size, personal style, and the occasions you'll be wearing it for. To determine the right fit, measure the circumference of your wrist and choose a watch diameter that suits you best. Check the lug-to-lug distance to ensure the watch doesn't overhang on smaller wrists and affect comfort

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At Avi & Co., we offer a Limited Edition collection of watches that cater to different case sizes. Whether you prefer smaller or larger watches, you can find a rare timepiece to match your partner. Our selection includes statement pieces with gemstones, favored by men like Floyd Mayweather, who appreciate the regal feel of diamond-pave watches. On the other hand, women are increasingly drawn to larger, cleaner, and more simplified watch cases.

In contemporary fashion, the trend in watch selection is shifting towards a more inclusive approach. Watch enthusiasts prioritize comfort and personal preference over societal expectations. Join the movement and find your perfect timepiece at Avi & Co.!

Are you unsure about which watch to choose? Visit our New York City or Miami location to try it on in person. Pay close attention to how it feels and its overall aesthetics. If you prefer something flashier, our diamond-pave version is perfect for you. For those who prefer a more subtle shine, our frosted timepiece is the way to go.

At Avi & Co., we are the most trusted dealer with a wide variety of watches, including diamond-pave and frosted watches. When asked about upcoming releases, Avi responded in his typical mysterious fashion, "Stay tuned. I'm very excited for what's coming next."

Rest assured that all our watches undergo a thorough inspection by our in-house watch repairman. They are guaranteed to be 100% fully functional and authentic. Additionally, we offer a worry-free, two-year warranty for every watch.

Our highly knowledgeable sales executives are ready to assist you with finding the watch size that fits your wrist best. We are committed to providing outstanding customer service not only during the purchase process but also afterward. Our goal is to build long-lasting relationships with our customers and we look forward to having you be a part of our legacy!